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  Article updated: December 05, 2022

Facebook metrics in Impact

Facebook metrics help you figure out how you're doing on Facebook. This article goes over the Facebook metrics available in Impact. Use CTRL+F (CMD +F on Mac) to search content in this article.

Facebook imposes the following restrictions on retrieving metrics:

  • Most Facebook metrics come from Facebook Insights, which are only updated once a day.
  • Facebook Pages require at least 30 likes before Facebook can return any analytics for them.

Facebook Page metrics

Learn more about the difference between post-level and Page-level metrics

Facebook metrics in Impact
Metric nameDescription
Page answersThe number of answers to your questions
Page answers (unique)The number of people who answered your questions
Page check-in impressionsThe number of times any content from or about your Page check-ins was displayed on a person’s screen
Page check-in reachThe number of people who saw check-ins to your Pages
Page check-in storiesThe number of stories generated about check-ins to your Pages
Page couponsThe number of times people claimed your offers
Page coupons (unique)The number of people who claimed your offers
Page commentsThe number of comments on your posts
Page comments (unique)The number of people who commented on your posts
Page coupon impressionsThe number of times your offer claims were displayed on a person’s screen
Page coupon reachThe number of people who saw your offer claims
Page coupon storiesThe number of stories generated about your offer claims
Page event impressionsThe number of times your events were displayed on a person's screen
Page event reachThe number of people who saw your events
Page event storiesThe number of stories generated about your events
Page fan impressionsThe number of times likes of your Pages were displayed on a person's screen
Page fan storiesThe number of stories generated about people liking your Pages
Page fan reachThe number of times fans saw your posts
Page negative feedback: Hide all postsThe number of times people selected to hide all your posts
Page negative feedback: Hide all posts (unique)The number of people who selected to hide all your posts
Page negative feedback: Hide postThe number of times people selected to hide one of your posts
Page negative feedback: Hide post (unique)The number of people who selected to hide one of your posts
Page engagementsThe number of interactions (likes, comments, shares, and stories) your posts received.
Page likesThe number of likes your Pages received
Page likes (unique)The number of people who liked your posts
Page link clicksThe number of clicks on links in your posts
Page link clicks (unique)The number of people who clicked on links in your posts
Page mention impressionsThe number of times mentions of your Pages were displayed on a person's screen
Page mention reachThe number of people who saw mentions of your Pages
Page mention storiesThe number of stories generated about people mentioning your Pages
Page postsThe number of posts on your Pages
Page other clicks (unique)The number of people who clicked something on your posts other than links, photos, or videos. These can include clicks on your Page name, people’s names in the comments, the like count, or the time stamp
Page other impressionsThe number of times any content other than posts, stories, or ads from or about your Pages was displayed on a person's screen
Page other storiesThe number of other story types generated about your Pages
Page other reachThe number of people who saw other story types generated about your Pages
Page check-insThe number of times people checked in to your Pages
Page mobile check-insThe number of times people checked in to your Pages from a mobile device
Page mobile check-ins (unique)The number of people who checked in to your Pages from a mobile device
Page check-ins (unique)The number of people who checked in to your Pages
Page clicksThe number of times people clicked on any of your content
Page clicks (unique)The number of people who clicked on any of your content
Page engaged usersThe number of people who engaged with your Page. Engagement includes any click.
Page new likesThe number of new likes of your Pages
Page new likes (unique)The number of new people who liked your Pages
Page paid new likes (unique)The number of new people who liked your Pages, with paid promotion
Page organic new likes (unique)The number of new people who liked your Pages, without paid promotion
Page unlikesThe number of unlikes of your Pages
Page unlikes (unique)The number of people who unliked your Pages
Page fansThe number of people who liked your Pages
Page impressionsThe number of times any content from or about your Pages was displayed on a person’s screen. Content can include posts, ads, stories, and more
Page organic impressionsThe number of times any post or story content from or about your Pages was displayed on a person’s screen, without paid promotion
Page paid impressionsThe number of times any post or story content from or about your Pages were displayed on a person's screen, with paid promotion
Page impressions (unique)The number of people who saw any content from or about your Pages. Content can include posts, ads, stories, check-ins, and more
Page organic impressions (unique)The number of people who saw any content from or about your Pages, without paid promotion. Content can include posts, stories, check-ins, and more
Page paid impressions (unique)The number of people who saw any content from or about your Pages, with paid promotion. Content can include posts, stories, check-ins and more.
Page viral impressions (unique)The number of people who saw any content from or about your Pages because someone interacted with it (liked or followed your Pages, engaged with a post, shared a photo of your Pages, or checked into your Pages)
Page viral impressionsThe number of times any content from or about your Pages was displayed on a person's screen because someone interacted with it (liked or followed your Pages, engaged with a post, shared a photo from your Pages, or checked into your Pages)
Page negative feedbackThe number of times people took a negative action on your posts (for example, unliked your posts, hid your posts, or reported your posts as spam)
