Article updated: December 05, 2022
Facebook metrics in Impact
Facebook metrics help you figure out how you're doing on Facebook. This article goes over the Facebook metrics available in Impact. Use CTRL+F (CMD +F on Mac) to search content in this article.
Facebook imposes the following restrictions on retrieving metrics:
- Most Facebook metrics come from Facebook Insights, which are only updated once a day.
- Facebook Pages require at least 30 likes before Facebook can return any analytics for them.
Facebook Page metrics
Learn more about the difference between post-level and Page-level metrics
| Metric name | Description |
|---|---|
| Page answers | The number of answers to your questions |
| Page answers (unique) | The number of people who answered your questions |
| Page check-in impressions | The number of times any content from or about your Page check-ins was displayed on a person’s screen |
| Page check-in reach | The number of people who saw check-ins to your Pages |
| Page check-in stories | The number of stories generated about check-ins to your Pages |
| Page coupons | The number of times people claimed your offers |
| Page coupons (unique) | The number of people who claimed your offers |
| Page comments | The number of comments on your posts |
| Page comments (unique) | The number of people who commented on your posts |
| Page coupon impressions | The number of times your offer claims were displayed on a person’s screen |
| Page coupon reach | The number of people who saw your offer claims |
| Page coupon stories | The number of stories generated about your offer claims |
| Page event impressions | The number of times your events were displayed on a person's screen |
| Page event reach | The number of people who saw your events |
| Page event stories | The number of stories generated about your events |
| Page fan impressions | The number of times likes of your Pages were displayed on a person's screen |
| Page fan stories | The number of stories generated about people liking your Pages |
| Page fan reach | The number of times fans saw your posts |
| Page negative feedback: Hide all posts | The number of times people selected to hide all your posts |
| Page negative feedback: Hide all posts (unique) | The number of people who selected to hide all your posts |
| Page negative feedback: Hide post | The number of times people selected to hide one of your posts |
| Page negative feedback: Hide post (unique) | The number of people who selected to hide one of your posts |
| Page engagements | The number of interactions (likes, comments, shares, and stories) your posts received. |
| Page likes | The number of likes your Pages received |
| Page likes (unique) | The number of people who liked your posts |
| Page link clicks | The number of clicks on links in your posts |
| Page link clicks (unique) | The number of people who clicked on links in your posts |
| Page mention impressions | The number of times mentions of your Pages were displayed on a person's screen |
| Page mention reach | The number of people who saw mentions of your Pages |
| Page mention stories | The number of stories generated about people mentioning your Pages |
| Page posts | The number of posts on your Pages |
| Page other clicks (unique) | The number of people who clicked something on your posts other than links, photos, or videos. These can include clicks on your Page name, people’s names in the comments, the like count, or the time stamp |
| Page other impressions | The number of times any content other than posts, stories, or ads from or about your Pages was displayed on a person's screen |
| Page other stories | The number of other story types generated about your Pages |
| Page other reach | The number of people who saw other story types generated about your Pages |
| Page check-ins | The number of times people checked in to your Pages |
| Page mobile check-ins | The number of times people checked in to your Pages from a mobile device |
| Page mobile check-ins (unique) | The number of people who checked in to your Pages from a mobile device |
| Page check-ins (unique) | The number of people who checked in to your Pages |
| Page clicks | The number of times people clicked on any of your content |
| Page clicks (unique) | The number of people who clicked on any of your content |
| Page engaged users | The number of people who engaged with your Page. Engagement includes any click. |
| Page new likes | The number of new likes of your Pages |
| Page new likes (unique) | The number of new people who liked your Pages |
| Page paid new likes (unique) | The number of new people who liked your Pages, with paid promotion |
| Page organic new likes (unique) | The number of new people who liked your Pages, without paid promotion |
| Page unlikes | The number of unlikes of your Pages |
| Page unlikes (unique) | The number of people who unliked your Pages |
| Page fans | The number of people who liked your Pages |
| Page impressions | The number of times any content from or about your Pages was displayed on a person’s screen. Content can include posts, ads, stories, and more |
| Page organic impressions | The number of times any post or story content from or about your Pages was displayed on a person’s screen, without paid promotion |
| Page paid impressions | The number of times any post or story content from or about your Pages were displayed on a person's screen, with paid promotion |
| Page impressions (unique) | The number of people who saw any content from or about your Pages. Content can include posts, ads, stories, check-ins, and more |
| Page organic impressions (unique) | The number of people who saw any content from or about your Pages, without paid promotion. Content can include posts, stories, check-ins, and more |
| Page paid impressions (unique) | The number of people who saw any content from or about your Pages, with paid promotion. Content can include posts, stories, check-ins and more. |
