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  Article updated: May 25, 2022

Twitter ad metrics

Twitter ad metrics help you figure out your Twitter ads and campaigns are doing. This article goes over the Twitter ad metrics available in Impact. Use CTRL+F (CMD+F on Mac) to search content in this article.

Twitter ad metrics
Metric nameDescription
EngagementsThe total number of interactions received by your ads. Engagements include all clicks on your tweets, including retweets, replies, likes, poll votes, and hashtag clicks.
ImpressionsThe total number of people who have seen your ads. This does not include impressions that were generated organically.
RetweetsThe total number of retweets of your ads.
RepliesThe total number of replies to your ads.
LikesThe total number of likes received by your ads.
FollowsThe total number of times someone followed your account directly from an ad.
Card engagementsThe total number of clicks to open the link in your ad card.
ClicksThe total number of clicks on your ads. This includes clicks on links, cards, hashtags, your profile, as well as likes and other engagements.
App clicksThe number of clicks to open or install your app.
URL clicksThe total number of clicks on the links or Website Cards in your ads, including earned clicks.
Qualified impressionsThe total number of times your ads were 100% in-view on someone's screen.
Billed engagementsThe total number of billed engagements with your ads.
SpendThe total amount spent (the value of the currency in your ad account).
Video total viewsThe total number of views of the videos in your ads.
Video played 25%The total number of views where at least 25% of the video was viewed.
Video played 50%The total number of views where at least 50% of the video was viewed.
Video played 75%The total number of views where at least 75% of the video was viewed.
Video played 100%The total number of views where at least 100% of the video was viewed.
Video CTA clicksThe total number of clicks on the call to action in a video.
Video startsThe number of times someone started viewing a video.
Video 3s 100pct viewsThe total number of times a video was viewed for at least three seconds while the video player was in 100% view on the screen.
Video 6s viewsThe total number of times your videos have been viewed for more than six seconds.
Video 15s viewsThe total number of times your video has been viewed for more than 15 seconds or for 95% of its total duration.
Media viewsThe total number of views (auto-play and click) of the images, GIFs, vines, and videos in your ads.
Media engagementsThe total number of clicks on the images, GIFs, vines, and videos in your ads.
Conversion purchases order quantity engagementThe number of conversions from purchases order quantity engagement.
Conversion purchases sale amount engagementThe number of conversions from purchases sale amount engagement.
Conversion purchases sale amount viewThe number of conversions from purchases sale amount view.
Conversion purchases post viewThe number of conversions from purchases post view.
Conversion purchases order quantityThe number of conversions from purchases order quantity.
Conversion purchases post engagementThe number of conversions from purchases post engagement.
Conversion purchases sale amountThe number of conversions from purchases sale amount.
Conversion purchasesThe number of conversions of type purchases and the corresponding sale amount and order quantity.
Conversion purchases order quantity viewThe number of conversions from purchases order quantity view.
Conversion sign ups order quantity engagementThe number of conversions from sign ups order quantity engagement.
Conversion sign ups sale amount engagementThe number of conversions from sign ups sales amount engagement.
Conversion sign ups sale amount viewThe number of conversions from sign ups sale amount view.
Conversion sign ups post viewThe number of conversions from sign ups post view.
Conversion sign ups order quantityThe number of conversions from sign ups order quantity.
Conversion sign ups post engagementThe number of conversions from sign ups post engagement.
Conversion sign ups sale amountThe number of conversions from sign ups sale amount.
Conversion sign ups The number of conversions from sign ups .
Conversion sign ups order quantity viewThe number of conversions from sign ups order quantity view.
Conversion site visits order quantity engagementThe number of conversions from sign visits order quantity engagement.
Conversion site visits sale amount engagementThe number of conversions from sign visits sale amount engagement.
Conversion site visits sale amount viewThe number of conversions from sign visits sale amount view.
Conversion site visits post viewThe number of conversions from sign visits post view.
Conversion site visits order quantityThe number of conversions from site visit order quantity.
Conversion site visits post engagementThe number of conversions from sign visits post engagement.
