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  Article updated: December 12, 2022

Facebook Page metrics

Facebook Page metrics help you figure out how your Page is doing. This article goes over the Facebook Page metrics available in Analytics. Use CTRL+F (CMD +F on Mac) to search content in this article.

Facebook imposes the following restrictions on retrieving metrics:

  • Most Facebook metrics come from Facebook Insights, which are only updated once a day.
  • Facebook Pages require at least 30 likes before Facebook can return any analytics for them.

As of November 10, 2021, Hootsuite can show Facebook Page post-level and Page-level metrics for the last 31 days.

Facebook Page metrics
MetricDescription
Page check-ins The number of times people checked into your places.
Page engagementThe number of reactions, comments, and shares received by your posts and by other Facebook posts where people mentioned your Pages, checked in into your places, responded to your events, and liked your Pages.
Page fansThe number of people who like your Pages.
Page fans onlineThe number of fans who were online during the date range, broken down by day of the week and time of day in GMT. If you select more than a week, we display the average number of fans.
Page new fansThe number of new people who liked your Pages.
Page lost fansThe number of fans who unliked your Pages.
Page inbound messagesThe number of private messages and public comments received by your Pages and by other public Facebook posts that mention your Pages. Doesn't include comments from the author of the post.
Page inbound messages tableA list of private messages and public comments received by your Pages and by other public Facebook posts that mention your Pages. Includes sentiment, gender, and language data. Doesn’t include comments from the author of the post.
Page negative feedbackThe number of hide, hide all, report as spam, and unlike actions on your posts and Pages.
Page negative feedback rate The number of people who chose to hide, report as spam, or unlike your posts or Pages, as a percentage of the number of people who saw them.
Page views The number of times people visited a tab on your Pages (e.g., Timeline, About, Photos, Events).
Page content clicksThe number of clicks on any of your content, including link clicks, photo views, video views, and clicks that generated feed stories*.
Page engaged usersThe number of people who liked, commented, shared, or performed any type of click on any content from your Pages.
Page engagement rateThe number of people who liked, commented, shared, or performed any type of click on any content from your Pages, as a percentage of the number of people who saw it.
Page impressionsThe number of times any content from or about your Pages was displayed on a person’s screen. Content includes posts, ads, feed stories*, and more.
Page reactionsThe number of reactions to your posts and to other Facebook posts where people mentioned your Pages, checked in into your places, responded to your events, and liked your Pages.
Page commentsThe number of comments received by your posts and by other Facebook posts where people mentioned your Pages, checked in into your places, responded to your events, and liked your Pages.
Page sharesThe number of shares of your posts and of other Facebook posts where people mentioned your Pages, checked in into your places, responded to your events, liked your Pages.
Page received PMsThe number of private messages received by your Pages.
Page referral trafficThe amount of traffic received from the top referring external domains that send visitors to your Pages.
Page reachThe number of people who saw any content from or about your Pages. Content includes posts, ads, feed stories, mentions of your Pages, as well as other content or information on your Pages.
Page virality rateThe percentage of times content from your Pages was displayed on a person’s screen as a result of your audience reacting, commenting, and sharing your content.
Page video viewsThe number of times your videos were watched for at least three seconds (or to the end, if shorter). Doesn't include replays.
Page complete 30-second video viewsThe number of times your videos were watched for at least 30 seconds (or to the end, if shorter). Doesn't include replays.
Post Ow.ly trafficThe number of clicks on the shortened Ow.ly links in your posts.
PostsThe number of posts published to your Pages.
Post clicksThe number of clicks anywhere in your posts that did not generate a feed story*. Includes clicks on links, photos, videos, and other clicks.
Posts tableA list of posts published by your Pages and their lifetime reactions, comments, and shares.
Posts with Ow.ly clicks tableA list of posts published by your Pages and their Ow.ly link click metrics.
Post engaged fansThe number of fans of your Pages who clicked, liked, commented, and shared your posts
Post engagement rateThe average engagement rate for all your posts, calculated as the sum of engagement rates for each post divided by the number of posts. The engagement rate for a post is calculated as the number of people who liked, commented, shared, or performed any type of click on the post, as a percentage of the number of people who saw it.
Post engaged usersThe number of people who liked, commented, shared, or performed any type of click anywhere in your posts.
Post impressionsThe number of times your posts were displayed on a person’s screen. Posts include statuses, photos, links, videos, and more.
Post organic impressionsThe number of times your posts were displayed on a person’s screen, without paid promotion. Posts include statuses, photos, links, videos, and more.
Post paid impressionsThe number of times your ads or sponsored posts were displayed on a person’s screen.
