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  Article updated: September 20, 2023

Create topics to organize and route conversations

Audience: Enterprise Inbox 2.0 admins. Want more Hootsuite features? Upgrade your plan.

Topics are categories that agents can apply to conversations to help group, route, and prioritize conversations in the queue. Before agents can apply topics, admins must create them.

Admins can also apply topics to conversations by using automations.

To create, edit, or delete the topics that agents apply to conversations, follow these steps:

  1. Go to Inbox 2.0, select Admin settings, expand Routing and automations, and then select Topics.
  2. To create a new topic, select Add topic, and then enter a name and description.
  3. To edit a topic, select Edit next to the topic.
Note: Topics are global, so any changes you make apply to every conversation and in every channel where the topic is applied.

To delete a topic, select Delete next to the topic.

Note: Deleted topics are removed from all channels and conversations. You can still see reporting for deleted topics, but audit trails are removed.

How agents apply topics

Agents apply topics to conversations by selecting + Topic above a conversation. Applied topics appear in the conversation header and remain associated with that conversation.

Route conversations using topics

To learn how to route conversations to teams using topics, see Route messages to specific teams.

Prioritize conversations using topics

You can label existing topics as “prioritized” to place conversations with that topic higher in the queue.

  • In Settings, expand Routing and automation, and then select Prioritization.

The more prioritized topics a conversation has, the higher its priority and the higher its place in the queue. To learn more, see Prioritize conversations.

View topic reporting data

The Topics report provides information about topic volume and usage. You can view this data in two ways:

  • Go to Exports, and then select Topics in the Export type list.
  • Go to Reports, and then select Topics. The top 10 topics for the selected channel and date range appear by default, but you can select any channels and topics for a customized report.


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