Conversion site visits sale amountThe number of conversions from site visit sale amount.
Conversion site visits The number of conversions from site visits.
Conversion site visits order quantity viewThe number of conversions from sign visits order quantity view.
Conversion downloads order quantity engagementThe number of conversions from downloads order quantity engagement.
Conversion downloads sale amount engagementThe number of conversions from downloads sale amount engagement.
Conversion downloads sale amount viewThe number of conversions from downloads sale amount view.
Conversion downloads post viewThe number of conversions from downloads post view.
Conversion downloads order quantityThe number of conversions from downloaded order quantity.
Conversion downloads post engagementThe number of conversions from downloads post engagement.
Conversion downloads sale amountThe number of conversions from downloaded sale amount.
Conversion downloads The number of conversions from downloads.
Conversion downloads order quantity viewThe number of conversions from downloads order quantity view.
Conversion custom order quantity engagementThe number of conversions from custom order quantity engagement.
Conversion custom sale amount engagementThe number of conversions from custom sale amount engagement.
Conversion custom sale amount viewThe number of conversions from custom sale amount view.
Conversion custom post viewThe number of conversions from custom post view.
Conversion custom order quantityThe number of conversions from custom order quantity and corresponding sale amount.
Conversion custom post engagementThe number of conversions from custom post engagement.
Conversion custom sale amountThe number of conversions from custom sale amount and order quantity.
Conversion custom metricThe number of conversions of type custom and the corresponding sale amount and order quantity.
Conversion custom order quantity viewThe number of conversions from custom order quantity view.
Mobile conversion spent credits post viewThe number of mobile conversions from spent credit post view.
Mobile conversion spent credits order quantityThe number of mobile conversions from spent credit order quantity.
Mobile conversion spent credits assistedThe number of mobile conversions from spent credit assisted.
Mobile conversion spent credits post engagementThe number of mobile conversions from spent credit post engagement.
Mobile conversion spent credits sale amountThe number of mobile conversions from spent credit sale amount.
Mobile conversion installs post viewThe number of mobile conversions install post view.
Mobile conversion installs order quantityThe number of mobile conversions from installs order quantity.
Mobile conversion installs assistedThe number of mobile conversions from install assisted.
Mobile conversion installs post engagementThe number of mobile conversions from install post engagement.
Mobile conversion installs sale amountThe number of mobile conversions from install sale amount.
Mobile conversion content views post viewThe number of mobile conversions from content view post view.
Mobile conversion content views order quantityThe number of mobile conversions from content view order quantity.
Mobile conversion content views assistedThe number of mobile conversions from content view assisted.
Mobile conversion content views post engagementThe number of mobile conversions from content view post engagement.
Mobile conversion content views sale amountThe number of mobile conversions from content view sale amount.
Mobile conversion add to wishlists post viewThe number of mobile conversions from add to wish list post view.
Mobile conversion add to wishlists order quantityThe number of mobile conversions from add to wish list order quantity.
Mobile conversion add to wishlists assistedThe number of mobile conversions from add to wish list assisted.
Mobile conversion add to wishlists post engagementThe number of mobile conversions from add to wish list post engagement.
Mobile conversion add to wishlist sale amountThe number of mobile conversions from add to wishlist sale amount.
Mobile conversion checkouts initiated post viewThe number of mobile conversions from checkout initiated post view.
Mobile conversion checkouts initiated order quantityThe number of mobile conversions from checkout initiated order quantity.
Mobile conversion checkouts initiated assistedThe number of mobile conversions from checkout initiated assisted.
Mobile conversion checkouts initiated post engagementThe number of mobile conversions from checkout initiated post engagement.
Mobile conversion checkouts initiated sale amountThe number of mobile conversions from checkout initiated sale amount.
Mobile conversion reservations post viewThe number of mobile conversions from reservation post view.
Mobile conversion reservations order quantityThe number of mobile conversions from reservation order quantity.
Mobile conversion reservations assistedThe number of mobile conversions from reservation assisted.
Mobile conversion reservations post engagementThe number of mobile conversions from reservation post engagement.
