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  Article updated: April 29, 2022

Facebook metrics in Impact

Facebook metrics help you figure out how you're doing on Facebook. This article goes over the Facebook metrics available in Impact. Use CTRL+F (CMD +F on Mac) to search content in this article.

Facebook imposes the following restrictions on retrieving metrics:

  • Most Facebook metrics come from Facebook Insights, which are only updated once a day.
  • Facebook Pages require at least 30 likes before Facebook can return any analytics for them.

Facebook Page metrics

Learn more about Page-level and post-level metrics.

Facebook Page metrics in Impact
Metric name in FacebookMetric name in ImpactDefinition
Negative Feedback - hide all clicksHide All Clicks - Page Negative FeedbackThe number of times people selected to hide all posts from this Page
Negative Feedback - hide all clicks (Unique Users)Hide All Clicks - Page Negative Feedback (Unique)The number of people who selected to hide all posts from this Page
Negative Feedback - hide clicksHide Clicks - Page Negative FeedbackThe number of times people selected to hide this story
Negative Feedback - hide clicks (Unique Users)Hide Clicks - Page Negative Feedback (Unique)The number of people who selected to hide this story
Negative Feedback - report spam clicksReport Spam Clicks - Page Negative FeedbackThe number of times an object has been reported as spam
Negative Feedback - report spam clicks (Unique Users)Report Spam Clicks - Page Negative Feedback UniqueThe number of people who reported an object as spam
Negative Feedback - unlike page clicksUnlike Page Clicks - Page Negative FeedbackThe number of people who unliked your Page
Negative Feedback - unlike page clicks (Unique Users)Unlike Page Clicks - Page Negative Feedback (Unique)The number of times your Page was unliked
Negative Feedback From UsersPage Negative FeedbackThe number of times your Page received negative feedback from users (e.g., unliked your page, hid or reported a post as spam)
Negative Feedback (Unique Users)Page Negative Feedback (Unique)The number of people who have given negative feedback to your Page (e.g., unliked your page, hid or reported a post as spam)
Positive Feedback - likeLikesThe number of times a story was liked
Positive Feedback - like (Unique Users)Likes (Unique)The number of unique people who liked your post
Page Engaged UsersPage Engaged UsersThe total number of people who clicked, liked, shared or commented on any content from your pages (daily values)
New LikesPage Fan AddsThe number of new people who have liked your Page
New LikesPage Fan Adds (Unique)The number of new people who have liked your Page in the selected time frame
-Page Fan Adds (Unique) PaidThe number of new people who have liked your Page as a result of paid promotion
-Page Fan Adds (Unique) UnpaidThe number of new people who have liked your Page without paid promotion
UnlikesPage Fan RemovesThe number of times your Page was unliked
UnlikesPage Fan Removes (Unique)The number of people who have unliked your Page in the selected timeframe
-Reactions: AngerThe total number of "angry" reactions for all of your posts
 Post reactions: care

The total number of "care" reactions for all of your posts
(This metric is only available in the Impact sections of Hootsuite Analytics)