| Page viral impressions (unique) | The number of people who saw any content from or about your Pages because someone interacted with it (liked or followed your Pages, engaged with a post, shared a photo of your Pages, or checked into your Pages) |
| Page viral impressions | The number of times any content from or about your Pages was displayed on a person's screen because someone interacted with it (liked or followed your Pages, engaged with a post, shared a photo from your Pages, or checked into your Pages) |
| Page negative feedback | The number of times people took a negative action on your posts (for example, unliked your posts, hid your posts, or reported your posts as spam) |
| Page negative feedback (unique) | The number of people who took a negative action on your posts (for example, unliked your posts, hid your posts, or reported your posts as spam) |
| Page post impressions | The number of times your Pages’ posts were displayed on a person's screen. Posts can include statuses, photos, links, videos, and more |
| Page post reach | The number of people who saw your Pages’ posts |
| Page post organic impressions | The number of times your Pages’ posts were displayed on a person's screen, without paid promotion |
| Page post paid impressions | The number of times your Pages’ posts were displayed on a person's screen, with paid promotion |
| Page post impressions (unique) | The number of people who saw your Pages’ posts (statuses, photos, links, videos, and more) |
| Page post organic impressions (unique) | The number of people who saw your Pages’ posts, without paid promotion |
| Page post paid impressions (unique) | The number of people who saw your Pages’ posts, with paid promotion |
| Page post viral impressions (unique) | The number of people who saw your Pages’ posts because someone liked or followed your Page, engaged with a post, shared a photo from your Page, or checked into your Page |
| Page post viral impressions | The number of times your Pages’ posts were displayed on a person's screen because someone liked or followed your Page, engaged with a post, shared a photo from your Page, or checked into your Page |
| Page stories | The number of stories about your Pages |
| Page views | The number of times your Pages were viewed by people logged in and logged out of Facebook |
| Page logged-in views | The number of times your Pages were viewed by people logged in to Facebook |
| Page logged-in views (unique) | The number of people logged in to Facebook who have viewed your Pages |
| Page logged-out views | The number of times your Pages were viewed by people not logged in to Facebook |
| Page photo views | The number of times people clicked to view your photos |
| Page photo views (unique) | The number of people who clicked to view your photos |
| Page question impressions | The number of times people saw answers to your questions |
| Page question reach | The number of people who saw answers to your questions |
| Page question stories | The number of stories generated about answers to your questions |
| Page reactions (unique) | The number of people who reacted to your Pages |
| Page reactions: Angry | The number of "Angry" reactions |
| Page reactions: Angry (unique) | The number of people who reacted with "Angry" |
| Page reactions: Care (unique) | The number of people who reacted with "Care" |
| Page reactions: Haha | The number of "Haha" reactions |
| Page reactions: Haha (unique) | The number of people who reacted with "Haha" |
| Page reactions: Like | The number of "Like" reactions |
| Page reactions: Like (unique) | The number of people who reacted with "Like" |
| Page reactions: Love | The number of "Love" reactions |
| Page reactions: Love (unique) | The number of people who reacted with "Love" |
| Page reactions: Pride (unique) | The number of people who reacted with "Pride" |
| Page reactions: Sad (unique) | The number of people who reacted with "Sad" |
| Page reactions: Sorry | The number of "Sorry" reactions |
| Page reactions: Thankful (unique) | The number of people who reacted with "Thankful" |
| Page reactions: Wow | The number of "Wow" reactions |
| Page reactions: Wow (unique) | The number of people who reacted with "Wow" |
| Page report posts as spam (unique) | The number of people who reported any of your posts as spam |
| Page report posts as spam | The number of times your posts were reported as spam |
| RSVPs | The number of responses to the events on your Pages |
| RSVPs (unique) | The number of people who responded to the events on your Pages |
| Page shares | The number of times people shared your posts |
| Page shares (unique) | The number of people who shared your posts |
| Page negative feedback: Unlike Page | The number of times people unliked or hid your Pages |
| Page negative feedback: Unlike Page (unique) | The number of people who unliked or hid your Pages |
| Page user post impressions | The number of times people saw Facebook users’ posts on your Pages |
| Page user post reach | The number of people who saw Facebook users’ posts on your Pages |
| Page user post stories | The number of stories generated from Facebook users’ posts on your Pages |
| Page video plays (unique) | The number of people who played your videos |
| Page video views | The number of times your videos were viewed for at least three seconds, or for nearly their total length if they're shorter than three seconds |
| Page 30-second video views | The number of times your videos were viewed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds |
| Page auto-played 30-second video views | The number of times your videos automatically played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds |
| Page clicked to play 30-second video views | The number of times people clicked to play your videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds |
| Page organic 30-second video views | The number of times your videos were viewed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, without paid promotion |
