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  Article updated: August 04, 2022

Add a CRM account

Add a CRM account to Hootsuite so you can use your customer data to build Advanced Audiences for your Facebook ad campaigns. Hootsuite supports the following CRM platforms for Advanced Audiences:

  • Salesforce
  • HubSpot
  • Mailchimp
  • Marketo
Note: Only static lists are supported for Marketo. Hootsuite doesn't support Marketo smart lists.

Before you begin

Make sure you have the right permissions to connect the CRM account to Hootsuite.

Add a CRM account

  1. Go to Advertise and select CRM accounts.
  2. Select Add a CRM account.
  3. Select the CRM platform for your account.
  4. Give Hootsuite permission to connect to the CRM account and access your CRM data.
    Note: When you add a HubSpot account to Hootsuite, you may see a message that Hootsuite has not been approved by HubSpot. This is expected behavior, because we have not listed Hootsuite on HubSpot's App Marketplace. It is still safe to add your HubSpot account to Hootsuite.

Hootsuite connects to your CRM account and begins retrieving your CRM data.


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