-Reactions: HahaThe total number of "love" reactions for all of your posts
-Reactions: LikeThe total number of "like" reactions for all of your posts
-Reactions: LoveThe total number of "love" reactions for all of your posts
 Post reactions: prideThe total number of "pride" reactions for all of your posts
(This metric is only available in the Impact sections of Hootsuite Analytics)
-Post reactions: sadThe total number of "sad" reactions for all of your posts
(This metric is only available in the Impact sections of Hootsuite Analytics)
 Post reactions: thankfulThe total number of "thankful" reactions for all of your posts
(This metric is only available in the Impact sections of Hootsuite Analytics)
 Post reactions: totalThe total number of reactions for all of your posts
-Reactions: WowThe total number of "wow" reactions for all of your posts
 Total reactionsThe total number of reactions on a Page, including shares
 Total reactions: angryThe total number of "angry" reactions for all of your posts. Includes "angry" reactions from shares
 Total reactions: loveThe total number of "love" reactions for all of your posts. Includes "love" reactions from shares
 Total reactions: loveThe total number of "love" reactions for all of your posts. Includes "love" reactions from shares
 Total reactions: wowThe total number of "wow" reactions for all of your posts. Includes "wow" reactions from shares
 Total reactions: sorryThe total number of "sorry" reactions for all of your posts. Includes "sorry" reactions from shares
-Checkin ImpressionsThe number of people who were shown Page checkins published by a friend about your Page
Talking About This by Story Type - checkinCheckin ReachThe number of people who saw Page checkins published by a friend about your Page
Page Stories by Story Type - checkinCheckin StoriesThe number of times people were shown Page checkins published by a friend about your Page
-Coupon ImpressionsThe number of people who were shown coupon or offer claims stories published by a friend about your Page
Talking About This by Story Type - couponCoupon ReachThe number of people who saw coupon or offer claims stories published by a friend about your Page
Page Stories by Story Type - couponCoupon StoriesThe total number of offer claims stories published about your Page
-Event ImpressionsThe number of people who were shown RSVP stories published by a friend about your Page's events
Talking About This by Story Type - eventEvent ReachThe number of people who saw RSVP stories published by a friend about your Page's events
Page Stories by Story Type - eventEvent StoriesThe total number of RSVP stories published about your Page's events
-Fan ImpressionsThe number of people who were shown stories about a friend liking your Page
Talking About This by Story Type - fanFan ReachThe number of people who saw stories about a friend liking your Page
Page Stories by Story Type - fanFan Page StoriesThe total number of stories about a friend liking your Page
-Other ImpressionsThe number of people who were shown other stories published by a friend about your Page
Talking About This by Story Type - otherOther ReachThe number of people who saw other stories published by a friend about your Page
Page Stories by Story Type - otherOther Page StoriesThe total number of stories by other types published by a friend about your Page
Total ImpressionsPage ImpressionsThe total number of times any content from your Page or about your Page was displayed on fans and non-fans' screens. Content can include posts, check-ins, ads, stories from friends who interacted with your Page, and more
Organic ImpressionsPage Impressions (Organic)The number of times any unpaid content from your Page or about your Page was displayed on fans and non-fans' screens. Content can include posts, check-ins, ads, stories from friends who interacted with your Page, and more
Paid ImpressionsPage Impressions (Paid)The number of times any paid content such as sponsored stories or ads pointing to your Page was displayed on fans and non-fan's screens
Total ReachPage Impressions (Unique)The total number of people who saw any activity from your Page or about your Page such as your posts, posts to your Page, ads, mentions, and check-ins
Organic ReachPage Impressions (Unique) OrganicThe number of people who saw any unpaid content from your Page or about your Page
Paid ReachPage Impressions (Unique) PaidThe number of people who saw a paid post from your Page, such as an ad or a sponsored story
Viral ReachPage Impressions (Unique) ViralThe number of people who saw any content from your Page or about your Page because their friend engaged with your Page (liked or followed your Page, engaged with a post, shared a photo of your Page, or checked into your Page)
