Build reports using Filter content in Impact (Legacy)

Important: This article applies to the previous version of Impact. For the most recent Impact information, see Analyze organic and paid performance with Content comparison in Impact.

Use Filter content in Impact to generate custom reports on your social activity. Use your pre-saved filters from Browse Content, or create new ones. You can generate reports on a single content segment, or compare two segments of content for the same social account.

Reports are in CSV format and include all the metrics for the segment you select.

This article discusses using Filter Content in Hootsuite Impact. To filter your content in Hootsuite Analytics, see Filter posts.

Filter Content pulls from Facebook’s Post API, so metrics are reported per post, on all posts published within the selected date range.

Open Filter Content in Impact

1. Go to My other products, and then select Go to Impact. Impact opens in a new tab.
2. Select Impact App.
3. Select Filter Content.

Generate a summary report on a single segment

1. Select a social account from the list.
2. Select Configure Campaign Filters.
   
3. Select from the following:
• Select Restore Saved Filter to report on a segment you’ve already identified and filtered in Browse Content, and then select Apply Filters.
• Select All Connections, and select the data sources (social accounts) for your report.
4. Select from the following:
5. Select the parameters by which to filter your content. These can include date range, content type, or tag, text, or link keywords, among others.
6. Select Apply Filters.
7. Select Build Report to generate the report.

Select Export , and then select Download as CSV to export your report.

Generate a custom report to compare two segments

1. Select a social account from the list.
2. Select the Custom Report tab.
3. Select Configure Custom Filters.
   
4. Select from the following:
   1. Select Restore Saved Filter to report on a segment you’ve already identified and filtered in Browse Content, and then select Apply Filters.
   2. Select All Connections, and select the data sources (social accounts) for your report.
5. Select the parameters by which to filter your content. These can include date range, content type, or tag, text, or link keywords, among others.
6. Select Apply Filters.
7. Select Configure Secondary Filters and repeat steps 4-6.

Select Export, and then select Download as CSV to export your report.