Post viral impressionsThe number of times your posts were displayed on a person's screen because one of their friends interacted with your posts.
Post likesThe number of people who liked your posts.
Post link clicksThe number of clicks on the links in your posts that did not generate a feed story*.
Post commentsThe number of comments received by your posts.
Post other actionsThe number of other actions taken anywhere in your posts that did not generate a feed story* (e.g., hovering).
Post other clicksThe number of other clicks on your posts that did not generate a feed story*.
Post photo viewsThe number of clicks on the photos in your posts that did not generate a feed story*.
Post reachThe number of people who saw your posts.
Post organic reachThe number of people who saw your posts, without paid promotion.
Post paid reachThe number of people who saw your sponsored posts or ads.
Post viral reachThe number of people who saw your posts because fans of your Pages interacted with your posts.
Post sharesThe number of shares of your posts.
Post reactionsThe number of reactions to your posts.
Post reactions: AngerThe number of "Anger" reactions to your posts.
Post reactions: HahaThe number of "Haha" reactions to your posts.
Post reactions: LikeThe number of "Like" reactions to your posts.
Post reactions: LoveThe number of "Love" reactions to your posts.
Post reactions: OtherThe number of other types of reactions to your posts.
Post reactions: SorryThe number of "Sorry" reactions to your posts.
Post reactions: WowThe number of "Wow" reactions to your posts.
Post video lengthThe length of your video posts.
Post video playsThe number of times your videos were played from your posts, without generating a feed story*.
Post video reachThe number of people who watched your videos for at least three seconds (or to the end, if shorter).
Post video viewsThe number of times your videos were watched for at least three seconds (or to the end, if shorter).
Post video views (auto-play)The number of times your videos automatically played for at least three seconds (or to the end, if shorter).
Post video views (click-to-play)The number of times your videos were watched for at least three seconds, after people clicked to play them.
Post video views (sound-on)The number of times your videos were watched for at least three seconds with the sound on.
Post video watch durationThe time your videos were watched, including replays and views of less than three seconds.
Post 10-seconds video viewsThe number of times your videos were watched for at least 10 seconds.
Post 10-seconds organic video viewsThe number of times your videos were watched for at least 10 seconds, without paid promotion.
Post 10-seconds paid video viewsThe number of times your videos were watched for at least 10 seconds, with paid promotion.
Post 10-seconds video reachThe number of people who watched your videos for at least 10 seconds.
Post 10-seconds video views (auto-play)The number of times your videos were watched for at least 10 seconds, after they started playing automatically.
Post 10-seconds video views (click-to-play)The number of times your videos were watched for at least 10 seconds, after people clicked to play them.
Post 10-seconds video views (sound-on)The number of times your videos were watched for at least 10 seconds with the sound on.
Post 30-seconds organic video views The number of times your videos were watched for at least 30 seconds, without paid promotion.
Post 30-seconds paid video views The number of times your videos were watched for at least 30 seconds, with paid promotion.
Post 30-seconds video reachThe number of people who watched your videos for at least 30 seconds.
Post 30-seconds video views (auto-play)The number of times your videos were watched for at least 30 seconds, after they started playing automatically.
Post 30-seconds video views (click-to-play)The number of times your videos were watched for at least 30 seconds, after people clicked to play them.
Post organic video reachThe number of people who watched your videos for at least three seconds (or to the end, if shorter), without paid promotion.
Post organic video viewsThe number of times your videos were watched for at least three seconds (or to the end, if shorter), without paid promotion.
Post organic video watch durationThe time your videos were watched, without paid promotion. Returns 0 for reshared videos.
Post complete organic video reachThe number of people who watched your videos from the beginning to 95% or more of their duration, without paid promotion
Post complete organic video viewsThe number of times your videos were watched from the beginning to 95% or more of their duration, without paid promotion.
Post paid video reachThe number of people who saw your videos at least once, with paid promotion.
Post paid video viewsThe number of times your videos were watched for at least three seconds (or to the end, if shorter), with paid promotion.
Post complete paid video reachThe number of people who watched your videos from the beginning to 95% or more of their duration, with paid promotion.
Post complete paid video viewsThe number of times your videos were watched from the beginning to 95% or more of their duration, with paid promotion.
Video views tableA summary of the view metrics for the videos uploaded to your Pages.
Top postsA visual representation of your top-performing posts.

* Feed stories are generated when a person interacts with your Page or content. For example, if a person likes your Page, checks into your place, or comments on a post, and that interaction shows up on other people’s feeds, we call it a feed story.

  Return to the full list of metrics available in Analytics

 

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