Viral ImpressionsPage Impressions (Viral)The number of people who had any content from your Page or about your Page enter their screen because their friend engaged with your Page (liked or followed your Page, engaged with a post, shared a photo of your Page, or checked into your Page)
-Page Post Impressions (Stories)The number of people who saw any stories published by a friend about your Page
Total Impressions of your postsPage Posts ImpressionsThe total number of times that your Page's posts were displayed on fans and non-fans' screens
Organic Impressions of your postsPage Posts Impressions (Organic)The number of times that your Page's unpaid posts were displayed on fans and non-fans' screens
Paid Impressions of your postsPage Posts Impressions (Paid)The number of times that your Page's sponsored posts and ads were displayed on fans and non-fans' screens
Reach of Page PostsPage Posts Impressions (Unique)The number of people who saw any of your Page posts
Organic Reach of Page PostsPage Posts Impressions (Unique) OrganicThe number of people who saw any of your Page unpaid posts
Paid Reach of Page PostsPage Posts Impressions (Unique) PaidThe number of people who saw any of your Page's sponsored stories and ads
Viral Reach of Page PostsPage Posts Impressions (Unique) ViralThe number of people who saw any of your Page's posts because their friend engaged with your Page (liked or followed your Page, engaged with a post, shared a photo of your Page, or checked into your Page)
Viral Impressions of your postsPage Posts Impressions (Viral)The number of people who had any of your Page's posts enter their screen because their friend engaged with your Page (liked or followed your Page, engaged with a post, shared a photo of your Page, or checked into your Page)
-Page StoriesThe number of stories created about your Page. Stories can include likes, mentions, or tags of your Page, or reactions to your Page's post, or more
Page Stories by Story Type - questionQuestion StoriesThe number of stories created about your Page because a friend answered a question you've asked
Talking About This by Story Type - user postUser Post ReachThe number of people who saw stories published by a friend about your Page's posts
Page Stories by Story Type - user postUser Post StoriesThe number of stories generated by a friend who published a post to your Page
Positive Feedback - answerAnswerThe number of answers to questions published on your Page
Positive Feedback - answer (Unique Users)Answer (Unique)The number of unique users who answered a question published on your Page
-Other Clicks (Unique)The number of people who performed clicks on your Page's posts other than link clicks, photo views, or video plays. Other clicks can include clicks on your Page name, people’s names in the comments, the like count, or the time stamp.
Page ConsumptionsPage ConsumptionThe number of times people clicked on any of your Page's content. Does not include clicks that generated stories
Total ConsumersPage Consumption (Unique)The number of unique users who clicked on any of your content. Clicks include link clicks, photo clicks, video plays, and other clicks
-Page ViewsThe number of times your Page's profile has been viewed by logged in and logged out people
Logged-in Page ViewsPage Views LoginThe number of times your Page's profile has been viewed people who logged in to Facebook
Logged-in Page Views (Unique Users)Page Views Login (Unique)The number of people logged in to Facebook who have viewed your Page
-Page Views LogoutThe number of times your Page's profile has been viewed by people not logged in to Facebook
Page consumptions by type - photo viewPhoto ViewsThe number of times people clicked to view any of the photos on your Page. Does not include clicks that generated stories
-Photo Views (Unique)The number of unique users who clicked to view any of the photos on your Page
Positive Feedback - otherRSVPThe number of responses to an event
Positive Feedback - other (Unique Users)RSVP (Unique)The number of unique users who responded to an event
-Video Play (Unique)The number of unique people who clicked to play a video on your Page
Total Video ViewsVideo ViewsThe number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds
Organic ViewsVideo Views (Organic)The number of times your Page's unpaid videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds
Promoted ViewsVideo Views (Paid)The number of times your Page's promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds
Auto-Played ViewsVideo Views (Autoplayed)The number of times your Page's videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds
Clicked ViewsVideo Views (Click to Play)The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play
Video RepeatsVideo Views (Repeat Views)The number of times your Page's videos were replayed for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds
