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  Article updated: September 21, 2022

Welcome to Hootsuite Analytics

Visit the Analytics Welcome page to get an overview of your social media performance over the past 30 days and what you can do to improve. Keep track of your progress towards your goals and examine your top-performing posts to find out which ones resonated most with your audience.

In addition, you can view personalized recommendations to help you grow your social media presence and engagement, including key metrics to track and best times to post for optimum visibility, engagement, and traffic to your website. Over time, these recommendations get better as we learn more about you, your industry, and your audience.

Plans: Professional, Team

Go to Analytics, and then select Welcome to review your results and take action on your personalized recommendations.

welcome page in analytics navigation

Track your progress toward your goals

Social media goals are what you hope to accomplish with your social strategy. A clear goal gives you a target to aim for and helps you align your social media activities with your business objectives. It also makes it easier to prove the return on investment of your marketing efforts.

From the Welcome page, you can access a few reports to help you track your progress toward reaching three key social media goals.

Select View report to review your results and see how well you’re doing at building brand awareness, engaging your audience, and driving traffic to your website.

Tracking other social media goals? Select View more on the top right corner to view other reports that match your goals.

Get recommendations of metrics to focus on

Check out our recommended metrics to learn how your social media efforts performed over the past 30 days. Then create or view the full report to dig deeper into your data.

  1. Select a social network to view your results for our recommended metrics.
  2. Select View report to open your previously created overview report and view more results.
  3. If you haven’t created an overview report for the selected social network, choose one from Getting started.

Our recommended metrics

our recommended metrics for each social network
Social networkMetrics
Facebook
  • Engagement rate
  • Fans
  • Posts
  • Page reach
Instagram Business
  • Engagement rate
  • Followers
  • Posts
  • Profile reach
Twitter
  • Engagement rate
  • Followers
  • Posts
  • Mentions
LinkedIn
  • Engagement rate
  • Followers
  • Posts
  • Page reach
TikTok
  • Engagement rate
  • Followers
  • Posts
  • Profile views

Learn more about metrics in Analytics.

Find out your best times to post on social

Check out your personalized recommendations of times to post to achieve your social media goals.

  1. Select a social network to review your recommendations for each goal.
  2. Select Schedule now to create and schedule a post for the recommended day and time.
  3. Select See more times to open Best times to publish and view even more recommendations.

Learn more about Best times to publish.

Review your top-performing posts

Analyze the top five posts on each social network to understand what made them so successful. This can help you determine what content and posts resonate most with your audience. For example, if three out of five posts include a question, an image of a person, or a video, consider adding those elements to your next post.

Select See more posts to open Post performance and view more posts that did well. Learn more about Post performance.

 

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