| Page paid 30-second video views | The number of times your videos were viewed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, with paid promotion |
| Page 30-second repeat video views | The number of times your videos were replayed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds |
| Page 30-second video views (unique) | The number of people who viewed your videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds |
| Page auto-played video views | The number of times your videos automatically played for at least three seconds, or for nearly their total length if they're shorter than three seconds |
| Page clicked to play video views | The number of times people clicked to play your videos or at least three seconds, or for nearly their total length if they're shorter than three seconds |
| Page organic video views | The number of times your videos were viewed for at least three seconds, or for nearly their total length if they're shorter than three seconds, without paid promotion |
| Page paid video views | The number of times your videos were viewed for at least three seconds, or for nearly their total length if they're shorter than three seconds, with paid promotion |
| Page repeat video views | The number of times your videos were replayed for at least three seconds, or for nearly their total length if they're shorter than three seconds |
| Page video views (unique) | The number of people who viewed your videos for at least three seconds, or for nearly their total length if they're shorter than three seconds |
Facebook post metrics
Learn more about the difference between post-level and Page-level metrics
| Metric name | Description |
|---|---|
| Post negative feedback: Close button | The number of times people clicked the close button on posts you published during the time frame |
| Post negative feedback: Close button (unique) | The number of people who clicked the close button on posts you published during the time frame |
| Post comments | The number of comments on posts you published published during the time frame |
| Post comments (unique) | The number of people who commented on posts you published during the time frame |
| Post engagement rate | The number of people who liked, commented, shared, or clicked on any content in posts you published during the time frame, as a percentage of the number of people who saw them |
| Post negative feedback: Hide all posts | The number of times people selected to hide all posts on your Pages |
| Post negative feedback: Hide all posts (unique) | The number of people who selected to hide all posts on your Pages |
| Post negative feedback: Hide post | The number of times people selected to a hide a post on your Pages |
| Post negative feedback: Hide post (unique) | The number of people who selected to hide a post on your Pages |
| Post likes | The number of likes of posts you published during the time frame |
| Post likes (unique) | The number of people who liked posts you published during the time frame |
| Post link clicks | The number of clicks on links in posts you published during the time frame |
| Post link clicks (unique) | The number of people who clicked on links in posts you published during the time frame |
| Post other clicks | The number of clicks on something other than links, photos, or videos in posts you published during the time frame. These can include clicks on your Page name, people’s names in the comments, the like count, or the time stamp |
| Post other clicks (unique) | The number of people who clicked on something other than links, photos, or videos in posts you published during the time frame. These can include clicks on your Page name, people’s names in the comments, the like count, or the time stamp |
| Post photo views | The number of times people clicked to view photos you published during the time frame |
| Post photo views (unique) | The number of people who clicked to view photos you published during the time frame |
| Post clicks | The number of times people clicked on any content you published during the time frame |
| Post clicks (unique) | The number of people who clicked on any content you published during the time frame |
| Post engaged fan | The number of fans that engaged with posts you published during the time frame |
| Post engaged user | The number of people who clicked anywhere in posts you published during the time frame |
| Post fan reach | The number of times fans saw posts you published during the time frame |
| Post impressions | The number of times content you published during the time frame was displayed on a person's screen. Content includes statuses, photos, links, videos, and more |
| Post fan impressions | The number of times fans saw content you published during the time frame. Content includes statuses, photos, links, videos, and more |
| Post paid fan impressions | The number of times fans saw content you published during the time frame, with paid promotion. Content includes statuses, photos, links, videos, and more |
| Post paid fan impressions (unique) | The number of fans who saw content you published during the time frame, with paid promotion. Content includes statuses, photos, links, videos, and more |
| Post fan impressions (unique) | The number of fans who saw content you published during the time frame. Content includes statuses, photos, links, videos, and more |
| Post organic impressions | The number of times content you published during the time frame was displayed on a person's screen, without paid promotion |
| Post organic impressions (unique) | The number of people who saw content you published during the time frame, without paid promotion |
| Post paid impressions | The number of times content you published during the time frame was displayed on a person's screen, with paid promotion |
| Post paid impressions (unique) | The number of people who saw content you published during the time frame, with paid promotion |
