Article updated: September 20, 2022
Facebook metrics in Impact
Facebook metrics help you figure out how you're doing on Facebook. This article goes over the Facebook metrics available in Impact. Use CTRL+F (CMD +F on Mac) to search content in this article.
Facebook imposes the following restrictions on retrieving metrics:
- Most Facebook metrics come from Facebook Insights, which are only updated once a day.
- Facebook Pages require at least 30 likes before Facebook can return any analytics for them.
Facebook Page metrics
Learn more about the difference between post-level and Page-level metrics
| Metric name | Description |
|---|---|
| Page answers | The number of answers to the questions published on your Pages |
| Page answers (unique) | The number of people who answered questions published on your Pages |
| Page check-in impressions | The number of times a check-in at your Facebook places appeared on someone's screen |
| Page check-in reach | The number of people who saw a check-in at your Facebook places |
| Page check-in stories | The number of stories generated about a check-in at your Facebook places |
| Page coupons | The number of times people claimed an offer from your Pages |
| Page coupons (unique) | The number of unique users who claimed an offer from your Pages |
| Page comments | The number of comments on your posts |
| Page comments (unique) | The number of unique users who commented on your posts |
| Page coupon impressions | The number of times your coupons and offer claims appeared on someone's screen |
| Page coupon reach | The number of people who saw coupons or offer claims from your Pages |
| Page coupon stories | The number of stories generated about coupons and offer claims from your Facebook Pages |
| Page event impressions | The number of times RSVPs at your Facebook places appeared on someone's screen |
| Page event reach | The number of people who saw RSVPs at your Facebook places |
| Page event stories | The number of stories generated about RSVPs at your Facebook places |
| Page fan impressions | The number of times stories with likes of your Pages appeared on someone's screen |
| Page fan stories | The number of stories generated about people liking your Pages |
| Page fan reach | The number of people who saw stories about people liking your Facebook Pages |
| Page negative feedback - Hide all posts | The number of times people selected to hide all posts from your Pages |
| Page negative feedback - Hide all posts (unique) | The number of unique users who selected to hide all posts from your Pages |
| Page negative feedback - Hide post | The number of times people selected to hide a post from your Pages |
| Page negative feedback - Hide post (unique) | The number of unique users who selected to hide a post from your Pages |
| Page post engagements | The total number of interactions (reactions, comments, and shares) received by your posts |
| Page total reactions | The total number of reactions to your posts and shares of your posts |
| Page post likes (unique) | The number of unique users who liked your posts |
| Page link clicks | The number of clicks on links from your posts |
| Page link clicks (unique) | The number of unique users who clicked on links from your posts |
| Page mention impressions | The number of times mentions of your Pages appeared on someone's screen |
| Page mention reach | The number of people who saw mentions of your Pages |
| Page mention stories | The number of stories generated about people mentioning your Pages |
| Page posts | The number of posts published from your Pages |
| Page other clicks (unique) | The number of unique users who clicked something on your posts other than link clicks, photo views, or video plays. These clicks can include clicks on your Page name, people’s names in the comments, the like count, or the time stamp. |
| Page other impressions | The number of times other stories about your Pages appeared on someone's screen |
| Page other stories | The number of times other story types about your Pages appeared on someone's screen |
| Page other reach | The number of people who saw other story types about your Pages |
| Page total check-ins | The total number of times people checked in at your Facebook places |
| Page mobile check-ins | The number of times people checked in at your Facebook places from a mobile device |
| Page mobile check-ins (unique) | The number of unique users who checked in at your Facebook places from a mobile device |
| Page total check-ins (unique) | The total number of unique users who checked in at your Facebook places |
| Page clicks | The number of times people clicked on your posts. Clicks include link clicks, photo clicks, video plays, and other clicks |
| Page clicks (unique) | The number of unique users who clicked on any of your posts. Clicks include link clicks, photo clicks, video plays, and other clicks |
| Page engaged users | The number of people who clicked, liked, shared, and commented on any content from your Pages |
| Page new likes | The number of new likes of your Pages |
| Page new likes (unique) | The number of new unique users who liked your Pages |
| Page paid new likes (unique) | The number of new unique users who liked your Pages, attributed to a paid post |
| Page organic new likes (unique) | The number of new unique users who liked your Pages, without paid promotion |
| Page unlikes | The number of unlikes of your Pages |
| Page unlikes (unique) | The number of unique users who unliked your Pages |
| Page total number of fans | The total number of likes your Facebook Pages have at any moment |
| Page impressions | The total number of times any content from your Pages or about your Pages appeared on fans and non-fans' screens. Content can include posts, check-ins, ads, stories from friends who interacted with your Pages, and more |
