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  Article updated: September 28, 2022

Changes to Promote tab - November 3, 2021

To help you streamline all of your paid content promotion activities, we've created a new Advertise area in Hootsuite where you can manage all of your boosted posts in one place. From now on, you can go to the Advertise area to boost your high-performing Facebook and LinkedIn posts.

With this change, we're removing the Promote tab from Planner. You can still do everything in Advertise that you're used to doing in Promote. You can find a post to boost (or for Facebook, set up an automated boost), pause or delete a scheduled boost for a post, and view metrics on how your boosted post is performing.

Simply select Advertise on the Hootsuite navigation, select the social channel where you want to promote your post, and set up your Facebook Boost or LinkedIn Boost as before.
Facebook Boost in Advertise.

For detailed instructions on how to boost an organic post on Facebook and LinkedIn, see Boost a Facebook post or Boost a LinkedIn Page post.


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