Skip to main content

  Article updated: August 03, 2022

LinkedIn metrics in Impact

LinkedIn metrics help you figure out how you're doing on LinkedIn. This article goes over the LinkedIn metrics available in Impact. Use CTRL+F (CMD +F on Mac) to search content in this article.

LinkedIn metrics
Metric nameDescription
Page clicksThe number of clicks on all your posts
Page commentsThe total number of comments received on your Pages' posts
Page total followersThe total number of people who followed your Pages since they was created, including from paid promotion. Does not include people who have unfollowed your Pages
Page impressionsThe total number of times any content from your Pages or about your Pages appeared on someone's screen
Page reactionsThe total number of likes, comments, and shares received your posts
Page paid new followersThe number of new people who followed your Pages from paid promotion (such as an ad or a sponsored post) since they were created
New followers deprecatedThe total number of new people who followed your Page during the selected timeframe. Includes followers gained from both organic and paid activity
Page new followersThe total number of new people who followed your Pages during the selected date range, including from paid promotion
Page number of updatesThe total number of posts published by your Pages
Page post sharesThe total number of shares of your posts
Page time watchedThe time people spent viewing your Pages' videos, in milliseconds
Page time watched for video viewsThe time people spent viewing your Page's videos, measured in milliseconds, for views of at least three seconds
Page video viewsThe number of times your Pages' videos were viewed for at least three seconds
Page video viewersThe number of people who viewed your Pages' videos for at least three seconds
Post clicksThe number of clicks on your content, company name, or logo by a signed in member. Does not count interactions such as shares, reactions, and comments
Post commentsThe total number of comments on your Pages' posts in the selected time frame. Does not include comments received after a post was sponsored
Post impressionsThe number of times your posts appeared on someone's screen
Post reactionsThe total number of likes and reactions received by your posts
Post sharesThe number of times people shared your posts
Post time watchedThe time people spent viewing your videos, in milliseconds
Post time watched for video viewsThe time people spent viewing your videos, measured in milliseconds, for views of at least three seconds
Post video viewsThe number of times your videos were viewed for at least three seconds
Post video viewersThe number of people who viewed your videos for at least three seconds
Page comment mentionsThe number of times mentions of your Pages appeared in a comment on LinkedIn
Page share mentionsThe number of times mentions of your Pages appeared in a post shared on LinkedIn
Page unique impressionsThe number of unique users who have seen a post from your Pages
Post unique impressionsThe number of unique users who have seen your posts
Page engagement rateThe number of clicks, likes, comments, and shares on your Pages’ posts divided by the number of people who saw them
Post engagement rateThe number of clicks, likes, comments, and shares on your posts divided by the number of people who saw them

 

  Return to the full list of metrics available in Impact

 

Can't find what you're looking for? We're here to help