Article updated: September 20, 2022
Twitter metrics in Impact
Twitter metrics help you figure out how you're doing on Twitter. This article goes over the Twitter metrics available in Impact. Use CTRL+F (CMD +F on Mac) to search content in this article.
Twitter Page metrics
Learn more about the difference between post-level and Page-level metrics
| Metric name | Description |
|---|---|
| Page followers | The total number of people who followed your account since it was created |
| Page new followers | The number of new people who followed your accounts in the selected time frame |
| Page total tweets published | The number of tweets and replies published from your Twitter accounts |
| Page tweets that contain hashtags | The number of tweets that include a hashtag |
| Page tweets that contain links | The number of tweets that include a link |
| Page starting conversations | The number of tweets that contain a particular Twitter user's handle anywhere in the body of the tweet |
| Page responding to conversations | The number of times people replied to your conversations |
| Page tweets that are retweets | The number of tweets that are retweets |
| Page tweets that contain videos | The number of tweets that contain a video |
Twitter post metrics
Learn more about the difference between post-level and Page-level metrics
| Metric name | Description |
|---|---|
| Post app install attempts | The number of clicks to install an app via the tweet’s card |
| Post app opens | The number of clicks to open an app via the tweet’s card |
| Post detail expands | The number of clicks on your tweets to view more details |
| Post shared via email | The number of shares of your tweets via email |
| Post engagements | The total number of times a person interacted with your tweets. This includes clicks anywhere on the tweet, and includes retweets, favorites, replies, link clicks, hashtag clicks, mention clicks, and media views |
| Post likes | The number of likes/favorites received by your tweets |
| Post hashtag clicks | The number of clicks on the hashtags in your tweets |
| Post impressions | The number of times your tweets appeared on someone's timeline or in their search results. This is also known as the reach of your tweets |
| Post embedded media clicks | The total number of clicks on the images, GIFs, and videos in your tweets |
| Post media views | The total number of views (auto-play and click) of the images, GIFs, and videos in your tweets |
| Post permalink clicks | The number of clicks on your tweets' permalinks (the links to other tweets). Includes results only for clicks in the desktop app |
| Post replies | The number of replies to your tweets. Does not include retweets and mentions |
| Post retweets | The number of retweets of the tweets published during the selected date range |
| Post link clicks | The number of clicks on the links or tweet cards in your tweets |
| Post follows | The total number of times a person has followed you directly from a tweet |
| Post user profile clicks | The number of clicks on the name, @username, or profile photo of the tweet author |
| Post video views | The number of times the videos in your tweets were viewed in 50% view for longer than three seconds, or when someone clicked to expand/unmute the video |
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