| Page organic impressions | The number of times any post or content from your Pages or about your Pages appeared on someone’s screen, without paid promotion |
| Page paid impressions | The number of times any content from your Pages or about your Pages appeared on someone's screen through paid promotion such as an ad |
| Page total reach | The total number of people who saw any content from your Pages or about your Pages such as your posts, posts about your Pages, check-ins, and more |
| Page organic reach | The number of people who saw any content from your Pages or about your Pages, without paid promotion |
| Page paid reach | The number of people who saw any content from your Pages or about your Pages through paid promotion such as an ad |
| Page viral reach | The number of people who saw any content from your Pages or mentioning your Pages, such as check-ins at your places, shares of your posts, responses to your events, and more |
| Page viral impressions | The number of times any content from your Pages or about your Pages appeared on someone's screen because a person engaged with it (liked or followed your Pages, engaged with a post, shared a photo from your Pages, or checked into your places) |
| Page negative feedback | The number of times your Pages received negative feedback from users (e.g., unliked your Pages, hid or reported a post as spam) |
| Page negative feedback (unique) | The number of unique users who gave your Pages negative feedback (e.g., unliked your Pages, hid or reported a post as spam) |
| Page story impressions | The number of times stories about your Pages appeared on someone's screen |
| Page story reach | The number of people who saw posts published by a friend about your Pages by type |
| Page post impressions | The total number of times your posts appeared on someone's screen |
| Page post organic impressions | The number of times your posts appeared on someone's screen without paid promotion |
| Page post paid impressions | The number of times your posts appeared on someone's screen through paid promotion such as an ad |
| Page post reach | The number of people who saw any of your posts (statuses, photos, links, videos, and more) |
| Page post organic reach | The number of people who saw any of your posts without paid promotion |
| Page post paid reach | The number of people who saw any of your posts through paid promotion such as an ad |
| Page post viral reach | The number of people who saw any of your posts because someone engaged with your Pages (liked or followed your Pages, engaged with a post, shared a photo from your Pages, or checked into your places) |
| Page post viral impressions | The number of times any of your posts appeared on someone's screen because a person engaged with your Pages or posts (liked or followed your Pages, engaged with a post, shared a photo from your Pages, or checked into your places) |
| Page stories | The number of stories created about your Pages |
| Page views | The number of times your Pages' profiles were viewed by people logged in and logged out of Facebook |
| Page logged-in views | The number of times your Pages' profiles were viewed by people logged in to Facebook |
| Page logged-in views (unique) | The number of unique users logged in to Facebook who have viewed your Pages |
| Page logged-out views | The number of times your Pages' profiles were viewed by people not logged in to Facebook |
| Page photo views | The number of times people clicked to view a photo on your Pages. Does not include clicks that generated stories |
| Page photo views (unique) | The number of unique users who clicked to view a photo on your Pages |
| Page question impressions | The number of times people were shown a story about a person who answered a question on your Pages |
| Page question reach | The number of people who saw a story about a person who answered a question on your Pages |
| Page question stories | The number of stories created about your Pages by people who answered a question on your Pages |
| Page total reactions | The total number of reactions to your posts |
| Total reactions: Angry | The total number of "Angry" reactions to your posts and shares of your posts |
| Post reactions: Angry | The total number of "Angry" reactions to all of your posts |
| Post reactions: Care | The total number of "Care" reactions to your posts |
| Total reactions: Haha | The total number of "Haha" reactions to your posts and shares of your posts |
| Post reactions: Haha | The total number of "Haha" reactions to your posts |
| Total reactions: Like | The total number of "Like" reactions to your posts and shares of your posts |
| Post reactions: Like | The total number of "Like" reactions to your posts |
| Total reactions: Love | The total number of "Love" reactions to your posts and shares of your posts |
| Post reactions: Love | The total number of "Love" reactions to your posts |
| Post reactions: Pride | The total number of "Pride" reactions to your posts |
| Post reactions: Sad | The total number of "Sad" reactions reactions to your posts |
| Total reactions: Sorry | The total number of "Sorry" reactions to your posts and shares of your posts |
| Post reactions: Thankful | The total number of "Thankful" reactions to your posts |
| Total reactions: Wow | The total number of "Wow" reactions to your posts and shares of your posts |
| Post reactions: Wow | The total number of "Wow" reactions to your posts |
| Page negative feedback - Report as spam (unique) | The number of people who reported any of your posts as spam |
| Page negative feedback - Report as spam | The number of times one of your posts has been reported as spam |
| RSVPs | The number of responses to the events on your Pages |
| RSVPs (unique) | The number of people who responded to an event hosted by your Pages |
