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  Article updated: April 29, 2022

Twitter metrics in Impact

Twitter metrics help you figure out how you're doing on Twitter. This article goes over the Twitter metrics available in Impact. Use CTRL+F (CMD +F on Mac) to search content in this article.

Learn more about Page-level and post-level metrics.

Twitter metrics in Impact
Metric name in TwitterMetric name in ImpactDefinition
New FollowersNew followersThe number of new people who followed your account in the selected time frame
-Social Selling TweetsHow many tweets directly interact with prospects
-Potential Overall ReachThe number of people who may have seen your content overall
-Average response time in secondsThe number of seconds it takes to send a first reply to a tweet
-Responding to ConversationA count of replies to a particular tweet
-Total FollowersFollowers for a specified user (authenticated user)
-Tweets That Are RetweetsSpecific user (authenticated) Tweets or any specific Tweets that are retweeted
LikesFavoritesTweets favorited by the authenticating or specified user
RepliesRepliesHow many times your Tweets have been replied to
RetweetsRetweetsA particular tweet that has been re-posted to all of the specified user's followers. User's own tweet or someone else's tweet can be retweeted
Tweet ImpressionsImpressionsA count of how many times the tweet has been viewed
Tweets PublishedNumber of TweetsTotal number of Tweets
-EngagementsThe total number of times someone clicked on your tweets. Includes clicks anywhere on the tweet, including retweets, replies, follows, likes, links, cards, hashtags, embedded media, username, profile photo, and tweet expansions
-FavoritesThe number of likes/favorites received on all tweets published during the selected time frame
-Media engagementsA count of how many times media such as an image or video in the Tweet has been clicked
-Media viewsA count of all views (autoplay and click) of your media counted across videos, gifs, and images
-Engagement RepliesHow many times the Tweet has been replied to
-Engagement RetweetsHow many times the Tweet has been Retweeted
URL ClicksURL ClicksClicks on URL links
-Hashtag clicksThe number of times a hashtag in a tweet has been clicked
Detail ExpandsDetail expandsThe number of times people have clicked on a tweet to see more details
Video ViewsVideo ViewsHow many times video URLs have been clicked
-Goal Completions AllTotal number of completions for all goals defined in the profile
(This metric will only populate if Google Analytics is connected to Impact)
-Goal Values AllTotal numeric value for all goals defined in the profile
(This metric will only populate if Google Analytics is connected to Impact)
-Website SessionsTotal number of sessions
(This metric will only populate if Google Analytics is connected to Impact)
-TransactionsTotal number of transactions
(This metric will only populate if Google Analytics is connected to Impact)
-Website PageviewsTotal number of page views for the property
(This metric will only populate if Google Analytics is connected to Impact)
-Website VisitsNumber of visits to your website from tweet
(This metric will only populate if Google Analytics is connected to Impact)
-Goal CompletionsTotal number of completions for all goals defined in the profile
(This metric will only populate if Google Analytics is connected to Impact)
-E-Commerce RevenueThe total sale revenue (excluding shipping and tax) of the transaction
(This metric will only populate if Google Analytics is connected to Impact)
-FavoritesA count of how many times the Tweet has been favorited
EngagementsEngagementsThe number of times a user has interacted with the Tweet (including retweets, favorites, replies, URL clicks, hashtag clicks, mention clicks, and media views)
Permalink ClicksPermalink ClicksHow many times the permalink to the Tweet (the individual web page dedicated to this Tweet) has been clicked
FollowsFollowsThe number of times the user (tweet author) has been followed from this tweet
User Profile ClicksUser Profile ClicksHow many times the User (Tweet author) has had their profile clicked from this Tweet
-Potential ReachThe number of people who may have seen your content overall
ImpressionsImpressionsA count of how many times the tweet has been viewed
Video ViewsVideo ViewsHow many times a video in the given Tweet has been 50% visible for at least two seconds
Hashtag ClicksHashtag clicksThe number of times a hashtag in a tweet has been clicked
Media ViewsMedia ViewsA count of all views (autoplay and click) of your media counted across videos, gifs, and images
Media EngagementsMedia EngagementsHow many times media such as an image or video in the Tweet has been clicked
-RetweetsA particular tweet that has been re-posted to all of the specified user's followers. User's own tweet or someone else's tweet can be retweeted
Email TweetEmail TweetTweets emailed
-RepliesThe number of times a user has interacted with the Tweet. This metric is only available for Tweets that have been posted within the past 90 days
App InstallsApp install attemptsA count of how many times an App Install event has occurred from the Tweet
App OpensApp opensA count of how many times an App Open event has occurred from the Tweet
URL ClicksURL ClicksHow many times a URL in the Tweet has been clicked
Detail ExpandsDetail ExpandsClicks on a Tweet's detail expand link
-Goal ValuesTotal numeric value for the requested goal number
(This metric will only populate if Google Analytics is connected to Impact)
-Total TransactionsTotal number of transactions
(This metric will only populate if Google Analytics is connected to Impact)

  Return to the full list of metrics available in Impact

 

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