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  Article updated: June 22, 2022

Measure social media success with Hootsuite Analytics

Analyzing your social results may feel overwhelming at first, especially because of the amount of data available. It may be challenging to know what success looks like, what to measure, and what action steps to take to achieve the social media goals you set for your business.

The truth is, success on social means different things to different organizations. That’s why it’s important to first clarify your goals and then measure against them. Whether you’re looking to get your brand in front of more people (build brand awareness), encourage more of your audience to interact with you on social (boost engagement), or drive more of your fans and followers to your website (drive conversion)–every goal has different metrics of success.

In this article, we’ll walk you through everything you need to know about measuring social media success with Hootsuite Analytics.

Find out how your posts performed on social

How do you know if your posts are successful on social? Which metrics should you focus on to determine whether or not you’re doing a good job at posting content that grabs your audience’s attention and interest?

Read on to learn how Analytics can help you determine which posts your audience notices and interacts with the most, and what to do next.

Measure audience engagement with your brand

Are people interacting with your brand on social? When you share a new post, how many people see it? And out of those who see it, how many click to view your Page or other posts, and how many decide to like or follow your Page? Out of your existing fans and followers, how many like, react, click, comment, share, or interact in other ways with your post?

You can use reports in Analytics to get answers and learn how successful you are at sparking conversation with your audience.

Find out which posts to promote

Deciding which posts to promote depends on your business goals. Do you want to grow your audience and reach more people, spark conversation, or encourage more people to visit your website or online shop?

With Analytics metrics and reports, you can review performance for your recent posts and make an informed decision about which posts are worth promoting to achieve your goals.

When you’ve decided on the posts you want to promote, visit About boosted posts to learn how to promote Facebook, Instagram, and LinkedIn posts.

 

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