| Post impressions (unique) | The number of people who saw content you published during the time frame |
| Post viral impressions | The number of times content you published during the time frame was displayed on a person's screen because someone liked or followed your Page, engaged with a post, shared a photo from your Page, or checked into your Page |
| Post viral impressions (unique) | The number of people who saw content you published during the time frame because someone liked or followed your Page, engaged with a post, shared a photo from your Page, or checked into your Page |
| Post negative feedback | The number of times people took a negative action on posts you published during the time frame (for example, unliked your posts, hid your posts, or reported your posts as spam) |
| Post negative feedback (unique) | The number of people who took a negative action on posts you published during the time frame (for example, unliked your posts, hid your posts, or reported your posts as spam) |
| Post stories | The number of stories generated about posts you published on your Pages during the time frame |
| Post people talking about this | The number of people who created a story about posts you published during the time frame |
| Post reactions | The number of reactions to posts you published during the time frame |
| Post reactions: Angry | The number of "Angry" reactions to posts you published during the time frame |
| Post reactions: Angry (unique) | The number of people who reacted with "Angry" to posts you published during the time frame |
| Post reactions: Care (unique) | The number of people who reacted with "Care" to posts you published during the time frame |
| Post reactions: Haha | The number of "Haha" reactions to posts you published during the time frame |
| Post reactions: Haha (unique) | The number people who reacted with "Haha" to posts you published during the time frame |
| Post reactions: Like | The number of "Like" reactions to posts you published during the time frame |
| Post reactions: Like (unique) | The number of people who reacted with "Like" to posts you published during the time frame |
| Post reactions: Love | The number of "Love" reactions to posts you published during the time frame |
| Post reactions: Love (unique) | The number of people who reacted with "Love" to posts you published during the time frame |
| Post reactions: Pride (unique) | The number of people who reacted with "Pride" to posts you published during the time frame |
| Post reactions: Sad (unique) | The number of people who reacted with "Sad" to posts you published during the time frame |
| Post reactions: Sorry | The number of "Sorry" reactions to posts you published during the time frame |
| Post reactions: Thankful (unique) | The number of people who reacted with "Thankful" to posts you published during the time frame |
| Post reactions: Wow | The number of "Wow" reactions to posts you published during the time frame |
| Post reactions: Wow (unique) | The number of people who reacted with "Wow" to posts you published during the time frame |
| Post negative feedback: Report as spam (unique) | The number of people who reported any of posts you published during the time frame as spam |
| Post negative feedback - Report as spam | The number of times posts you published during the time frame were reported as spam |
| Post shares | The number of times people shared posts you published during the time frame |
| Post shares (unique) | The number of people who shared posts you published during the time frame |
| Post type | The type of posts published to your Pages |
| Post negative feedback: Unlike Page | The number of times people unliked or hid your Pages during the time frame |
| Post negative feedback: Unlike Page (unique) | The number of people who unliked or hid your Pages during the time frame |
| Post average video views | The average time people spent watching videos you published during the time frame. Returns 0 for reshared videos |
| Post organic video views to 95% | The number of times videos you published during the time frame were viewed to at least 95% of their length, without paid promotion |
| Post organic video views to 95% (unique) | The number of people who viewed videos you published during the time frame to at least 95% of their length, without paid promotion. Returns 0 for reshared videos |
| Post paid video views to 95% | The number of times videos you published during the time frame were viewed to at least 95% of their length, with paid promotion |
| Post paid video views to 95% (unique) | The number of people who viewed videos you published during the time frame to at least 95% of their length, with paid promotion. Returns 0 for reshared videos |
| Post video length | The length, in milliseconds, of your video posts |
| Post video plays | The number of times your videos were played |
| Post video plays (unique) | The number of people who played videos you published during the time frame |
| Post clicked to play video views | The number of times people clicked to play videos published during the time frame for at least three seconds, or for nearly their total length if they're shorter than three seconds |
| Post organic video views | The number of times videos you published during the time frame were viewed for at least three seconds, or for nearly their total length if they're shorter than three seconds, without paid promotion |
| Post organic video views (unique) | The number of people who viewed videos you published during the time frame for more than three seconds, without paid promotion |
| Post paid video views | The number of times videos you published during the time frame were viewed for at least three seconds, or for nearly their total length if they're shorter than three seconds, with paid promotion |
| Post paid video views (unique) | The number of people who viewed videos you published during the time frame for more than three seconds, with paid promotion |
Can't find what you're looking for? We're here to help