Demographic interest codes for Listening

Jul 27, 2026
Knowledge

Procedure Steps

Article updated: October 24, 2025

Demographic interest codes for Listening

To get results for a specific demographic based on interest, use the demographic:interest- operator with the relevant code, as listed in the following table.

Demographic interest codes
Interest	Code	Interest	Code
A
Advertising & marketing	`advertising_marketing`	Art	`art`
Animals	`animals`	Automotives	`automotives_general`
Apparel	`apparel`
B
Boats & watercraft	`boats_watercraft`	Business services	`business_services`
Business news	`business_news`
C
Celebrities & entertainment news	`celebrities_entertainment_news`	Computer hardware	`computer_hardware`
Classic cars	`classic_vehicles`	Consumer electronics	`consumer_electronics`
Colleges & universities	`colleges_universities`	Crafts	`crafts`
Comics & animation	`comics_animation`
D
Discount & outlet stores	`discount_outlet_stores`
E
Employment	`employment`
F
Face & body care	`face_body_care`	Finance	`finance`
Family & parenting	`family_and_parenting`	Fitness & health	`fitness_health`
Fantasy sports	`fantasy_sports`	Food & drinks	`food_drinks`
Fashion	`fashion_world`	Fun	`fun`
G
Games & puzzles	`games_puzzles`	General education	`general_education`
Gardening & landscaping	`gardening_landscaping`	Global news	`global_news`
General beauty	`general_beauty`	Government	`government`
H
Home furnishings & improvement	`home_furnishings_and_improvement`	Humor	`humor`
L
Legal	`legal`	Literature/Books	`literature_books`
M
Motorcycles	`motorcycles`	Music & audio	`music_audio`
Movies	`movies`
O
Online/video games	`online_video_games`	Outdoors	`outdoors`
P
Primary & Secondary Schooling (K 12)	`primary_secondary_schooling_k12`	Programming	`programming`
R
Real estate	`real_estate`
S
Science	`science`	Sports	`sports_general`
Social media	`social_media`
T
Toys	`toys`	TV	`tv`
Travel	`travel`
V
Vehicles	`vehicles_general`
W
Weather	`weather`

Title

URL Name

codes-interest

Demographic interest codes for Listening

Information

Demographic interest codes for Listening