Mobile conversion reservations sale amountThe number of mobile conversions from reservation sale amount.
Mobile conversion tutorials completed post viewThe number of mobile conversions from tutorial completed post view.
Mobile conversion tutorials completed order quantityThe number of mobile conversions from tutorial completed order quantity.
Mobile conversion tutorials completed assistedThe number of mobile conversions from tutorial completed assisted.
Mobile conversion tutorials completed post engagementThe number of mobile conversions from tutorial completed post engagement.
Mobile conversion tutorials completed sale amountThe number of mobile conversions from tutorial completed sale amount.
Mobile conversion achievements unlocked post viewThe number of mobile conversions from achievement unlocked post view.
Mobile conversion achievements unlocked order quantityThe number of mobile conversions from achievement unlocked order quantity.
Mobile conversion achievements unlocked assistedThe number of mobile conversions from achievement unlocked assisted.
Mobile conversion achievements unlocked post engagementThe number of mobile conversions from achievement unlocked post engagement.
Mobile conversion achievements unlocked sale amountThe number of mobile conversions from achievement unlocked sale amount.
Mobile conversion searches post viewThe number of mobile conversions from searches post view.
Mobile conversion searches order quantityThe number of mobile conversions from searches order quantity.
Mobile conversion searches assistedThe number of mobile conversions from searches assisted.
Mobile conversion searches post engagementThe number of mobile conversions from searches post engagement.
Mobile conversion searches sale amountThe number of mobile conversions from searches sale amount.
Mobile conversion add to cart post viewThe number of mobile conversions from add to cart post view.
Mobile conversion add to cart order quantityThe number of mobile conversions from add to cart order quantity.
Mobile conversion add to cart assistedThe number of mobile conversions from add to cart assisted.
Mobile conversion add to cart post engagementThe number of mobile conversions from add to cart post engagement.
Mobile conversion add to cart sale amountThe number of mobile conversions from add to cart sale amount.
Mobile conversion payment info additions post viewThe number of mobile conversions from payment info additions post view.
Mobile conversion payment info additions order quantityThe number of mobile conversions from payment info additions order quantity.
Mobile conversion payment info additions assistedThe number of mobile conversions from payment info additions assisted.
Mobile conversion payment info additions post engagementThe number of mobile conversions from payment info additions post engagement.
Mobile conversion payment info additions sale amountThe number of mobile conversions from payment info additions sale amount.
Mobile conversion re-engages post viewThe number of mobile conversions from re-engage post view.
Mobile conversion re-engages order quantityThe number of mobile conversions from re-engage order quantity.
Mobile conversion re-engages assistedThe number of mobile conversions from re-engage assisted.
Mobile conversion re-engages post engagementThe number of mobile conversions from re-engaged post engagement.
Mobile conversion re-engages sale amountThe number of mobile conversions from re-engage sale amount.
Mobile conversion shares post viewThe number of mobile conversions from shares post view.
Mobile conversion shares order quantityThe number of mobile conversions from shares order quantity.
Mobile conversion shares assistedThe number of mobile conversions from shares assisted.
Mobile conversion shares post engagementThe number of mobile conversions from shares post engagement.
Mobile conversion shares sale amountThe number of mobile conversions from shares sale amount.
Mobile conversion rates post viewThe rate of mobile conversions from post view.
Mobile conversion rates order quantityThe rate of mobile conversions from order quantity.
Mobile conversion rates assistedThe rate of mobile conversions from assisted.
Mobile conversion rates post engagementThe rate of mobile conversions from post engagement.
Mobile conversion rates sale amountThe rate of mobile conversions from sale amount.
Mobile conversion logins post viewThe number of mobile conversions from post view after logging in.
Mobile conversion logins order quantityThe number of mobile conversions from order quantity after logging in.
Mobile conversion logins assistedThe number of mobile conversions from assisted after logging in.
Mobile conversion logins post engagementThe number of mobile conversions from post engagement after logging in.
Mobile conversion logins sale amountThe number of mobile conversions from sale amount after logging in.
Mobile conversion updates post viewThe number of mobile conversions from post view updates.
