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  Article updated: May 09, 2022

Add link tracking to your Amplify content

Add UTM parameters to links to help you track social traffic and analyze your results. Use that information see which social strategies work best. Learn more about how to use UTM parameters.

Audience: Amplify admins

For instructions on how to add UTM parameters to links in Hootsuite, see Apply link settings. The following list details a few things you should do when adding link parameters to your Amplify content.

  • Once you send your post to Amplify, test your link settings.
  • If you want to use a vanity URL, make sure you add it to your Amplify organization and set it as the organization default. For instructions on how to add a vanity URL, see Set up a vanity URL.
  • When choosing your organization's link settings type, select Social Profile. This option allows you to avoid fees associated with translating a member ID.


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