Get started with Hootsuite Impact

Hootsuite Impact can help you track and analyze your social results and return on investment (ROI), prove the business value of your social campaigns, and optimize the performance of your organic and paid social media efforts.

Set up Hootsuite Impact

Your Hootsuite customer account manager will notify you when your initial account is set up. Once you receive that notification, you can connect your social, ad, and website analytics accounts.

Connect your social, ad, and analytics accounts to Impact

You can connect social accounts (organic), ad accounts (paid), and website analytics accounts to Impact to track their related metrics. Make sure you connect accounts in your Hootsuite organization to your Impact organization. For step-by-step instructions to connect each type of account, see the following articles:

• Connect your accounts to Impact
• Connect a Google Analytics account to Impact
• Connect an Adobe Analytics account to Impact

Analyze your social results and ROI with Impact

After you connect your accounts, you can start reviewing your social results in Impact. Use the following Impact features to understand the impact of your social efforts and guide your social strategy. Then share all or specific results with your team to analyze and make informed decisions together.

• ROI analysis - Gain insights into which social networks and accounts drive your business’ highest return on investment based on success metrics you define. Learn how to track your spend and return with ROI analysis.
• Content comparison - Track, compare, and analyze the results of your content strategy across multiple social networks. Learn how to analyze organic and paid performance with Content comparison.
• Advertising performance - Identify which ads, campaigns, and ad sets drive the highest value and conversions so you can optimize your social strategy. Learn how to review your paid content results with Advertising performance.
• Impact content - See how your organic posts performed and identify your top-performing content. Learn how to review post performance with Impact content.
• Built-in and custom Impact reports - Track and analyze the effectiveness of your social efforts with built-in and customizable reports. Create, customize, share, and schedule exports of Impact reports for your organic and paid content. Learn how to create and customize your own reports.
• Custom metrics - Create your own unique metrics to track and analyze the social results that matter to you. Learn how to create, edit, and delete custom metrics.
• Auto-tagger -Set up a framework of tags and automatically add them to your posts to more easily analyze your social results. Learn how to track your success on social with auto-tagger.

For more information about how to interpret your data and understand the difference between Page- and post-level metrics, see Metrics in Impact.

Next up: Maximize your social strategy with Hootsuite Impact.