Mobile conversion updates order quantityThe number of mobile conversions from order quantity updates.
Mobile conversion updates assistedThe number of mobile conversions from assisted updates.
Mobile conversion updates post engagementThe number of mobile conversions from post engagement updates.
Mobile conversion updates sale amountThe number of mobile conversions from sale amount updates.
Mobile conversion levels achieved post viewThe number of mobile conversions from level achieved post view order quantity.
Mobile conversion levels achieved order quantityThe number of mobile conversions from level achieved order quantity.
Mobile conversion levels achieved assistedThe number of mobile conversions from level achieved assisted.
Mobile conversion levels achieved post engagementThe number of mobile conversions from level achieved post engagement.
Mobile conversion levels achieved sale amountThe number of mobile conversions from level achieved sale amount.
Mobile conversion invites post viewThe number of mobile conversions from invites from post view.
Mobile conversion invites order quantityThe number of mobile conversions from invites order quantity.
Mobile conversion invites assistedThe number of mobile conversions from invite assisted.
Mobile conversion invites post engagementThe number of mobile conversions from invite post engagement.
Mobile conversion invites sale amountThe number of mobile conversions from invite sale amount.
Mobile conversion key page views post viewThe number of mobile conversions from key page views page view.
Mobile conversion key page views order quantityThe number of mobile conversions from key page views order quantity.
Mobile conversion key page views assistedThe number of mobile conversions from key page views assisted.
Mobile conversion key page views post engagementThe number of mobile conversions from key page views post engagement.
Mobile conversion key page views sale amountThe number of mobile conversions from key page views sale amount.
Mobile conversion downloads post viewThe number of mobile conversions from downloads post view.
Mobile conversion downloads order quantityThe number of mobile conversions from downloads order quantity.
Mobile conversion downloads assistedThe number of mobile conversions from downloads assisted.
Mobile conversion downloads post engagementThe number of mobile conversions from downloads post engagement.
Mobile conversion downloads sale amountThe number of mobile conversions from downloads sale amount.
Mobile conversion purchases post viewThe number of mobile conversions from purchases post view.
Mobile conversion purchases order quantityThe number of mobile conversions from purchases order quantity.
Mobile conversion purchases assistedThe number of mobile conversions from purchases assisted.
Mobile conversion purchases post engagementThe number of mobile conversions from purchases post engagement.
Mobile conversion purchases sale amountThe number of mobile conversions from purchases sale amount.
Mobile conversion sign ups post viewThe number of mobile conversions from sign ups post view.
Mobile conversion sign ups order quantityThe number of mobile conversions from sign ups order quantity.
Mobile conversion sign ups assistedThe number of mobile conversions from sign ups assisted.
Mobile conversion sign ups post engagementThe number of mobile conversions from sign ups post engagement.
Mobile conversion sign ups sale amountThe number of mobile conversions from sign ups sale amount.
Mobile conversion site visits post viewThe number of mobile conversions from site visits post view.
Mobile conversion site visits order quantityThe number of mobile conversions from site visits order quantity.
Mobile conversion site visits assistedThe number of mobile conversions from site visits assisted.
Mobile conversion site visits post engagementThe number of mobile conversions from site visits post engagement.
Mobile conversion site visits sale amountThe number of mobile conversions from site visits sale amount.
Mobile conversion lifetime value purchases order quantityThe lifetime value of mobile conversions from purchases order quantity.
Mobile conversion lifetime value purchases The lifetime value of mobile conversions from purchases.
Mobile conversion lifetime value purchases sale amountThe lifetime value of mobile conversions from purchases sale amount.
Mobile conversion lifetime value sign ups order quantityThe lifetime value of mobile conversions from sign ups order quantity.
Mobile conversion lifetime value sign ups The lifetime value of mobile conversions from sign ups.
Mobile conversion lifetime value sign ups sale amountThe lifetime value of mobile conversions from sign ups sale amount.
Mobile conversion lifetime value updates order quantityThe lifetime value of mobile conversions from updates order quantity.
Mobile conversion lifetime value updates The lifetime value of mobile conversions from updates.