Unique Video ViewsVideo Views (Unique)The number of unique users who viewed your Page's videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds
30-Second ViewsVideo Views - 30 secsThe number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds
Organic 30-Second ViewsVideo Views - 30 secs (Organic)The number of times your Page's unpaid videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds
Paid 30-Second ViewsVideo Views - 30 secs (Paid)The number of times your Page's promoted videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds
Auto-Played 30-Second ViewsVideo Views - 30 secs (Autoplayed)The number of times your videos automatically played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds
Clicked 30-Second ViewsVideo Views - 30 secs (Click to Play)The number of times your videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, after people clicked play
30-Second RepeatsVideo Views - 30 secs (Repeat Views)The number of times your Page's videos were replayed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds
Unique 30-Second ViewsVideo Views - 30 secs (Unique)The number of unique users who viewed your Page's videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds
Positive Feedback - commentCommentsThe number of comments on a story about your Page
Positive Feedback - comment (Unique Users)Comments (Unique)The number of people who commented on a story about your Page
-Like, Share, Comment StoriesThe number of times people have engaged with your posts through likes, comments, shares, and more
-Mention ImpressionsThe number of times people were shown stories about a friend who mentioned your Page
Talking About This by Story Type - mentionMention ReachThe number of people who saw stories about a friend who mentioned your Page
Page Stories by Story Type - mentionMention StoriesThe number of people who saw stories about a friend who mentioned your Page
Talking About This by Story Type - page postPage Post ReachThe total number of people who saw any of your Page's posts
-Question ImpressionsThe number of times people were shown stories about a friend who answered a question on your Page
Talking About This by Story Type - questionQuestion ReachThe number of people who say stories about a friend who answered a question on your Page
Positive Feedback - otherSharesThe number of times people shared a story
Positive Feedback - other (Unique Users)Shares (Unique)The number of unique users who shared a story
-User Post ImpressionsTotal impressions of stories published by a friend by posting to your Page
Positive Feedback - claimClaimThe number of offer claims on your Page
Positive Feedback - claim (Unique Users)Claim (Unique)The number of people who claimed an offer on your Page
Page consumptions by type - link clicksLink ClicksThe number of clicks on links in your posts
-Link Clicks (Unique)The number of unique users who clicked a link in your post
Total Check-InsPage CheckinsThe number of times people checked in to your Page on Facebook
Total Check-Ins (Unique Users)Page Checkins (Unique)The number of people who checked in to your Page on Facebook
Total Check-Ins Using Mobile DevicesPage Checkins (Mobile)The number of times people checked in to your Page on Facebook using a mobile device
Total Check-Ins Using Mobile Devices (Unique Users)Page Checkins (Mobile) UniqueThe number of people who checked in to your Page on Facebook using a mobile device
-Number of PostsThe total number of posts published by the admins of your Page
Lifetime Total LikesTotal Number of FansThe total number of people who liked your Page
-TransactionsThe number of ecommerce transactions
(This metric will only populate if Google Analytics is connected to Impact)
-Ecommerce RevenueThe total sale revenue (excluding shipping and tax) from transactions
(This metric will only populate if Google Analytics is connected to Impact)
-Goal Completions AllThe number of completions on your website for all goals defined in the profile
(This metric will only populate if Google Analytics is connected to Impact)
-Goal Value AllThe total numeric value for all the goal completions on your website
(This metric will only populate if Google Analytics is connected to Impact)
-Website Page ViewsThe number of page views on your site originating from both paid and unpaid post links
(This metric will only populate if Google Analytics is connected to Impact)
-Website SessionsThe total number of sessions on your website originating from your paid and unpaid post links
(This metric will only populate if Google Analytics is connected to Impact)
-Website VisitsThe number of visits to your site originating from both paid and unpaid post links
(This metric will only populate if Google Analytics is connected to Impact)

