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  Article updated: September 20, 2022

Facebook metrics in Impact

Facebook metrics help you figure out how you're doing on Facebook. This article goes over the Facebook metrics available in Impact. Use CTRL+F (CMD +F on Mac) to search content in this article.

Facebook imposes the following restrictions on retrieving metrics:

  • Most Facebook metrics come from Facebook Insights, which are only updated once a day.
  • Facebook Pages require at least 30 likes before Facebook can return any analytics for them.

Facebook Page metrics

Learn more about the difference between post-level and Page-level metrics

Facebook Page metrics
Metric nameDescription
Page answersThe number of answers to the questions published on your Pages
Page answers (unique)The number of people who answered questions published on your Pages
Page check-in impressionsThe number of times a check-in at your Facebook places appeared on someone's screen
Page check-in reachThe number of people who saw a check-in at your Facebook places
Page check-in storiesThe number of stories generated about a check-in at your Facebook places
Page couponsThe number of times people claimed an offer from your Pages
Page coupons (unique)The number of unique users who claimed an offer from your Pages
Page commentsThe number of comments on your posts
Page comments (unique)The number of unique users who commented on your posts
Page coupon impressionsThe number of times your coupons and offer claims appeared on someone's screen
Page coupon reachThe number of people who saw coupons or offer claims from your Pages
Page coupon storiesThe number of stories generated about coupons and offer claims from your Facebook Pages
Page event impressionsThe number of times RSVPs at your Facebook places appeared on someone's screen
Page event reachThe number of people who saw RSVPs at your Facebook places
Page event storiesThe number of stories generated about RSVPs at your Facebook places
Page fan impressionsThe number of times stories with likes of your Pages appeared on someone's screen
Page fan storiesThe number of stories generated about people liking your Pages
Page fan reachThe number of people who saw stories about people liking your Facebook Pages
Page negative feedback - Hide all postsThe number of times people selected to hide all posts from your Pages
Page negative feedback - Hide all posts (unique)The number of unique users who selected to hide all posts from your Pages
Page negative feedback - Hide postThe number of times people selected to hide a post from your Pages
Page negative feedback - Hide post (unique)The number of unique users who selected to hide a post from your Pages
Page post engagementsThe total number of interactions (reactions, comments, and shares) received by your posts
Page total reactionsThe total number of reactions to your posts and shares of your posts
Page post likes (unique)The number of unique users who liked your posts
Page link clicksThe number of clicks on links from your posts
Page link clicks (unique)The number of unique users who clicked on links from your posts
Page mention impressionsThe number of times mentions of your Pages appeared on someone's screen
Page mention reachThe number of people who saw mentions of your Pages
Page mention storiesThe number of stories generated about people mentioning your Pages
Page postsThe number of posts published from your Pages
Page other clicks (unique)The number of unique users who clicked something on your posts other than link clicks, photo views, or video plays. These clicks can include clicks on your Page name, people’s names in the comments, the like count, or the time stamp.
Page other impressionsThe number of times other stories about your Pages appeared on someone's screen
Page other storiesThe number of times other story types about your Pages appeared on someone's screen
Page other reachThe number of people who saw other story types about your Pages
Page total check-insThe total number of times people checked in at your Facebook places
Page mobile check-insThe number of times people checked in at your Facebook places from a mobile device
Page mobile check-ins (unique)The number of unique users who checked in at your Facebook places from a mobile device
Page total check-ins (unique)The total number of unique users who checked in at your Facebook places
Page clicksThe number of times people clicked on your posts. Clicks include link clicks, photo clicks, video plays, and other clicks
Page clicks (unique)The number of unique users who clicked on any of your posts. Clicks include link clicks, photo clicks, video plays, and other clicks
