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  Article updated: May 26, 2022

Manage your Facebook and Instagram ad campaigns

Hootsuite Advertise is a centralized hub for managing all of your paid content activities. You can view and manage all of your Facebook and Instagram ads and boost campaigns in Advertise, whether they were created in Hootsuite or in the Ads Manager. Track your paid content performance, and adjust your campaigns on the fly to get the most out of your ad spend.

Plans: Enterprise

View a list of your Facebook ad campaigns

You can view all of the ad campaigns associated with your Facebook ad accounts in one place. Every entry in the campaign list shows information on campaign settings, status, how the campaign is performing, and how much budget has been spent.

  1. Go to Advertise and select Facebook ad campaigns in the navigation pane.
    Advertise menu with Facebook ad campaigns
  2. Select the Facebook ad account associated with the ad campaigns you want to view.Select a Facebook ad account

Hootsuite displays all of your Facebook campaigns in a table view, with key performance data for each campaign. Hootsuite doesn't display archived or deleted ad campaigns.

The campaign objective is displayed under each campaign name. The Main result is a key metric that highlights a campaign’s performance based on its objective.
Facebook ad campaign list

Ad campaigns can have one of the following statuses:

  • Active (the campaign is running)
  • Active with issue (the campaign is running but some ad sets or ads have errors or warnings)
  • Active and scheduled (the campaign has been approved but has not started yet)
  • Active and completed (the campaign has ended)
  • Paused
  • Paused with issue
  • Paused and scheduled
  • Paused and completed

View Facebook ad campaign details

You can see more detailed information about any of your Facebook campaigns, to monitor performance overall, and for specific ad sets and ads.

  1. Select the ad campaign in the list, or select More actions , and then select Check details and ads from the list.
  2. Review the campaign-level settings on the Overview tab, such as campaign settings, high-level performance metrics, information about ad placements, and target audience attributes.
    Overview of Facebook campaign
  3. Select the Ad sets tab to view performance metrics for the campaign ad sets, including budget spent, cost per result, and engagement metrics.
  4. Select the Ads tab to view performance metrics for the individual ads in your ad sets, including budget spent, cost per result, and engagement metrics.

Edit a Facebook ad campaign

You can change some of your ad campaign settings if you want to make adjustments after you have published it.

  1. Find the ad campaign in the list, select More actions , and then select Edit campaign from the list.
  2. In the Edit campaign window, you can change the following settings: 
    • Campaign name
    • Budget (you can change the amount, but not the type)
    • Start date (if the campaign hasn’t started yet)
    • End date
    Edit a Facebook ad campaign
  3. Select Save changes to update your campaign settings.

Pause a Facebook ad campaign, ad set, or ad

You can pause your Facebook ad campaigns, ad sets, or ads at any time in the Advertise area to stop spending ad budget on low performing campaigns or campaign assets.

Pause a campaignPause an ad setPause an ad

When you pause an ad campaign, Facebook will stop showing all of the ads in the campaign to your target audience.

  1. In Advertise, go to the campaign list.
  2. Locate the campaign you want to pause, and then select the Active toggle in the Status column.
    Pause an active Facebook ad campaign

You can restart the campaign at any time by selecting the Paused toggle in the Status column. When you restart the campaign, Facebook begins showing the ads to your audience again and the campaign budget resumes spending.

Delete a Facebook ad campaign

You can delete an ad campaign from the campaign list.

  1. Find the ad campaign in the list, select More actions , and then select Delete campaign from the list.
  2. In the confirmation dialog, select Yes, delete it to confirm your choice.

View an ad campaign in Facebook

You can view an ad campaign in Facebook Ads Manager, as long as you have access to the ad account on Facebook Ads Manager.

Find the ad campaign in the list, select More actions , and then select View on Facebook from the list.

Hootsuite redirects you to the Facebook Ads Manager, where you can view your ad campaign.

 

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