| Page shares | The number of times people shared a story about your Pages |
| Page shares (unique) | The number of people who shared a story about your Pages |
| Page negative feedback - Unlike Page | The number of unlikes of your Pages |
| Page negative feedback - Unlike Page (unique) | The number of unique users who unliked your Pages |
| Page user post impressions | The number of times people saw posts published on your Pages by a Facebook user |
| Page user post reach | The number of people who saw stories published by a friend about your Pages' posts |
| Page user post stories | The number of stories generated by a Facebook user who published a post on your Pages |
| Page video plays (unique) | The number of unique users who clicked to play videos from your Pages |
| Page video views | The number of times your videos were played for at least three seconds, or for nearly their total length if they're shorter than three seconds |
| Page 30-second video views | The number of times your videos were viewed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds |
| Page auto-played 30-second video views | The number of times your videos automatically played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds |
| Page clicked to play 30-second video views | The number of times your videos were viewed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, after people clicked to play them |
| Page organic 30-second video views | The number of times your videos were viewed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, without paid promotion |
| Page paid 30-second video views | The number of times your videos were viewed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, through paid promotion such as an ad |
| Page 30-second repeat video views | The number of times your videos were replayed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds |
| Page 30-second video views (unique) | The number of unique users who viewed your videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds |
| Page auto-played video views | The number of times your videos automatically played for at least three seconds, or for nearly their total length if they're shorter than three seconds |
| Page clicked to play video views | The number of times your videos were viewed for at least three seconds, or for nearly their total length if they're shorter than three seconds, after people clicked play |
| Page organic video views | The number of times your videos were viewed for at least three seconds, or for nearly their total length if they're shorter than three seconds, without paid promotion |
| Page paid video views | The number of times your videos were viewed for at least three seconds, or for nearly their total length if they're shorter than three seconds, through paid promotion such as an ad |
| Page repeat video views | The number of times your videos were replayed for at least three seconds, or for nearly their total length if they're shorter than three seconds |
| Page video views (unique) | The number of unique users who viewed your videos for at least three seconds, or for nearly their total length if they're shorter than three seconds |
Facebook post metrics
Learn more about the difference between post-level and Page-level metrics
| Metric name | Description |
|---|---|
| Post negative feedback - Close button | The number of clicks on the close button |
| Post negative feedback - Close button (unique) | The number of people who clicked the close button on a post |
| Post comments | The number of comments on your posts (including IGTV posts) |
| Post comments (unique) | The number of people who commented on your posts (including IGTV posts) |
| Post engagement rate | The number of likes, shares, and comments on your posts (including IGTV posts) out of the number of people who saw your posts, represented as a percentage value |
| Post negative feedback - Hide all posts | The number of times people selected to hide all posts from your Pages |
| Post negative feedback - Hide all posts (unique) | The number of people who selected to hide all posts from your Pages |
| Post negative feedback - Hide post | The number of times people selected to hide a post from your Pages |
| Post negative feedback - Hide post (unique) | The number of people who selected to hide a post from your Pages |
| Post likes | The total number of likes on your posts, including on IGTV posts |
| Post likes (unique) | The number of people who liked your posts, including IGTV posts |
| Post link clicks | The number of clicks on the links from your posts that did not generate a story |
| Post link clicks (unique) | The number of unique users who clicked on links from your posts without generating a story |
| Post other clicks | The number of clicks anywhere on your posts, excluding links, photos, and videos. Other clicks can include clicks on your Page name, people’s names in the comments, the like count, or the time stamp |
| Post other clicks (unique) | The number of unique users who performed a click anywhere on your post, excluding links, photos, and videos. Other clicks can include clicks on your Page name, people’s names in the comments, the like count, or the time stamp |
| Post photo views | The total number of clicks on the photos in your posts that did not generate a story |
| Post photo views (unique) | The number of unique users who clicked on the photos in your posts without generating a story |
| Post clicks | The number of clicks on your posts that did not generate a story |
| Post clicks (unique) | The number of unique users who clicked on your posts without generating a story |
| Post engaged fan | The number of people who have liked your Pages and engaged with your posts |
| Post engaged user | The number of people who clicked anywhere in your posts |
| Post fan reach | The number of unique fans who saw your posts |
