Drive traffic with Hootbio

Oct 14, 2026
Knowledge

Procedure Steps

Article updated: October 10, 2026

Drive traffic with Hootbio

Send your audience from your social profile to an external website with Hootbio - Hootsuite's link in bio solution.

Plans: This feature is restricted to certain plan types. If you don't see this feature, visit the Hootsuite plans page to see if it is included in your plan.

Use Hootbio to send your viewers to any of the following:

Your website
One of your social media accounts
An online store
A product page
A blog

Tip: Interested in a different link in bio solution? Check out the Oneclick.bio app to create customized link in bio pages to track, analyze, and prove ROI on Instagram and TikTok.

Read more about link in bio in How to drive traffic using a link in bio. Visit the Hootsuite blog for news, tips, tools, and tactics to help you succeed on social media.

Create your Hootbio

Create your initial Hootbio. You can return to edit it, add more links, or change its design. You can create and manage one Hootbio per person. Hootbio does not support collaboration across team members.

Go to Account, and then select Social accounts and teams.
Select Hootbio in the navigation pane.
Fill in your profile and link information, and then select Create.
Choose to do any of the following, and then select Update:
- Add links - Select Add a link to add your links and optionally add a link image.
  Note: Images must be less than 8 MB in size.
- Add links to your social accounts - Select Social on the left to add links to your social and email accounts.
- Choose your profile colors - Select Design on the left to select or customize your color theme.

Go to Create, and then select Hootbio. If you don't have access to Create, you can go to More to find Hootbio.
Fill in your profile and link information, and then select Create.
Choose to do any of the following and then select Update:
- Add links - Select Add a link to add your links and optionally add a link image.
  Note: Images must be less than 8 MB in size.
- Add links to your social accounts - Select Social on the left to add links to your social and email accounts.
- Choose your profile colors - Select Design on the left to select or customize your color theme.

Edit your Hootbio

Consider how you want to keep your Hootbio fresh and engaging.

Go to Account, and then select Social accounts and teams.
Select Hootbio in the navigation pane.
Select a tab (Links, Social, Design, or Profile) to edit your Hootbio information or designs.

Go to Create, and then select Hootbio.
Select an option on the left (Links, Social, Design, or Profile) to edit your Hootbio information or designs.

Add, remove, or reorder your links

Add or change the links in your Hootbio at any time. Go to Hootbio and select the Linkstab to edit, delete, or reorder your links.

Remove a link - Select Delete to remove a link.
Reorder your links - Drag links to reorder which one is shown at the top or bottom of your profile.

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Drive traffic with Hootbio

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