Facebook post metrics

Learn more about Page-level and post-level metrics.

Facebook post metrics in Impact
Metric name in FacebookMetric name in ImpactDefinition
Lifetime Negative Feedback from Users - hide_all_clicksClicks To Hide All Content (Total)The number of times 'Hide all from Page' was clicked
Lifetime Negative Feedback - hide_all_clicksHide All Clicks Post Negative Feedback UniqueThe number of people who clicked 'Hide all from Page'
Lifetime Negative Feedback from Users - hide_clicksClicks To Hide Content (Total)The number of times 'Hide post' was clicked
Lifetime Negative Feedback - hide_clicksHide Clicks Post Negative Feedback UniqueThe number of people who clicked 'Hide post'
-Clicks To Hide Content % (Total)Clicks To Hide Content % = Clicks To Hide Content / Reach
-Close Button Clicks Post Negative FeedbackThe number of times the close button was clicked
-Close Button Clicks Post Negative Feedback UniqueThe number of people who clicked the close button in your post
-Report spam - page negative feedbackThe number of times an object has been reported as spam
-Report spam clicks - page negative feedback uniquehe number of people who reported an object as spam
-Unlike Page Clicks Post Negative FeedbackThe number of times your Page was unliked from a post
-Unlike Page Clicks Post Negative Feedback UniqueThe number of people who unliked your Page from a post
Lifetime Negative FeedbackPost Negative FeedbackThe number of times your post received negative feedback (e.g. hidden)
Lifetime Negative Feedback from UsersPost Negative Feedback UniqueThe number of people who gave your post negative feedback (e.g. hidden)
Lifetime Post Stories by action type - likeLikes on Post (Total)Total likes on your post
Lifetime Talking About This (Post) by action type - likeLikes (Unique)The number of unique people who liked your post
-Post Likes % (Total)Post Likes % = Post Likes / Post Reach
-Engagement Rate % (Total)Engagement Rate = ((Likes + Shares + Comments) / Reach)*100
-Engagement Rate With ClicksEngagement Rate With Clicks = (Likes + Shares + Comments + Clicks) / Reach
-User Engagement RateUser Engagement Rate = Post Engaged Users / Reach
-Post Reactions: AngryThe total number of "Angry" reactions for your post. Only available in the Impact sections of Hootsuite Analytics
 Post Reactions: CareThe total number of "Care" reactions for your post. Only available in the Impact sections of Hootsuite Analytics
-Post Reactions: HahaThe total number of "Haha" reactions for your post. Only available in the Impact sections of Hootsuite Analytics
-Post Reactions: LikeThe total number of "Like" reactions for your post. Only available in the Impact sections of Hootsuite Analytics
-Post Reactions: LoveThe total number of "Love" reactions for your post. Only available in the Impact sections of Hootsuite Analytics
 Post Reactions: PrideThe total number of "Pride" reactions for your post. Only available in the Impact sections of Hootsuite Analytics
-Post Reactions: SadThe total number of "Sad" reactions for your post. Only available in the Impact sections of Hootsuite Analytics
 Post Reactions: ThankfulThe total number of "Thankful" reactions for your post. Only available in the Impact sections of Hootsuite Analytics
 Post Reactions: TotalTotal reactions for your post. Only available in the Impact sections of Hootsuite Analytics
-Post Reactions: WowThe total number of "Wow" reactions for your post. Only available in the Impact sections of Hootsuite Analytics
-Post Reach (Organic)The number of unique people who saw your post through unpaid distribution
-Post Reach (Paid)The number of unique people who saw your post through paid distribution, such as an ad or sponsored story
Lifetime Post reach by people who like your PageFans Reached (Total)The number of unique fans who saw your post
-Fans Reached (Organic)The number of fans who saw your post through unpaid distribution
Lifetime Paid reach of a post by people who like your PageFans Reached (Paid)The number of fans who saw your post through paid distribution, such as an ad or sponsored story
-Non-Fans Reached (Total)Non-Fans Reached = Post Reach - Fans Reached
Lifetime Post organic reachPost Reach (Organic)The number of people who saw your post through unpaid distribution
Lifetime Post Paid ReachPost Reach (Paid)The number of people who saw your post through paid distribution
-Viral Impressions (Total)The total number of times your post was seen via a story published by a friend
-Viral Reach (Total)The number of unique people who saw your post via a story published by a friend
-Viral Impressions Rate (Total)Viral Impressions Rate = Viral Impressions / Post Impressions
-Post Impressions (Total)The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more
 Post Impressions (Organic)The number of times your Page's posts entered a person's screen through unpaid distribution
 Post Impressions (Paid)The number of times your Page's post entered a person's screen through paid distribution such as an ad
-Viral Reach Rate (Total)Viral Reach Rate = Viral Reach / Reach
-Reach Breakdown (Total)Reach Breakdown (Total) = Reach (Total) / Reach (Total)
Reach Breakdown (Organic) = Reach (Organic) / Reach (Total)
Reach Breakdown (Paid) = Reach (Paid) / Reach (Total)
-% Reach That Are Fans (Total)% Reach That Are Fans = Fan Reach / Reach
-Post StoriesThe number of stories generated about your post
-Post ConsumptionsThe number of times people clicked anywhere in your post without generating a story