Page negative feedback (unique)The number of people who took a negative action on your posts (for example, unliked your posts, hid your posts, or reported your posts as spam)
Page post impressionsThe number of times your Pages’ posts were displayed on a person's screen. Posts can include statuses, photos, links, videos, and more
Page post reachThe number of people who saw your Pages’ posts
Page post organic impressionsThe number of times your Pages’ posts were displayed on a person's screen, without paid promotion
Page post paid impressionsThe number of times your Pages’ posts were displayed on a person's screen, with paid promotion
Page post impressions  (unique)The number of people who saw your Pages’ posts (statuses, photos, links, videos, and more)
Page post organic impressions  (unique)The number of people who saw your Pages’ posts, without paid promotion
Page post paid impressions  (unique)The number of people who saw your Pages’ posts, with paid promotion
Page post viral impressions  (unique)The number of people who saw your Pages’ posts because someone liked or followed your Page, engaged with a post, shared a photo from your Page, or checked into your Page
Page post viral impressionsThe number of times your Pages’ posts were displayed on a person's screen because someone liked or followed your Page, engaged with a post, shared a photo from your Page, or checked into your Page
Page storiesThe number of stories about your Pages
Page viewsThe number of times your Pages were viewed by people logged in and logged out of Facebook
Page logged-in viewsThe number of times your Pages were viewed by people logged in to Facebook
Page logged-in views (unique)The number of people logged in to Facebook who have viewed your Pages
Page logged-out viewsThe number of times your Pages were viewed by people not logged in to Facebook
Page photo viewsThe number of times people clicked to view your photos
Page photo views (unique)The number of people who clicked to view your photos
Page question impressionsThe number of times people saw answers to your questions
Page question reachThe number of people who saw answers to your questions
Page question storiesThe number of stories generated about answers to your questions
Page reactions  (unique)The number of people who reacted to your Pages
Page reactions: AngryThe number of "Angry" reactions
Page reactions: Angry (unique)The number of people who reacted with "Angry"
Page reactions: Care (unique)The number of people who reacted with "Care"
Page reactions: HahaThe number of "Haha" reactions
Page reactions: Haha (unique)The number of people who reacted with "Haha"
Page reactions: LikeThe number of "Like" reactions
Page reactions: Like (unique)The number of people who reacted with "Like"
Page reactions: LoveThe number of "Love" reactions
Page reactions: Love (unique)The number of people who reacted with "Love"
Page reactions: Pride (unique)The number of people who reacted with "Pride"
Page reactions: Sad (unique)The number of people who reacted with "Sad"
Page reactions: SorryThe number of "Sorry" reactions
Page reactions: Thankful (unique)The number of people who reacted with "Thankful"
Page reactions: WowThe number of "Wow" reactions
Page reactions: Wow (unique)The number of people who reacted with "Wow"
Page report posts as spam (unique)The number of people who reported any of your posts as spam
Page report posts as spamThe number of times your posts were reported as spam
RSVPsThe number of responses to the events on your Pages
RSVPs (unique)The number of people who responded to the events on your Pages
Page sharesThe number of times people shared your posts
Page shares (unique)The number of people who shared your posts
Page negative feedback: Unlike PageThe number of times people unliked or hid your Pages
Page negative feedback: Unlike Page (unique)The number of people who unliked or hid your Pages
Page user post impressionsThe number of times people saw Facebook users’ posts on your Pages
Page user post reachThe number of people who saw Facebook users’ posts on your Pages
Page user post storiesThe number of stories generated from Facebook users’ posts on your Pages
Page video plays (unique)The number of people who played your videos
Page video viewsThe number of times your videos were viewed for at least three seconds, or for nearly their total length if they're shorter than three seconds
Page 30-second video viewsThe number of times your videos were viewed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds
Page auto-played 30-second video viewsThe number of times your videos automatically played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds
Page clicked to play 30-second video viewsThe number of times people clicked to play your videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds
Page organic 30-second video viewsThe number of times your videos were viewed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, without paid promotion
Page paid 30-second video viewsThe number of times your videos were viewed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, with paid promotion
Page 30-second repeat video viewsThe number of times your videos were replayed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds
Page 30-second video views (unique)The number of people who viewed your videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds
Page auto-played video viewsThe number of times your videos automatically played for at least three seconds, or for nearly their total length if they're shorter than three seconds
Page clicked to play video viewsThe number of times people clicked to play your videos or at least three seconds, or for nearly their total length if they're shorter than three seconds
Page organic video viewsThe number of times your videos were viewed for at least three seconds, or for nearly their total length if they're shorter than three seconds, without paid promotion
Page paid video viewsThe number of times your videos were viewed for at least three seconds, or for nearly their total length if they're shorter than three seconds, with paid promotion
Page repeat video viewsThe number of times your videos were replayed for at least three seconds, or for nearly their total length if they're shorter than three seconds
Page video views (unique)The number of people who viewed your videos for at least three seconds, or for nearly their total length if they're shorter than three seconds

