Article updated: August 16, 2022
Manage your Facebook and Instagram ad campaigns
Advertise in Hootsuite is a centralized hub for managing all of your paid content activities. You can view and manage all of your Facebook and Instagram ads and boost campaigns in Advertise, whether they were created in Hootsuite or in the Ads Manager. Track your paid content performance, and adjust your campaigns on the fly to get the most out of your ad spend.
Plans: Enterprise
View a list of your Facebook ad campaigns
You can view all of the ad campaigns associated with your Facebook ad accounts in one place. Every entry in the campaign list shows information on campaign settings, status, how the campaign is performing, and how much budget has been spent.
- Go to Advertise
and select Facebook ad campaigns in the navigation pane.
- Select the Facebook ad account associated with the ad campaigns you want to view.
Hootsuite displays all of your Facebook campaigns in a table view, with key performance data for each campaign. Hootsuite doesn't display archived or deleted ad campaigns.
The campaign objective is displayed under each campaign name. The Main result is a key metric that highlights a campaign’s performance based on its objective.
Ad campaigns can have one of the following statuses:
- Active (the campaign is running)
- Active with issue (the campaign is running but some ad sets or ads have errors or warnings)
- Active and scheduled (the campaign has been approved but has not started yet)
- Active and completed (the campaign has ended)
- Paused
- Paused with issue
- Paused and scheduled
- Paused and completed
View Facebook ad campaign details
You can see more detailed information about any of your Facebook campaigns, to monitor performance overall, and for specific ad sets and ads.
- Select the ad campaign in the list, or select More actions
, and then select Check details and ads from the list.
- Review the campaign-level settings on the Overview tab, such as campaign settings, high-level performance metrics, information about ad placements, and target audience attributes.
- Select the Ad sets tab to view performance metrics for the campaign ad sets, including budget spent, cost per result, and engagement metrics.
- Select the Ads tab to view performance metrics for the individual ads in your ad sets, including budget spent, cost per result, and engagement metrics.
Edit a Facebook ad campaign
You can change some of your ad campaign settings if you want to make adjustments after you have published it.
- Find the ad campaign in the list, select More actions
, and then select Edit campaign from the list.
- In the Edit campaign window, you can change the following settings:
- Campaign name
- Budget (you can change the amount, but not the type)
- Start date (if the campaign hasn’t started yet)
- End date
- Select Save changes to update your campaign settings.
Pause a Facebook ad campaign, ad set, or ad
You can pause your Facebook ad campaigns, ad sets, or ads at any time in the Advertise area to stop spending ad budget on low performing campaigns or campaign assets.
When you pause an ad campaign, Facebook will stop showing all of the ads in the campaign to your target audience.
- In Advertise, go to the campaign list.
- Locate the campaign you want to pause, and then select the Active toggle in the Status column.
You can restart the campaign at any time by selecting the Paused toggle in the Status column. When you restart the campaign, Facebook begins showing the ads to your audience again and the campaign budget resumes spending.
When you pause an ad set, Facebook will stop showing the ads that belong to that ad set to your target audience. All other ad sets in the campaign continue to run and use campaign budget.
- In Advertise, select your campaign from the Facebook ad campaigns list.
- In the campaign details window, select the Ad Sets tab.
- Locate the ad set you want to pause, and then select the Active toggle in the Status column.
You can restart the ad set at any time by selecting the Paused toggle in the Status column. When you restart the ad set, Facebook begins showing the ads in that ad set to your audience again.
If you pause an ad, Facebook will stop showing that ad to your target audience. All other ads in the ad set (and in other ad sets) continue to run and use campaign budget.
- In Advertise, select your campaign from the campaigns list.
- In the campaign details window, select the Ads tab.
- Locate the ad you want to pause, and then select the Active toggle in the Status column.
You can restart the ad at any time by selecting the Paused toggle in the Status column. When you restart the ad, Facebook begins showing the ad to your audience again.
Delete a Facebook ad campaign
You can delete an ad campaign from the campaign list.
- Find the ad campaign in the list, select More actions
, and then select Delete campaign from the list.
- In the confirmation dialog, select Yes, delete it to confirm your choice.
View an ad campaign in Facebook
You can view an ad campaign in Facebook Ads Manager, as long as you have access to the ad account on Facebook Ads Manager.
Find the ad campaign in the list, select More actions, and then select View on Facebook from the list.
Hootsuite redirects you to the Facebook Ads Manager, where you can view your ad campaign.
Can't find what you're looking for? We're here to help