1. Go to Create, select Automated boost, then select On Instagram.
2. Select your Instagram Page and ad account, and then enter a name for your campaign.
3. Choose an objective (the business goal you want to achieve) for your campaign. You can choose from the following options:
   • Awareness - Get more people to remember your brand.
   • Engagement - Get people to interact with your post. Select from the following conversion locations:
     • On your ad - Select the type of engagement you want to optimize for: Post engagement (comments, likes, or shares) or Video views if your ad includes video.
     • On your website - For this selection, you'll need to set up and install a tracking pixel on your site. See the Meta help: How to set up and install a Meta pixel.
   • Traffic - Drive traffic to a website or landing page.
4. Choose the result that you want to optimize for. Available options depend on your campaign objective and the type of engagement you selected.
5. If your post is in a Meta-designated special category, you must identify it to comply with Meta’s anti-discrimination policies. If this is the case, select the Yes, my ad relates to credit, employment, or housing box, and then select the ad category that best fits your ads. Meta restricts targeting options for special ad categories.
6. Select Next: Audience and budget.

When you set up the target audience for your automated boost campaign, you have a few options to choose from. You can build your own audience, based on specific characteristics like location, age, and interests, or you can use a saved audience or custom audience, imported from Facebook. For more information on Facebook saved and custom audiences see the following:

• How to Use a Saved Audience
• About Custom Audiences

1. Choose your audience from one of the following options:
   • Build your own audience - If you want to build your own audience, select Edit and specify which attributes to target, like location, gender, age, and interests.
     
     Tip: Refine your audience by demographics, interests, or behaviors. Enter a keyword in the detailed targeting box, and select one or more options from the list of suggested categories.
     
   • Use saved audience - Select a saved audience you already created on Facebook.
   • Use custom or lookalike audiences - Select custom or lookalike audiences you already created on Facebook to reach people who have already engaged with your brand or to reach new people who are similar to the audiences you've already targeted.
     Note: You create custom and saved audiences in Meta Business Manager. Hootsuite retrieves the audiences associated with the ad account you’re using to boost your posts.
2. Select Yes, my ads target audiences in the EU, if your ad targets audiences worldwide or in EU countries or associated territories (this is a requirement of the EU Digital Services Act).
3. Meta will automatically choose ad placements for you based on your objectives. If you'd like to choose your own placements, check I want to manually choose the placements. Learn more about Meta's placements.
   
4. Set your budget and the length of your promotion. You can set a daily or total budget for your boost campaign. Meta allocates your ad spend until the campaign ends or the budget runs out. If you select the Total option, Meta requires a minimum spend of roughly 1 USD or EUR per day, but the amount varies depending on the ad account currency.
5. Select Next: Set your auto-boosting criteria.

Set the criteria to automatically promote posts that match it.

1. Choose which posts to boost automatically. You can choose to boost all posts or select Posts with a minimum amount of engagement. Here, you can set minimum engagement criteria that must be met for the post to auto-boost.
   
2. (Optional) Set the types of posts you want to include in your auto boost campaign. You can choose to boost all feed posts, reels, and stories, or only one of those post types.
3. Set the duration of time you want to boost each post.
4. Enter keywords that must appear (or not) in posts you want to boost. You can enter multiple keywords (select Enter to separate keywords).
5. Enter any of your Hootsuite organization's tags that must be included in posts you want to boost. Your organization's tags are different from hashtags. These tags allow you to visually classify posts and conversations by category, which is useful for keeping track of things like engagement for specific campaigns and for providing other team members context about specific messages or posts. You can include multiple tags (select Enter to separate tags). Learn more about tags.
6. Select Publish campaign. Hootsuite sends the campaign to Meta for approval. Meta typically approves the campaign within 24 hours.