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  Article updated: March 19, 2023

Get started with Hootsuite Impact

Hootsuite Impact can help you track and analyze your social results and return on investment (ROI), prove the business value of your social campaigns, and optimize the performance of your organic and paid social media efforts.

Plans: Enterprise members with Hootsuite Impact

Introduction to hootsuite impact video.

Set up Hootsuite Impact

Your Hootsuite customer account manager will notify you when your initial account is set up. Once you receive that notification, you can connect your social, ad, and website analytics accounts.

Note: It can take up to 24 hours for your account to be set up. Your customer account manager will let you know when your account is ready to use.

Connect your social, ad, and analytics accounts to Impact

You can connect social accounts (organic), ad accounts (paid), and website analytics accounts to Impact to track their related metrics. Make sure you connect accounts in your Hootsuite organization to your Impact organization. For step-by-step instructions to connect each type of account, see the following articles:

Analyze your social results and ROI with Impact

After you connect your accounts, you can start reviewing your social results in Impact. Use the following Impact features to understand the impact of your social efforts and guide your social strategy. Then share all or specific results with your team to analyze and make informed decisions together.

For more information about how to interpret your data and understand the difference between Page- and post-level metrics, see Metrics in Impact.

Next up: Maximize your social strategy with Hootsuite Impact.


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