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  Article updated: April 29, 2022

Instagram Business metrics in Impact

Instagram Business metrics help you figure out how you're doing on Instagram. This article goes over the Instagram metrics available in Impact. Use CTRL+F (CMD +F on Mac) to search content in this article.

Instagram Page metrics

Learn more about Page-level and post-level metrics.

Instagram Page metrics in Impact
Metric name in InstagramMetric name in ImpactDefinition
-New FollowersThe total number of daily new followers for the selected date range
Profile VisitsProfile ViewsThe number of unique accounts that have viewed your profile within the specified period
ImpressionsImpressionsThe total number of times your posts, stories, and promotions have been viewed. Does not include profile views
Accounts ReachedReachThe number of unique accounts that have viewed your posts, stories, and promotions
EmailsEmail ContactsThe number of taps on the email link in your profile
CallsPhone Call ClicksThe number of taps on the call link in your profile
TextsText Message ClicksThe number of taps on the text message link in your profile
Get DirectionGet Directions ClicksThe number of taps on the directions link in your profile
Website VisitsWebsite ClicksThe number of taps on the website link in your profile
Total FollowersTotal Follower CountTotal number of followers
-Total Media CountThe total number of media on your profile (photo, video, story, or album)

Instagram post and story metrics

Learn more about Page-level and post-level metrics.

Instagram post and story metrics in Impact
Metric name in InstagramMetric name in ImpactDefinition
ImpressionsImpressionsThe total number of times your post/story has been seen. Story data does not include highlights, live video stories, or reshares
ReachReachThe number of unique accounts who have seen your post/story. Story data does not include highlights, live video stories, or reshares
LikesLikesThe number of unique accounts that liked your organic post
CommentsCommentsThe number of comments on your post, including replies. Does not include the caption
-EngagementThe number of unique accounts that liked, saved, or commented on your post
SavesSavedThe number of unique accounts that saved your post
ViewsVideo ViewsThe total number of times your videos and IGTV have been viewed
ExitedExitsThe number of times someone exited your story. Story data does not include highlights, live video stories, or reshares
RepliesRepliesThe number of replies to a photo or video in your story. Story data does not include highlights, live video stories, or reshares
ForwardTaps ForwardThe number of taps on your story to go forward. Story data does not include highlights, live video stories, or reshares
BackTaps BackThe number of taps on your story to go back. Story data does not include highlights, live video stories, or reshares

  Return to the full list of metrics available in Impact

 

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