Create a report in Impact

Important: We're saying goodbye to Impact - and hello to Hootsuite Advanced Analytics. Read all about this change and what you, as an Impact customer, need to do here: Changes to Impact and Analytics - Summer 2023.

Create presentation-ready reports to track, analyze, and share your social performance. With reports, you can monitor your organic and paid results across your social pages, ad accounts, Google Analytics, and Adobe Analytics.

Get started with a report template

Impact provides a variety of pre-built report templates to choose from. Each one includes a description and a list of the key metrics to make report creation easy. You can add or remove metrics from any report to customize it to your needs.

1. Go to Analytics and select New report.
   
2. Select from one of the following report categories on the left:
   • Impact - Analyze results and track return on investment (ROI) for your organic, paid, and dark social media posts. Open the list below to find out more about what you can analyze in each Impact report template.
     
     Impact report templates

     • Audience growth - Track the size of your audience and see how many people become fans and followers of your brand after seeing your content.
     • Brand engagement - See how your brand is performing on social media. Monitor how many people interact with your brand and content on social.
     • Content engagement - Follow how your audience engages with your content on each social network.
     • Twitter ads awareness - Monitor how many people view and interact with your Twitter ads to determine how your ad investment is performing.
     • Twitter ads consumption - Track consumption to evaluate how effective your ads are at engaging your audience.
     • Twitter ads intent - Measure the impact of your ads on conversions and determine whether they’re successful at encouraging people to check out your website, newsletter, or online shop.
     • Facebook & Instagram overview: Paid and organic - Analyze the results of your organic and paid efforts on Facebook & Instagram. Gain insights into your fan and follower growth and how people interact with your Pages and content.
     • Twitter overview: Paid and organic - Track follower growth and measure the engagement of your paid and organic efforts on Twitter.
     • LinkedIn overview: Paid and organic - Understand who's following your Pages and evaluate the impact of your paid and organic activities on LinkedIn.
     • YouTube overview - Monitor subscriber growth and see how people engage with your YouTube channels and videos.
   • Ad Analytics - Measure engagement and results for your ads and campaigns.
     
     Ad Analytics report templates

     See how your ad campaigns contribute to your business goals. Each template tracks specific metrics that most closely match three key stages in the customer journey (that is, the stages that people go through when interacting with your brand):

     • Awareness - How many people have viewed your ads.
     • Consumption - How many people have engaged with your ads.
     • Intent - How many people have taken an action (visited your website or online shop, or signed up for your newsletter) after seeing your ads.
3. Select a report template, and then select Create report. The report is automatically generated and displayed for you to view or configure.

Create a custom report

If you’re familiar with metrics or just want to track your own specific results, you have the option to create a custom report.

1. In Analytics, select New report.
2. Select Custom report from the categories on the left, and then select Create report.
3. Select one of the following:
   • Impact - View all the metrics available in the Impact metrics library.
   • Ad analytics - View the metrics available to analyze campaigns and ads.
     
4. Select Add to add a metric to your report. When you have finished adding metrics, close the Add a new metric window. Find out more about adding metrics to a report.

Customize your report

Edit report templates to display the data that matters to you. For example, you can track and analyze ad and campaign results for a specific date range

Open an Impact or ad performance report and start customizing it.

Select a date range or select two dates to compare

Analyze your performance for a specific date range or track performance trends over time by comparing data for two date ranges. For example, you may want to compare results from your August 1 - August 14, 2020 ad campaign to your August 1 - August 14, 2021 ad campaign.

Select Change date range, and then do either of the following.

• To display a date range, choose your dates, and then select Set.
• To compare two date ranges, choose your dates, and then select Compare with another period to choose the dates to compare it against.
  

Note: When you select a date range for ad accounts, Impact displays the results your ads and campaigns generated during that range, regardless of when they were created. For social accounts, Impact displays results only for content published during that range.

To remove a comparison, select the X next to the "compared to" date range, and then select Set.

Select your accounts

Choose the accounts you want to report on.

1. Select Social accounts to search for and select one or more accounts.
   
2. Select Apply.

Add, customize, and remove metrics

You can add more metrics to your report to track the results that matter to you. A single report displays up to 100 metric tiles.

1. Select Add metric to open the Metrics library.
   
2. Select the Impact or Ad analytics tab.
3. Select a social network from the left side to browse for a metric. You can also use the search bar to search for specific metrics.
4. Once you've chosen a metric, you can customize the tile before adding it to your report. Select Customize to enter a new title for the tile or select a compare or sort by option. You can also change the visualization type (see Explore ways to visualize your data) or choose a different size for your tile. If you don’t see your data, increase your tile size.
5. Add the metric to your report. When you add a metric to your report, the Metrics library remains open so you can add more metrics. When you have finished adding metrics, close the Add a new metric window.

To remove a metric from the report, select Customize tile, and then select Delete.

Filter the data in your tiles

Apply filters to metrics tiles to display results for specific accounts, ads, or campaigns.

1. Select Customize tile on a metric tile, and then select from the following options:
• Select Properties, and then select to compare results by social account, tag, campaign, ad type, and more.
• Select Data to filter results by social account, tag, campaign, status, ad type, and more.

Filter your report

Use filters to narrow in on the information that is important to you. For example, you can filter content to display metrics only for organic or paid posts. You can also combine multiple filters to display specific metrics.

To filter your report, select Filter from the top of the report and select your filters.

• Clear a filter - Select Filter, and then select Clear filters.
• Save a filter - Select Filter, include or exclude information to narrow in on, select Save, enter a name for the filter, and then select Save.
• Use a saved filter - Select the arrow next to Filter, and then select your saved filter from the list.
• Delete a saved filter - Select the arrow next to Filter, point to the saved filter, and then select Delete next to the saved filter.

When you’re ready to share or schedule an email export of your ad performance report, see:

• Share an Analytics report
• Export an Analytics report

Get to the reports you use most

Your reports and report views are yours to customize. You can pin or unpin reports to the My reports section of the left navigation so you can quickly access them again and again. You can also move pins whenever you like.

• To pin a report, go to All reports, open a report, select More actions, and then select Pin.
• To move or unpin a report, point to a pinned report in the left navigation and select the pin to move or unpin the report.