Mobile conversion lifetime value updates sale amountThe lifetime value of mobile conversions from updates sale amount.
Mobile conversion lifetime value tutorials completed order quantityThe lifetime value of mobile conversions from tutorials completed order quantity.
Mobile conversion lifetime value tutorials completed The lifetime value of mobile conversions from tutorials completed.
Mobile conversion lifetime value tutorials completed sale amountThe lifetime value of mobile conversions from tutorials completed sale amount.
Mobile conversion lifetime value reservations order quantityThe lifetime value of mobile conversions from reservations order quantity.
Mobile conversion lifetime value reservations The lifetime value of mobile conversions from reservations.
Mobile conversion lifetime value reservations sale amountThe lifetime value of mobile conversions from reservations sale amount.
Mobile conversion lifetime value add to cart order quantityThe lifetime value of mobile conversions from add to cart order quantity.
Mobile conversion lifetime value add to cart The lifetime value of mobile conversions from add to cart.
Mobile conversion lifetime value add to cart sale amountThe lifetime value of mobile conversions from add to cart sale amount.
Mobile conversion lifetime value add to wishlist order quantityThe lifetime value of mobile conversions from add to wishlist order quantity.
Mobile conversion lifetime value add to wishlist The lifetime value of mobile conversions from add to wishlist.
Mobile conversion lifetime value add to wishlist sale amountThe lifetime value of mobile conversions from add to wishlist sale amount.
Mobile conversion lifetime value checkouts initiated order quantityThe lifetime value of mobile conversions from checkouts initiated order quantity.
Mobile conversion lifetime value checkouts initiatedThe lifetime value of mobile conversions from checkouts initiated.
Mobile conversion lifetime value checkouts initiated sale amountThe lifetime value of mobile conversions from checkouts initiated. sale amount
Mobile conversion lifetime value levels achieved order quantityThe lifetime value of mobile conversions from levels achieved order quantity.
Mobile conversion lifetime value levels achieved The lifetime value of mobile conversions from levels achieved.
Mobile conversion lifetime value levels achieved sale amountThe lifetime value of mobile conversions from levels achieved sale amount.
Mobile conversion lifetime value achievements unlocked order quantityThe lifetime value of mobile conversions from achievements unlocked order quantity.
Mobile conversion lifetime value achievements unlocked The lifetime value of mobile conversions from achievements unlocked.
Mobile conversion lifetime value achievements unlocked sale amountThe lifetime value of mobile conversions from achievements unlocked sale amount.
Mobile conversion lifetime value shares order quantityThe lifetime value of mobile conversions from shares order quantity.
Mobile conversion lifetime value shares The lifetime value of mobile conversions from shares.
Mobile conversion lifetime value shares sale amountThe lifetime value of mobile conversions from shares sale amount.
Mobile conversion lifetime value invites order quantityThe lifetime value of mobile conversions from invites order quantity.
Mobile conversion lifetime value invites The lifetime value of mobile conversions from invites.
Mobile conversion lifetime value invites sale amountThe lifetime value of mobile conversions from invites sale amount.
Mobile conversion lifetime value payment info additions order quantityThe lifetime value of mobile conversions from payment info additions order quantity.
Mobile conversion lifetime value payment info additionsThe lifetime value of mobile conversions from payment info additions.
Mobile conversion lifetime value payment info additions sale amountThe lifetime value of mobile conversions from payment info additions sale amount.
Mobile conversion lifetime value spent credits order quantityThe lifetime value of mobile conversions from spent credits order quantity.
Mobile conversion lifetime value spent credits The lifetime value of mobile conversions from spent credits.
Mobile conversion lifetime value spent credits sale amountThe lifetime value of mobile conversions from spent credits sale amount.
Mobile conversion lifetime value rates order quantityThe rate of lifetime value mobile conversions from order quantity.
Mobile conversion lifetime value rates metricThe rate of lifetime value mobile conversions from metric.
Mobile conversion lifetime value rates sale amountThe rate of lifetime value mobile conversions from sale amount.

  Return to the full list of metrics available in Analytics

 

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