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  Article updated: September 20, 2022

Twitter metrics in Impact

Twitter metrics help you figure out how you're doing on Twitter. This article goes over the Twitter metrics available in Impact. Use CTRL+F (CMD +F on Mac) to search content in this article.

Twitter Page metrics

Learn more about the difference between post-level and Page-level metrics

Twitter Page metrics in Impact
Metric nameDescription
Page followersThe total number of people who followed your account since it was created
Page new followersThe number of new people who followed your accounts in the selected time frame
Page total tweets publishedThe number of tweets and replies published from your Twitter accounts
Page tweets that contain hashtagsThe number of tweets that include a hashtag
Page tweets that contain linksThe number of tweets that include a link
Page starting conversationsThe number of tweets that contain a particular Twitter user's handle anywhere in the body of the tweet
Page responding to conversationsThe number of times people replied to your conversations
Page tweets that are retweetsThe number of tweets that are retweets
Page tweets that contain videosThe number of tweets that contain a video

Twitter post metrics

Learn more about the difference between post-level and Page-level metrics

Twitter post metrics in Impact
Metric nameDescription
Post app install attemptsThe number of clicks to install an app via the tweet’s card
Post app opensThe number of clicks to open an app via the tweet’s card
Post detail expandsThe number of clicks on your tweets to view more details
Post shared via emailThe number of shares of your tweets via email
Post engagementsThe total number of times a person interacted with your tweets. This includes clicks anywhere on the tweet, and includes retweets, favorites, replies, link clicks, hashtag clicks, mention clicks, and media views
Post likesThe number of likes/favorites received by your tweets
Post hashtag clicksThe number of clicks on the hashtags in your tweets
Post impressionsThe number of times your tweets appeared on someone's timeline or in their search results. This is also known as the reach of your tweets
Post embedded media clicksThe total number of clicks on the images, GIFs, and videos in your tweets
Post media viewsThe total number of views (auto-play and click) of the images, GIFs, and videos in your tweets
Post permalink clicksThe number of clicks on your tweets' permalinks (the links to other tweets). Includes results only for clicks in the desktop app
Post repliesThe number of replies to your tweets. Does not include retweets and mentions
Post retweetsThe number of retweets of the tweets published during the selected date range
Post link clicksThe number of clicks on the links or tweet cards in your tweets
Post followsThe total number of times a person has followed you directly from a tweet
Post user profile clicksThe number of clicks on the name, @username, or profile photo of the tweet author
Post video viewsThe number of times the videos in your tweets were viewed in 50% view for longer than three seconds, or when someone clicked to expand/unmute the video

 

  Return to the full list of metrics available in Impact

 

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