Insights, powered by Brandwatch metrics

Oct 14, 2026
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Article updated: October 21, 2025

Insights, powered by Brandwatch metrics

Insights metrics give you more information on your Insights search results. This article goes over the Insights metrics available in Analytics. Use CTRL+F (CMD +F on Mac) to search content in this article.

Insights metrics
Metric	Description
Mention counts	The total number of mentions captured by your search on Insights
Mention topics	The most frequently used terms and phrases within the mentions in your search results
Mentions table	The mentions from your search results, listed by platform, reach, location, gender, sentiment, and emotion
Share of voice	The number of mentions captured by your searches, broken down by source search
Top measures	The top authors of the mentions from your search results, along with their interests, and the top hashtags, sites, and shared links in their mentions

Return to the full list of metrics available in Analytics

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Insights, powered by Brandwatch metrics

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Insights, powered by Brandwatch metrics