Facebook post metrics

Learn more about the difference between post-level and Page-level metrics

Metric nameDescription
Post negative feedback: Close buttonThe number of times people clicked the close button on posts you published during the time frame
Post negative feedback: Close button (unique)The number of people who clicked the close button on posts you published during the time frame
Post commentsThe number of comments on posts you published published during the time frame
Post comments (unique)The number of people who commented on posts you published during the time frame
Post engagement rateThe number of people who liked, commented, shared, or clicked on any content in posts you published during the time frame, as a percentage of the number of people who saw them
Post negative feedback: Hide all postsThe number of times people selected to hide all posts on your Pages
Post negative feedback: Hide all posts (unique)The number of people who selected to hide all posts on your Pages
Post negative feedback: Hide postThe number of times people selected to a hide a post on your Pages
Post negative feedback: Hide post (unique)The number of people who selected to hide a post on your Pages
Post likesThe number of likes of posts you published during the time frame
Post likes (unique)The number of people who liked posts you published during the time frame
Post link clicksThe number of clicks on links in posts you published during the time frame
Post link clicks (unique)The number of people who clicked on links in posts you published during the time frame
Post other clicksThe number of clicks on something other than links, photos, or videos in posts you published during the time frame. These can include clicks on your Page name, people’s names in the comments, the like count, or the time stamp
Post other clicks (unique)The number of people who clicked on something other than links, photos, or videos in posts you published during the time frame. These can include clicks on your Page name, people’s names in the comments, the like count, or the time stamp
Post photo viewsThe number of times people clicked to view photos you published during the time frame
Post photo views (unique)The number of people who clicked to view photos you published during the time frame
Post clicksThe number of times people clicked on any content you published during the time frame
Post clicks (unique)The number of people who clicked on any content you published during the time frame
Post engaged fanThe number of fans that engaged with posts you published during the time frame
Post engaged userThe number of people who clicked anywhere in posts you published during the time frame
Post fan reachThe number of times fans saw posts you published during the time frame
Post impressionsThe number of times content you published during the time frame was displayed on a person's screen. Content includes statuses, photos, links, videos, and more
Post fan impressionsThe number of times fans saw content you published during the time frame. Content includes statuses, photos, links, videos, and more
Post paid fan impressionsThe number of times fans saw content you published during the time frame, with paid promotion. Content includes statuses, photos, links, videos, and more
Post paid fan impressions (unique)The number of fans who saw content you published during the time frame, with paid promotion. Content includes statuses, photos, links, videos, and more
Post fan impressions  (unique)The number of fans who saw content you published during the time frame. Content includes statuses, photos, links, videos, and more
Post organic impressionsThe number of times content you published during the time frame was displayed on a person's screen, without paid promotion
Post organic impressions  (unique)The number of people who saw content you published during the time frame, without paid promotion
Post paid impressionsThe number of times content you published during the time frame was displayed on a person's screen, with paid promotion
Post paid impressions  (unique)The number of people who saw content you published during the time frame, with paid promotion
Post impressions  (unique)The number of people who saw content you published during the time frame
Post viral impressionsThe number of times content you published during the time frame was displayed on a person's screen because someone liked or followed your Page, engaged with a post, shared a photo from your Page, or checked into your Page
Post viral impressions  (unique)The number of people who saw content you published during the time frame because someone liked or followed your Page, engaged with a post, shared a photo from your Page, or checked into your Page
Post negative feedbackThe number of times people took a negative action on posts you published during the time frame (for example, unliked your posts, hid your posts, or reported your posts as spam)
