Insights, powered by Brandwatch metrics

  • Aug 19, 2026
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  Article updated: October 21, 2025

Insights, powered by Brandwatch metrics

Insights metrics give you more information on your Insights search results. This article goes over the Insights metrics available in Analytics. Use CTRL+F (CMD +F on Mac) to search content in this article.

Insights metrics
MetricDescription
Mention countsThe total number of mentions captured by your search on Insights
Mention topicsThe most frequently used terms and phrases within the mentions in your search results
Mentions tableThe mentions from your search results, listed by platform, reach, location, gender, sentiment, and emotion
Share of voiceThe number of mentions captured by your searches, broken down by source search
Top measuresThe top authors of the mentions from your search results, along with their interests, and the top hashtags, sites, and shared links in their mentions

  Return to the full list of metrics available in Analytics

 

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Insights, powered by Brandwatch metrics
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insights-analytics-metrics
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