Page engaged usersThe number of people who clicked, liked, shared, and commented on any content from your Pages
Page new likesThe number of new likes of your Pages
Page new likes (unique)The number of new unique users who liked your Pages
Page paid new likes (unique)The number of new unique users who liked your Pages, attributed to a paid post
Page organic new likes (unique)The number of new unique users who liked your Pages, without paid promotion
Page unlikesThe number of unlikes of your Pages
Page unlikes (unique)The number of unique users who unliked your Pages
Page total number of fansThe total number of likes your Facebook Pages have at any moment
Page impressionsThe total number of times any content from your Pages or about your Pages appeared on fans and non-fans' screens. Content can include posts, check-ins, ads, stories from friends who interacted with your Pages, and more
Page organic impressionsThe number of times any post or content from your Pages or about your Pages appeared on someone’s screen, without paid promotion
Page paid impressionsThe number of times any content from your Pages or about your Pages appeared on someone's screen through paid promotion such as an ad
Page total reachThe total number of people who saw any content from your Pages or about your Pages such as your posts, posts about your Pages, check-ins, and more
Page organic reachThe number of people who saw any content from your Pages or about your Pages, without paid promotion
Page paid reachThe number of people who saw any content from your Pages or about your Pages through paid promotion such as an ad
Page viral reachThe number of people who saw any content from your Pages or mentioning your Pages, such as check-ins at your places, shares of your posts, responses to your events, and more
Page viral impressionsThe number of times any content from your Pages or about your Pages appeared on someone's screen because a person engaged with it (liked or followed your Pages, engaged with a post, shared a photo from your Pages, or checked into your places)
Page negative feedbackThe number of times your Pages received negative feedback from users (e.g., unliked your Pages, hid or reported a post as spam)
Page negative feedback (unique)The number of unique users who gave your Pages negative feedback (e.g., unliked your Pages, hid or reported a post as spam)
Page story impressionsThe number of times stories about your Pages appeared on someone's screen
Page story reachThe number of people who saw posts published by a friend about your Pages by type
Page post impressionsThe total number of times your posts appeared on someone's screen
Page post organic impressionsThe number of times your posts appeared on someone's screen without paid promotion
Page post paid impressionsThe number of times your posts appeared on someone's screen through paid promotion such as an ad
Page post reachThe number of people who saw any of your posts (statuses, photos, links, videos, and more)
Page post organic reachThe number of people who saw any of your posts without paid promotion
Page post paid reachThe number of people who saw any of your posts through paid promotion such as an ad
Page post viral reachThe number of people who saw any of your posts because someone engaged with your Pages (liked or followed your Pages, engaged with a post, shared a photo from your Pages, or checked into your places)
Page post viral impressionsThe number of times any of your posts appeared on someone's screen because a person engaged with your Pages or posts (liked or followed your Pages, engaged with a post, shared a photo from your Pages, or checked into your places)
Page storiesThe number of stories created about your Pages
Page viewsThe number of times your Pages' profiles were viewed by people logged in and logged out of Facebook
Page logged-in viewsThe number of times your Pages' profiles were viewed by people logged in to Facebook
Page logged-in views (unique)The number of unique users logged in to Facebook who have viewed your Pages
Page logged-out viewsThe number of times your Pages' profiles were viewed by people not logged in to Facebook
Page photo viewsThe number of times people clicked to view a photo on your Pages. Does not include clicks that generated stories
Page photo views (unique)The number of unique users who clicked to view a photo on your Pages
Page question impressionsThe number of times people were shown a story about a person who answered a question on your Pages
Page question reachThe number of people who saw a story about a person who answered a question on your Pages
Page question storiesThe number of stories created about your Pages by people who answered a question on your Pages