Post negative feedback (unique)The number of people who took a negative action on posts you published during the time frame (for example, unliked your posts, hid your posts, or reported your posts as spam)
Post storiesThe number of stories generated about posts you published on your Pages during the time frame
Post people talking about thisThe number of people who created a story about posts you published during the time frame
Post reactionsThe number of reactions to posts you published during the time frame
Post reactions: AngryThe number of "Angry" reactions to posts you published during the time frame
Post reactions: Angry  (unique)The number of people who reacted with "Angry" to posts you published during the time frame
Post reactions: Care (unique)The number of people who reacted with "Care" to posts you published during the time frame
Post reactions: HahaThe number of "Haha" reactions to posts you published during the time frame
Post reactions: Haha (unique)The number people who reacted with "Haha" to posts you published during the time frame
Post reactions: LikeThe number of "Like" reactions to posts you published during the time frame
Post reactions: Like (unique)The number of people who reacted with "Like" to posts you published during the time frame
Post reactions: LoveThe number of "Love" reactions to posts you published during the time frame
Post reactions: Love (unique)The number of people who reacted with "Love" to posts you published during the time frame
Post reactions: Pride (unique)The number of people who reacted with "Pride" to posts you published during the time frame
Post reactions: Sad (unique)The number of people who reacted with "Sad" to posts you published during the time frame
Post reactions: SorryThe number of "Sorry" reactions to posts you published during the time frame
Post reactions: Thankful (unique)The number of people who reacted with "Thankful" to posts you published during the time frame
Post reactions: WowThe number of "Wow" reactions to posts you published during the time frame
Post reactions: Wow (unique)The number of people who reacted with "Wow" to posts you published during the time frame
Post negative feedback: Report as spam (unique)The number of people who reported any of posts you published during the time frame as spam
Post negative feedback - Report as spamThe number of times posts you published during the time frame were reported as spam
Post sharesThe number of times people shared posts you published during the time frame
Post shares (unique)The number of people who shared posts you published during the time frame
Post typeThe type of posts published to your Pages
Post negative feedback: Unlike PageThe number of times people unliked or hid your Pages during the time frame
Post negative feedback: Unlike Page (unique)The number of people who unliked or hid your Pages during the time frame
Post average video viewsThe average time people spent watching videos you published during the time frame. Returns 0 for reshared videos
Post organic video views to 95%The number of times videos you published during the time frame were viewed to at least 95% of their length, without paid promotion
Post organic video views to 95% (unique)The number of people who viewed videos you published during the time frame to at least 95% of their length, without paid promotion. Returns 0 for reshared videos
Post paid video views to 95%The number of times videos you published during the time frame were viewed to at least 95% of their length, with paid promotion
Post paid video views to 95% (unique)The number of people who viewed videos you published during the time frame to at least 95% of their length, with paid promotion. Returns 0 for reshared videos
Post video lengthThe length, in milliseconds, of your video posts
Post video playsThe number of times your videos were played
Post video plays (unique)The number of people who played videos you published during the time frame
Post clicked to play video viewsThe number of times people clicked to play videos published during the time frame for at least three seconds, or for nearly their total length if they're shorter than three seconds
Post organic video viewsThe number of times videos you published during the time frame were viewed for at least three seconds, or for nearly their total length if they're shorter than three seconds, without paid promotion
Post organic video views (unique)The number of people who viewed videos you published during the time frame for more than three seconds, without paid promotion
Post paid video viewsThe number of times videos you published during the time frame were viewed for at least three seconds, or for nearly their total length if they're shorter than three seconds, with paid promotion
Post paid video views (unique)The number of people who viewed videos you published during the time frame for more than three seconds, with paid promotion

 

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