Article updated: September 20, 2022
Instagram Business metrics in Impact
Instagram Business metrics help you figure out how you're doing on Instagram. This article goes over the Instagram metrics available in Impact. Use CTRL+F (CMD +F on Mac) to search content in this article.
Instagram Page metrics
Learn more about the difference between post-level and Page-level metrics
| Metric name | Description |
|---|---|
| Page email button taps | The number of taps on the email links in your profiles |
| Page new followers | The total number of daily new followers for the selected date range |
| Page get directions taps | The total number of taps on the directions links in your profiles |
| Page impressions | The number of times your posts and stories were viewed during the selected time frame, including from paid promotion. Does not include profile views |
| Page call button taps | The total number of taps on the call links in your profiles |
| Page profile visits | The number of people who have viewed your profiles during the selected date range |
| Page reach | The number of people who have seen your posts and stories, including from paid promotion |
| Page text button taps | The total number of taps on the text message links in your profiles |
| Page total followers | The total number of people following your accounts |
| Page website taps | The total number of taps on the website links in your profiles |
Instagram post and story metrics
Learn more about the difference between post-level and Page-level metrics
| Metric name | Description |
|---|---|
| Post comments | The number of comments and replies received by your posts and the IGTV videos in your feed |
| Post engagement | The number of likes, saves, and comments received by your posts and the IGTV videos in your feed |
| Post exited | The number of times people exited your stories. Story data does not include highlights, live video stories, or reshares |
| Post impressions | The number of times people have seen your posts and stories, and the IGTV videos in your feed, including from paid promotion. This does not include profile views or story data such as highlights, live video stories, or reshares |
| Post likes | The number of likes received by your posts and the IGTV videos in your feed, without paid promotion |
| Post reach | The number of unique users who have seen your posts and stories, and the IGTV videos in your feed, including from paid promotion |
| Post replies | The number of replies to your posts. Doesn't include highlights, live video stories, or reshares |
| Post saves | The number of unique users who have saved your posts and the IGTV videos in your feed |
| Post back taps | The number of taps on your stories to go back. Story data does not include highlights, live video stories, or reshares |
| Post forward taps | The number of taps on your stories to go forward. Story data does not include highlights, live video stories, or reshares |
| Post video views | The number of times the videos in your posts and the IGTV videos in your feed have been viewed |
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