Page total reactionsThe total number of reactions to your posts
Total reactions: AngryThe total number of "Angry" reactions to your posts and shares of your posts
Post reactions: AngryThe total number of "Angry" reactions to all of your posts
Post reactions: CareThe total number of "Care" reactions to your posts
Total reactions: HahaThe total number of "Haha" reactions to your posts and shares of your posts
Post reactions: HahaThe total number of "Haha" reactions to your posts
Total reactions: LikeThe total number of "Like" reactions to your posts and shares of your posts
Post reactions: LikeThe total number of "Like" reactions to your posts
Total reactions: LoveThe total number of "Love" reactions to your posts and shares of your posts
Post reactions: LoveThe total number of "Love" reactions to your posts
Post reactions: PrideThe total number of "Pride" reactions to your posts
Post reactions: SadThe total number of "Sad" reactions reactions to your posts
Total reactions: SorryThe total number of "Sorry" reactions to your posts and shares of your posts
Post reactions: ThankfulThe total number of "Thankful" reactions to your posts
Total reactions: WowThe total number of "Wow" reactions to your posts and shares of your posts
Post reactions: WowThe total number of "Wow" reactions to your posts
Page negative feedback - Report as spam (unique)The number of people who reported any of your posts as spam
Page negative feedback - Report as spamThe number of times one of your posts has been reported as spam
RSVPsThe number of responses to the events on your Pages
RSVPs (unique)The number of people who responded to an event hosted by your Pages
Page sharesThe number of times people shared a story about your Pages
Page shares (unique)The number of people who shared a story about your Pages
Page negative feedback - Unlike PageThe number of unlikes of your Pages
Page negative feedback - Unlike Page (unique)The number of unique users who unliked your Pages
Page user post impressionsThe number of times people saw posts published on your Pages by a Facebook user
Page user post reachThe number of people who saw stories published by a friend about your Pages' posts
Page user post storiesThe number of stories generated by a Facebook user who published a post on your Pages
Page video plays (unique)The number of unique users who clicked to play videos from your Pages
Page video viewsThe number of times your videos were played for at least three seconds, or for nearly their total length if they're shorter than three seconds
Page 30-second video viewsThe number of times your videos were viewed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds
Page auto-played 30-second video viewsThe number of times your videos automatically played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds
Page clicked to play 30-second video viewsThe number of times your videos were viewed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, after people clicked to play them
Page organic 30-second video viewsThe number of times your videos were viewed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, without paid promotion
Page paid 30-second video viewsThe number of times your videos were viewed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, through paid promotion such as an ad
Page 30-second repeat video viewsThe number of times your videos were replayed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds
Page 30-second video views (unique)The number of unique users who viewed your videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds
Page auto-played video viewsThe number of times your videos automatically played for at least three seconds, or for nearly their total length if they're shorter than three seconds
Page clicked to play video viewsThe number of times your videos were viewed for at least three seconds, or for nearly their total length if they're shorter than three seconds, after people clicked play
Page organic video viewsThe number of times your videos were viewed for at least three seconds, or for nearly their total length if they're shorter than three seconds, without paid promotion
Page paid video viewsThe number of times your videos were viewed for at least three seconds, or for nearly their total length if they're shorter than three seconds, through paid promotion such as an ad
Page repeat video viewsThe number of times your videos were replayed for at least three seconds, or for nearly their total length if they're shorter than three seconds
Page video views (unique)The number of unique users who viewed your videos for at least three seconds, or for nearly their total length if they're shorter than three seconds

