Article updated: August 12, 2022
Analyze your campaigns with auto-tagger in Impact
Setting up a framework of tags for your Impact data makes it easy to analyze your social campaigns. The Impact auto-tagger adds tags to each of your posts based on preconfigured rules.
Tagging rules can be set up for links, text, website data, and hashtags in your social posts. Add tags to classify posts by campaign, content type, objective, tone, or other (for example, sponsored).
- Links - Subdomains, subpages, and UTM parameters in URLs within posts can be identified for assigning tags. For example, any URL beginning with https://blog.hootsuite.com/ can be classified with the tag “blog”. Impact detects tags even if you shorten your links.
- Text - Tags are assigned based on keywords in posts. For example, if a post contains the word “running” or “workout”, it can be tagged with “fitness.”
- Website data - Impact follows links in your posts to their destination website and adds tags based on the site's metadata. For example, keywords, open graph tags, or page descriptions in the source code can be identified for tagging.
- Hashtags - Tags are assigned based hashtags or mentions in posts. For example, #Halloween2017 can be tagged with “holiday.”
Set up auto-tagger
Please contact your customer success manager to help you set up your auto-tagger framework and enable this feature for you.
Once you're set up with auto-tagger, add exceptions for Hootsuite Impact's IP addresses to ensure that Impact always captures the full destination URL and metadata from the links you share on social (see Add exceptions for Impact's IP addresses).
Import tags from Hootsuite
If you use Hootsuite, any outbound tags you apply to your posts in the Composer, including scheduled posts, are automatically imported into Impact as content tags. See Add tags to track your outbound posts to learn more.
These tags work in tandem with the auto-tagger. Duplicates are automatically detected and removed.
Note: The Impact auto-tagger doesn't detect and import campaign names selected in the Hootsuite Composer, only campaign tags.
If you think your account is missing tags, either through the auto-tagger, or imported Hootsuite tags, please contact your customer success manager. Include the post link in the social network (for example, the link to the tweet in Twitter), the tags you were expecting to see, and a screenshot of the post in Hootsuite with the tags.
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