Article updated: August 11, 2023

Manage ad accounts and advertising permissions

Add your Facebook and LinkedIn ad accounts to Hootsuite so you can promote your best-performing posts with ad spend. If you're an Enterprise customer, you can use your ad accounts to create and manage ad campaigns across Facebook, Instagram, Twitter (with Advanced Analytics), and LinkedIn, all in one place.

Before you begin

You need an ad account that is connected to your Facebook Page, Instagram Business account, or LinkedIn Page before you can add it to Hootsuite. If you need to create a Facebook or LinkedIn ad account, see the following:

For help setting up a Facebook ad account, see Facebook's help article on creating ad accounts in Business Manager.
For help setting up a LinkedIn ad account, see LinkedIn's help article on creating an ad account in Campaign Manager.

Note: You must connect the ad account to the Page or Instagram Business account on the social network platform before you add the ad account to Hootsuite.

Make sure that the Facebook Page, Instagram Business account, or LinkedIn Page you want to promote is connected to Hootsuite.

Add an ad account to Hootsuite

If you have connected your social account to Hootsuite, add an ad account associated with it to start promoting your posts.

Go to My profile and select Manage accounts and teams.
In the Private social accounts area, select your social account, and then select Settings.
Select Add an Ad Account.
Select an ad account from the list, and then select Done.

Go to My profile and select Manage accounts and teams.
Select Social Networks for your organization.
Select the social account, then select Add an Ad Account.
- Not seeing one of your ad accounts? The person who added the Page or account to Hootsuite also adds the ad accounts. To add an ad account, reconnect the Page using your Facebook or LinkedIn credentials.
Select an ad account from the list, and then select Done.

Remove an ad account from Hootsuite

Important: Removing an ad account deletes all of its campaigns from Hootsuite. The campaigns aren't deleted from Facebook or LinkedIn.

Go to My profile and select Manage accounts and teams.
In the Private social accounts area, select your social account, and then select Settings.
Select an ad account, select Settings, and then select Remove from this Page.
Confirm that you want to remove the ad account.

Go to My profile and select Manage accounts and teams.
Select Social Networks for your organization.
Select a social account.
Select an ad account, select Settings, and then select Remove from this Page.
Confirm that you want to remove the ad account.

Manage advertising permissions for team members

If you're on a Team, Business, or Enterprise plan, your organization has many people with access to the same Pages and social accounts. Individual team members need advertising permissions for the Pages and accounts they have access to, before they can promote posts or create ad campaigns.

You set the advertising permissions for a team member when you set their social account permissions for a specific Page or account. For more information on social account permissions, see Assign permissions (Team plan) or Assign permissions (Business and Enterprise).

Tip: If a team member has Advanced permissions on the social account, they already have permissions to promote posts and manage ad accounts.

Go to My profile and select Manage accounts and teams.
Select the organization, and then select Social Networks.
Select a Facebook Page, Instagram Business account, or LinkedIn Page.
On the Members tab, select a team member, and then select Custom permissions.
- Select Promote Ads to allow the member to promote posts on the Page or account.
- Select Manage Ad Accounts to allow the member to add or remove ad accounts on the Page or account.
Select Save to confirm your changes.

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