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  Article updated: April 29, 2022

Facebook Page metrics

Facebook Page metrics help you figure out how your Page is doing. This article goes over the Facebook Page metrics available in Analytics. Use CTRL+F (CMD +F on Mac) to search content in this article.

Facebook imposes the following restrictions on retrieving metrics:

  • Most Facebook metrics come from Facebook Insights, which are only updated once a day.
  • Facebook Pages require at least 30 likes before Facebook can return any analytics for them.

As of November 10, 2021, Hootsuite can show Facebook Page post-level and Page-level metrics for the last 31 days.

Facebook Page metrics
MetricDescription
Check-insThe number of times people checked in at your Facebook places.
Page engagement (all)The total number of interactions (reactions, comments, and shares) received by your Pages’ posts as well as by other posts on Facebook that mention your Pages (that is, reactions to user check-ins, event responses, mentions, likes of your Pages, and more).
FansThe number of likes your Facebook Pages have at any moment.
Fans onlineThe total number of fans who were online during the selected date range, broken down by day of the week and time of day. When you select more than a week, it displays the average number of fans. All times are in GMT.
New fansThe number of new likes your Pages gathered over a period of time.
Lost fansThe number of unlikes your Pages gathered over a period of time.
Inbound messagesThe total number of inbound messages received by all your Facebook Pages (comments, posts by others, PMs, and posts that tag your Page). Does not include comments from the author of the post.
Inbound messages tableA list of inbound messages received on your Pages (comments, posts by others, PMs, and posts that tag your Page), including sentiment, gender, and language data. Does not include comments from the author of the post.
Negative actionsThe number of hide, hide all, report as spam, or unlike Page actions taken towards your Pages.
Negative feedback rateThe daily proportion of people who took a negative action (hide, report as spam, unlike) on any Page content, as a percentage of the total number of people who saw it.
Page viewsThe number of times each of your Pages' tabs (Timeline, About, Photos etc.) has been viewed.
Page content clicksThe number of clicks on any of your Pages' posts (link clicks, photo views, video plays, clicks that generated stories).
Page engaged usersThe daily number of people who engaged with content from your Facebook Pages (clicked, liked, shared, or commented).
Page engagement rateThe daily proportion of people who engaged with any content from your Pages (clicked, liked, shared, or commented), as a percentage of the people who saw it.
Page impressionsThe total number of times any organic or paid content from your Page or about your Page appeared on someone's screen. Content can include posts, check-ins, ads, stories from friends who interacted with your Page, and more.
Page reactions (all)The total number of reactions to your Pages’ posts as well as to other posts on Facebook that mention your Pages (that is, reactions to user check-ins, event responses, mentions, likes of your Pages, and more).
Page comments (all)The total number of comments on your Pages’ posts as well as on other posts on Facebook that mention your Pages (that is, reactions to user check-ins, event responses, mentions, likes of your Pages, and more).
Page shares (all)The total number of shares of your Pages’ posts as well as of other posts on Facebook that mention your Pages (that is, reactions to user check-ins, event responses, mentions, likes of your Pages, and more).
Received PMsThe number of private messages received by your Facebook Pages.
Referral trafficThe daily amount of traffic from the top referring external domains that send visitors to your Facebook Pages.
Total reachThe daily number of unique accounts that have seen any content associated with your Pages (posts, posts to your Page, Page like ads, mentions, check-ins).
Virality rateThe percentage of the total impressions that were viral (that is, the number of times content from your Pages was displayed due to your audience's reactions, comments, and shares).
Page video viewsThe number of times your Pages' videos have been viewed for longer than three seconds.
Page 30-second video viewsThe number of times your Pages' videos have been viewed for longer than 30 seconds (or to the end if shorter).
Post Ow.ly trafficThe number of clicks on all Ow.ly links included in the posts published during the selected date range
PostsThe number of posts that have been published to a Facebook page over the selected period.
Post clicksThe number of times people click inside your posts without generating a story.
Posts tableA list of posts published by your Facebook Pages and all of their lifetime engagement metrics (reactions, comments, shares).
Posts with Ow.ly clicks tableA list of posts published by your Facebook Pages with their Ow.ly link click metrics.
Post engaged fansThe total number of Page fans who engaged with your posts.
Post engagement rateThe daily proportion of people who engaged with your posts (clicked, liked, shared, or commented), as a percentage of the total number of people who saw your posts.
Post engaged usersThe total number of unique users who liked, shared, commented, or clicked inside your posts (not including clicks that generate stories).
Post impressionsThe number of times your Page’s posts appeared on someone’s screen. Posts include statuses, photos, links, videos, and more.
Post organic impressionsThe number of times your Page’s organic posts appeared on someone’s screen. Posts include statuses, photos, links, videos, and more.
