LLM Insights in Hootsuite

Oct 14, 2026
Knowledge

Procedure Steps

Article updated: September 03, 2026

LLM Insights in Hootsuite

LLM Insights provides a structured way to monitor how Large Language Models (LLMs) like OpenAI, Gemini, Claude, and Perplexity represent your brand, competitors, or industry trends. By running automated prompts across these models, the system collects and analyzes their responses so you can understand the AI-driven narratives influencing customer perception.

You can analyze sentiment, entities, and themes, the same way you would with other social listening data.

This article describes the new Social OS experience. If you haven't switched yet, select the Classic tab for instructions. Learn more about the Social OS experience.

Plans: Business and Enterprise as a Lumen add-on.

Access and set up LLM Insights

Use LLM Insights channels to monitor how leading AI models respond to specific topics, trends, or market entities.

Go to Lumen, and then select LLM Insights.
On the Lumen by Talkwalker home page, select Settings and then select LLM Channels.
Select New channel.
Enter a name for your channel and an optional description.
Select the LLM models that you want to monitor, and then select Add prompts.
Select a prompt perspective. The Customer perspective (default) phrases prompts the way real people ask AI assistants questions. The Brand perspective phrases prompts for strategic business analysis. This setting applies to all six templates and to custom prompts, so you only need to set it once.
Define the prompts you want the AI models to respond to:
- Use a template: Select a use case, enter your search terms, and then select Generate prompts.
- Enter your own prompt: Select Custom prompts, select Edit prompton an empty row, enter your prompt, and then select Save changes.
Review and refine your prompts. Point to a prompt and take any of the following actions:
- Preview response: View a sample response to the prompt.
- Edit prompt: Modify the prompt.
- Delete prompt: Remove the prompt from your list.
If you're using a template and want to generate a different list of prompts, select Regenerate prompts.
When you're satisfied with your prompts, select Add to channel.
Select Create to finish setting up your LLM Insights channel.

Go to More, and then select LLM Insights.
On the Lumen by Talkwalker home page, select Settings and then select LLM Channels.
Select New channel.
Enter a name for your channel and an optional description.
Select the LLM models that you want to monitor, and then select Add prompts.
Select a prompt perspective. The Customer perspective (default) phrases prompts the way real people ask AI assistants questions. The Brand perspective phrases prompts for strategic business analysis. This setting applies to all six templates and to custom prompts, so you only need to set it once.
Define the prompts you want the AI models to respond to:
- Use a template: Select a use case, enter your search terms, and then select Generate prompts.
- Enter your own prompt: Select Custom prompts, select Edit prompton an empty row, enter your prompt, and then select Save changes.
Review and refine your prompts. Point to a prompt and take any of the following actions:
- Preview response: View a sample response to the prompt.
- Edit prompt: Modify the prompt.
- Delete prompt: Remove the prompt from your list.
If you're using a template and want to generate a different list of prompts, select Regenerate prompts.
When you're satisfied with your prompts, select Add to channel.
Select Create to finish setting up your LLM Insights channel.

Review LLM Insights data

Once you have set up your channels, you can monitor how AI models are responding to your prompts and analyze the results like any other social listening data.

Go to Lumen, and then select LLM Insights.
On the Lumen by Talkwalker home page, select LLM Insights, and then select a channel from the list to view its data.
(Optional) Select a time frame to adjust the date range of your results.
Select any of the following tabs to dive deeper into the data cited in AI model responses:
- Overview - Companies or competitors mentioned by the AI models, including mention rate, visibility score, and share of voice.
- Themes - Core topics and subjects synthesized by the models.
  The Themes tab includes a a Citations widget that lists the domains and sources cited in AI model answers, with citation ranking, citation frequency, and share of voice. Select a citation count to view the list of specific cited URLs.
- Sentiment - Categorization of the data as positive, negative, or neutral.
- Results - Specific occurrences, holidays, or campaigns being referenced.
(Optional) Select Filters and select filters to further narrow your results.

Go to More, and then select LLM Insights.
On the Lumen by Talkwalker home page, select LLM Insights, and then select a channel from the list to view its data.
(Optional) Select a time frame to adjust the date range of your results.
Select any of the following tabs to dive deeper into the data cited in AI model responses:
- Overview - Companies or competitors mentioned by the AI models, including mention rate, visibility score, and share of voice.
- Themes - Core topics and subjects synthesized by the models.
  The Themes tab includes a a Citations widget that lists the domains and sources cited in AI model answers, with citation ranking, citation frequency, and share of voice. Select a citation count to view the list of specific cited URLs.
- Sentiment - Categorization of the data as positive, negative, or neutral.
- Results - Specific occurrences, holidays, or campaigns being referenced.
(Optional) Select Filters and select filters to further narrow your results.

Title

LLM Insights in Hootsuite

URL Name

llm-insights-in-hootsuite