Facebook post metrics

Learn more about the difference between post-level and Page-level metrics

Facebook post metrics
Metric nameDescription
Post negative feedback - Close buttonThe number of clicks on the close button
Post negative feedback - Close button (unique)The number of people who clicked the close button on a post
Post commentsThe number of comments on your posts (including IGTV posts)
Post comments (unique)The number of people who commented on your posts (including IGTV posts)
Post engagement rateThe number of likes, shares, and comments on your posts (including IGTV posts) out of the number of people who saw your posts, represented as a percentage value
Post negative feedback - Hide all postsThe number of times people selected to hide all posts from your Pages
Post negative feedback - Hide all posts (unique)The number of people who selected to hide all posts from your Pages
Post negative feedback - Hide postThe number of times people selected to hide a post from your Pages
Post negative feedback - Hide post (unique)The number of people who selected to hide a post from your Pages
Post likesThe total number of likes on your posts, including on IGTV posts
Post likes (unique)The number of people who liked your posts, including IGTV posts
Post link clicksThe number of clicks on the links from your posts that did not generate a story
Post link clicks (unique)The number of unique users who clicked on links from your posts without generating a story
Post other clicksThe number of clicks anywhere on your posts, excluding links, photos, and videos. Other clicks can include clicks on your Page name, people’s names in the comments, the like count, or the time stamp
Post other clicks (unique)The number of unique users who performed a click anywhere on your post, excluding links, photos, and videos. Other clicks can include clicks on your Page name, people’s names in the comments, the like count, or the time stamp
Post photo viewsThe total number of clicks on the photos in your posts that did not generate a story
Post photo views (unique)The number of unique users who clicked on the photos in your posts without generating a story
Post clicksThe number of clicks on your posts that did not generate a story
Post clicks (unique)The number of unique users who clicked on your posts without generating a story
Post engaged fanThe number of people who have liked your Pages and engaged with your posts
Post engaged userThe number of people who clicked anywhere in your posts
Post fan reachThe number of unique fans who saw your posts
Post impressionsThe number of times your posts appeared on someone's screen. Posts include statuses, photos, links, videos, IGTV, and more
Post fan impressionsThe number of impressions for your Pages' posts by people who have liked your Pages
Post paid fan impressionsThe number of impressions for your Pages' posts by people who like your Pages in an ad or sponsored story
Post paid reach by fansThe number of fans of your Pages who saw your posts through paid promotion such as an ad
Post reach by fansThe number of fans of your Pages who saw your posts
Post organic impressionsThe number of times your posts appeared on someone's screen without paid promotion
Post organic reachThe number of unique Facebook users who saw your posts without paid promotion
Post paid impressionsThe number of times your posts appeared on someone's screen through paid promotion such as an ad
Post paid reachThe number of people who saw your posts through paid promotion such as an ad
Post reachThe number of people who saw your posts (including your IGTV posts)
Post viral impressionsThe number of times your posts appeared on someone's screen because a person interacted (liked, shared, or commented) with your posts
Post viral reachThe number of people who saw your posts because a person interacted (liked, shared, or commented) with your posts
Post negative feedbackThe number of times your posts received negative feedback (e.g. hide, report, unlike)
Post negative feedback (unique)The number of unique users who gave your posts negative feedback (e.g. hide, report, unlike)
Post storiesThe number of stories generated about your posts as a result of people interacting (liking, sharing, commenting) with your posts
Post people talking about thisThe number of people who generated a story about your posts
Post reactions: TotalThe total number of reactions to your posts
Post total reactions: AngryThe total number of "Angry" reactions to your posts and shares of your posts
Post reactions: AngryThe total number of "Angry" reactions to your posts
Post reactions: CareThe total number of "Care" reactions to your posts
Post total reactions: HahaThe total number of "Haha" reactions to your posts and shares of your posts
Post reactions: HahaThe total number of "Haha" reactions to your posts
Post total reactions: LikeThe total number of "Like" reactions to your posts and shares of your posts
Post reactions: LikeThe total number of "Like" reactions to your posts
Post total reactions: LoveThe total number of "Love" reactions to your posts and shares of your posts
Post reactions: LoveThe total number of "Love" reactions to your posts
Post reactions: PrideThe total number of "Pride" reactions to your posts
Post reactions: SadThe total number of "Sad" reactions to your posts
Post total reactions: SorryThe total number of "Sorry" reactions to your posts and shares of your posts
Post reactions: ThankfulThe total number of "Thankful" reactions to your posts
Post total reactions: WowThe total number of "Wow" reactions to your posts and shares of your posts
Post reactions: WowThe total number of "Wow" reactions to your posts
Post negative feedback - Report as spam (unique)The number of people who reported one of your posts as spam
Post negative feedback - Report as spamThe number of times one of your posts was reported as spam
Post sharesThe number of shares of your posts
Post shares (unique)The number of people who shared your posts
Post typeThe type of posts published to your Pages
Post negative feedback - Unlike PageThe number of times your Pages were unliked from a post
Post negative feedback- Unlike Page (unique)The number of unique users who unliked your Pages from one of your posts
Post average minutes viewedThe average time people spent viewing your videos. Returns 0 for reshared videos
Post organic video views to 95%The number of times the videos in your posts were viewed for at least 95% of their length without paid promotion
Post organic video views to 95% (unique)The number of unique users who viewed the videos in your posts to at least 95% of their length without paid promotion. Returns 0 for reshared videos
Post paid video views to 95%The number of times the videos in your posts were viewed for least 95% of their length through paid promotion such as an ad
Post paid video views to 95% (unique)The number of unique users who viewed the videos in your posts to at least 95% of their length through paid promotion such as an ad. Returns 0 for reshared videos
Post video lengthThe length of the videos in your posts
Post video playsThe number of times your videos were played
Post video plays (unique)The number of unique users who clicked to play the videos in your posts
Post clicked to play video viewsThe total number of times your videos were viewed for more than three seconds, after people clicked to play them
Post organic video viewsThe number of times the videos in your posts were viewed for more than three seconds without paid promotion
Post organic video views (unique)The total number of unique users who viewed the videos in your posts for more than three seconds without paid promotion
Post paid video viewsThe total number of times the videos in your posts were viewed for more than three seconds through paid promotion such as an ad
Post paid video views (unique)The total number of unique users who viewed the videos in your posts for more than three seconds through paid promotion such as an ad

 

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