| Post impressions | The number of times your posts appeared on someone's screen. Posts include statuses, photos, links, videos, IGTV, and more |
| Post fan impressions | The number of impressions for your Pages' posts by people who have liked your Pages |
| Post paid fan impressions | The number of impressions for your Pages' posts by people who like your Pages in an ad or sponsored story |
| Post paid reach by fans | The number of fans of your Pages who saw your posts through paid promotion such as an ad |
| Post reach by fans | The number of fans of your Pages who saw your posts |
| Post organic impressions | The number of times your posts appeared on someone's screen without paid promotion |
| Post organic reach | The number of unique Facebook users who saw your posts without paid promotion |
| Post paid impressions | The number of times your posts appeared on someone's screen through paid promotion such as an ad |
| Post paid reach | The number of people who saw your posts through paid promotion such as an ad |
| Post reach | The number of people who saw your posts (including your IGTV posts) |
| Post viral impressions | The number of times your posts appeared on someone's screen because a person interacted (liked, shared, or commented) with your posts |
| Post viral reach | The number of people who saw your posts because a person interacted (liked, shared, or commented) with your posts |
| Post negative feedback | The number of times your posts received negative feedback (e.g. hide, report, unlike) |
| Post negative feedback (unique) | The number of unique users who gave your posts negative feedback (e.g. hide, report, unlike) |
| Post stories | The number of stories generated about your posts as a result of people interacting (liking, sharing, commenting) with your posts |
| Post people talking about this | The number of people who generated a story about your posts |
| Post reactions: Total | The total number of reactions to your posts |
| Post total reactions: Angry | The total number of "Angry" reactions to your posts and shares of your posts |
| Post reactions: Angry | The total number of "Angry" reactions to your posts |
| Post reactions: Care | The total number of "Care" reactions to your posts |
| Post total reactions: Haha | The total number of "Haha" reactions to your posts and shares of your posts |
| Post reactions: Haha | The total number of "Haha" reactions to your posts |
| Post total reactions: Like | The total number of "Like" reactions to your posts and shares of your posts |
| Post reactions: Like | The total number of "Like" reactions to your posts |
| Post total reactions: Love | The total number of "Love" reactions to your posts and shares of your posts |
| Post reactions: Love | The total number of "Love" reactions to your posts |
| Post reactions: Pride | The total number of "Pride" reactions to your posts |
| Post reactions: Sad | The total number of "Sad" reactions to your posts |
| Post total reactions: Sorry | The total number of "Sorry" reactions to your posts and shares of your posts |
| Post reactions: Thankful | The total number of "Thankful" reactions to your posts |
| Post total reactions: Wow | The total number of "Wow" reactions to your posts and shares of your posts |
| Post reactions: Wow | The total number of "Wow" reactions to your posts |
| Post negative feedback - Report as spam (unique) | The number of people who reported one of your posts as spam |
| Post negative feedback - Report as spam | The number of times one of your posts was reported as spam |
| Post shares | The number of shares of your posts |
| Post shares (unique) | The number of people who shared your posts |
| Post type | The type of posts published to your Pages |
| Post negative feedback - Unlike Page | The number of times your Pages were unliked from a post |
| Post negative feedback- Unlike Page (unique) | The number of unique users who unliked your Pages from one of your posts |
| Post average minutes viewed | The average time people spent viewing your videos. Returns 0 for reshared videos |
| Post organic video views to 95% | The number of times the videos in your posts were viewed for at least 95% of their length without paid promotion |
| Post organic video views to 95% (unique) | The number of unique users who viewed the videos in your posts to at least 95% of their length without paid promotion. Returns 0 for reshared videos |
| Post paid video views to 95% | The number of times the videos in your posts were viewed for least 95% of their length through paid promotion such as an ad |
| Post paid video views to 95% (unique) | The number of unique users who viewed the videos in your posts to at least 95% of their length through paid promotion such as an ad. Returns 0 for reshared videos |
| Post video length | The length of the videos in your posts |
| Post video plays | The number of times your videos were played |
| Post video plays (unique) | The number of unique users who clicked to play the videos in your posts |
| Post clicked to play video views | The total number of times your videos were viewed for more than three seconds, after people clicked to play them |
| Post organic video views | The number of times the videos in your posts were viewed for more than three seconds without paid promotion |
| Post organic video views (unique) | The total number of unique users who viewed the videos in your posts for more than three seconds without paid promotion |
| Post paid video views | The total number of times the videos in your posts were viewed for more than three seconds through paid promotion such as an ad |
| Post paid video views (unique) | The total number of unique users who viewed the videos in your posts for more than three seconds through paid promotion such as an ad |
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