About Advanced Audiences

An Advanced Audience is a specialized audience that you create in Hootsuite for your Facebook ad campaigns. By combining your CRM data with Facebook’s powerful targeting tools, you can build more specific audiences of people who are likely to respond to your Facebook ads.

When you connect your CRM accounts to Hootsuite, you can use any of your existing customer lists to build an Advanced Audience. Hootsuite syncs with your CRM data regularly, so the customer data you use for targeting your ad campaigns is always up to date.

Hootsuite supports the following CRM platforms for Advanced Audiences:

• Salesforce
• HubSpot
• Mailchimp
• Marketo

You can use the same Advanced Audience for any Facebook ad campaign you publish from Hootsuite, as long as the ad campaigns are using the same Facebook ad account. You can design ad campaigns to re-engage the customers and leads you have in your CRM, or find people who are similar to them and likely to become new customers.

See the following articles for next steps:

• Add a CRM account
• Create an Advanced Audience