-Post Consumptions UniqueThe number of people who clicked anywhere in your post without generating a story
Lifetime Post Consumptions by type - photo viewPhoto ViewsThe total number of times your photo was viewed, through paid and organic distribution
Lifetime Post Consumers by type - photo viewPhoto Views UniqueThe number of people who viewed a photo in your post
-Photo Views Per 1K Reached (Total)The number of photo views per 1000 people reached
-Video Views Clicked to PlayThe number of times your video was viewed after the user clicked play
-Completed Video Views (Total)The total number of times your video was viewed to at least 95% of its length
Lifetime Organic views to 95% (Total Count)Completed Video Views (Organic)The number of times your video was viewed to at least 95% of its length through organic distribution
Lifetime Paid views to 95% (Total Count)Completed Video Views (Paid)The number of times your video was viewed to at least 95% of its length through paid distribution
-Completed Video Views Unique (Total)The total number of people who viewed your video to at least 95% of its length
Lifetime Organic views to 95% (Unique Users)Completed Video Views Unique (Organic)The number of people who viewed your video to at least 95% of its length through organic distribution. Returns 0 for reshared videos
Lifetime Paid views to 95% (Unique Users)Completed Video Views Unique (Paid)The number of people who viewed your video to at least 95% of its length through paid distribution. Returns 0 for reshared videos
-Video Views (Total)The total number of times your video was viewed for at least 3 seconds
Lifetime Organic Video Views (Total Count)Video Views (Organic)The number of times your video was viewed for at least 3 seconds through organic distribution
Lifetime Paid Video Views (Total Count)Video Views (Paid)The number of times your video was viewed for at least 3 seconds through paid distribution
-Video Views Unique (Total)The total number of people who viewed your video for at least 3 seconds
Lifetime Organic Video Views (Unique Users)Video Views Unique (Organic)The number of people who viewed your video for at least 3 seconds through organic distribution
Lifetime Paid Video Views (Unique Users)Video Views Unique (Paid)The number of people who viewed your video for at least 3 seconds through paid distribution
Lifetime Average time video viewed (Total Count)Average Time Watched (Mins) (Total)The average length of time (in minutes) people spent viewing your video. Returns 0 for reshared videos
-Video PlayThe number of times your video was clicked
Lifetime Post Consumers by type - video playVideo Plays UniqueThe number of people who clicked on your video
-Video Completion Rate (Total)Video Completion Rate = Completed Video Views / Video Views
-Other ClickThe number of other clicks on your post that didn't generate a story
Lifetime Post Consumers by type - other clicksOther clicks (unique)The number of clicks on any of your Page's content that generated stories
People Talking About ThisPost StorytellersThe number of unique people who generated a story about your post
Lifetime Post Stories by action type - commentPost Comments (Total)The total number of comments on the post
Lifetime Talking About This (Post) by action type - commentComments (Unique)The number of unique people who commented on the post
-Comments Per 1K Reached (Total)The number of comments per 1000 people reached
Lifetime Post Stories by action type - shareShares On Post (Total)The number of times the post was shared
Lifetime Talking About This (Post) by action type - shareShares (Unique)The number of people who shared the post
-Shares Per 1K Reached (Total)The number of shares per 1000 people reached
Lifetime Post Consumptions by type - link clicksLink Clicks On Post (Total)The total number of link clicks in your post
Lifetime Post Consumers by type - link clicksLink Clicks (Unique)The number of people who clicked on links in your post without generating a story
-Link Click Rate (Total)Link Click Rate = Link Clicks / Post Impressions
-Ecommerce TransactionsThe total number of ecommerce transactions
(This metric will only populate if Google Analytics is connected to Impact)
-Ecommerce RevenueThe total sale revenue (excluding shipping and tax) from transactions
(This metric will only populate if Google Analytics is connected to Impact)
-Avg. E-Commerce Order ValueThe average revenue of an ecommerce transaction
(This metric will only populate if Google Analytics is connected to Impact)
-Goal CompletionsThe total number of goal completions on your website for all goals defined in the profile
(This metric will only populate if Google Analytics is connected to Impact)
-Goal ValuesThe total numeric value for all the goal completions on your website
(This metric will only populate if Google Analytics is connected to Impact)
-Website Page ViewsThe number of page views on your site originating from your post links
(This metric will only populate if Google Analytics is connected to Impact)
-Website SessionsThe total number of sessions on your site originating from your post links
(This metric will only populate if Google Analytics is connected to Impact)
-Website VisitsThe total number of visits to your website originating from your post links
(This metric will only populate if Google Analytics is connected to Impact)

  Return to the full list of metrics available in Impact

 

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