Post paid impressionsThe number of times your Page’s ads or sponsored posts appeared on someone’s screen.
Post viral impressionsThe total number of impressions of your posts in a story published by a fan of your Page.
Post likesThe total number of unique users who liked your posts.
Post link clicksThe total number of clicks on links from your posts (that did not generate a story).
Post commentsThe total number of unique comments on your posts.
Post other actionsThe total number of actions taken inside your posts, that did not generate a story (for example, hovering).
Post photo viewsThe total number of clicks on photos in your posts (that did not generate a story).
Post reachThe total number of unique accounts that have seen your posts.
Post organic reachThe total number of people who have seen your posts in their newsfeed, or on your Page's Timeline.
Post paid reachThe total number of people who have seen your posts in a sponsored story.
Post viral reachThe total number of people who have seen your posts in a story generated by a fan of your Page.
Post sharesThe total number of unique shares of your posts.
Post reactionsThe total number of unique reactions to your posts.
Post reactions: AngerThe total number of "Anger" reactions to your posts.
Post reactions: HahaThe total number of "Haha" reactions to your posts.
Post reactions: LikeThe total number of "Like" reactions to your posts.
Post reactions: LoveThe total number of "Love" reactions to your posts.
Post reactions: OtherThe total number of other types of reactions to your posts.
Post reactions: SorryThe total number of "Sorry" reactions for your posts.
Post reactions: WowThe total number of "Wow" reactions for your posts.
Post video lengthThe total length of your video posts.
Post video playsThe total number of times your videos have been played from your posts without generating a story.
Post video reachThe total number of people who have seen your videos at least once.
Post video viewsThe total number of times your videos have been viewed for more than three seconds.
Post video views (auto-play)The total number of times your videos have been viewed for more than three seconds, after they started playing automatically.
Post video views (click-to-play)The total number of times your videos have been viewed for more than three seconds, after people clicked to play them.
Post video views (sound-on)The total number of times your videos have been viewed for more than three seconds with the sound on.
Post video watch durationThe total time your videos have been viewed, including replays and views less than three seconds.
Post 10-seconds video viewsThe total number of times your videos have been viewed for more than 10 seconds.
Post 10-seconds organic video viewsThe total number of times your videos have been viewed for more than 10 seconds, without paid promotion.
Post 10-seconds paid video viewsThe total number of times your videos have been viewed for more than 10 seconds, with paid promotion.
Post 10-seconds video reachThe total number of people who have viewed your videos for more than 10 seconds.
Post 10-seconds video views (auto-play)The total number of times your videos have been viewed for more than 10 seconds, after they started playing automatically.
Post 10-seconds video views (click-to-play)The total number of times your videos have been viewed for more than 10 seconds, after someone clicked to play them.
Post 10-seconds video views (sound-on)The total number of times your videos have been viewed for more than 10 seconds with the sound on.
Post 30-seconds organic video viewsThe total number of times your videos have been viewed for more than 30 seconds, without paid promotion.
Post 30-seconds paid video viewsThe total number of times your videos have been viewed for more than 30 seconds, with paid promotion.
Post 30-seconds video reachThe total number of people who have viewed your videos for more than 30 seconds.
Post 30-seconds video views (auto-play)The total number of times your videos have been viewed for more than 30 seconds after they started playing automatically.
Post 30-seconds video views (click-to-play)The total number of times your videos have been viewed for more than 30 seconds after someone clicked to play them.
Post organic video reachThe total number of people who have viewed your videos for more than three seconds.
Post organic video viewsThe number of times your organic videos have been viewed for longer than three seconds.
Post organic video watch durationThe total time your videos have been viewed, without paid promotion.
Post complete organic video reachThe total number of people who have viewed your videos for more than 95% of their duration, without paid promotion.
Post complete organic video viewsThe total number of times your videos have been viewed for more than 95% of their duration, without paid promotion.
Post paid video reachThe total number of people who have viewed your videos at least once.
Post paid video viewsThe total number of times your paid videos have been viewed for longer than three seconds.
Post complete paid video reachThe total number of people who have viewed your videos for more than 95% of their duration, with paid promotion.
Post complete paid video viewsThe total number of times your videos have been viewed for more than 95% of their duration, with paid promotion.
Video views tableA summary of your view metrics for all videos uploaded to your Facebook Pages.
Top postsA visual representation of your top-performing Facebook Page posts.

  Return to the full list of metrics available in Analytics

 

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