Filter and analyze your saved searches


Every saved search in Insights generates a standard set of metrics, so you can see at a glance how your search results are performing. Use filters to display and analyze the metrics most important to you and discover trends and insights into the people discussing your specific search terms and topics online.

Metrics automatically update according to the selected time frame and any filters you apply to your search results.

Apply filters to a saved search

  1. Go to Insights , and then select Saved Searches to view the list of searches saved by your organization.
  2. Select a saved search.
  3. Select Filters  to open and apply different filters to your search results. You can filter results by keyword, platform, sentiment, emotion, and gender. You can also select to include or exclude specific authors, tags, languages, and locations. The results update in real-time after the filters are applied.
  4. Optionally, you can select the date picker to display mentions and metrics from a specific time frame.
    date picker to select time frame

Note: You must re-apply filters each time you open a saved search.

Analyze your saved searches

Metrics for your saved searches are displayed in tiles. See Metrics in Insights for a complete list of metrics and their descriptions.

view of different tiles in insights

Select Mentions  to display more information about each mention, such as author, platform, date, emotion, sentiment, location, and language.

You can also open mentions in the associated platforms, edit annotations on each mention (such as sentiment, emotion, and location), add tags, and download all mentions.

  • Select the timestamp link on a mention to open it in the associated platform and engage with it.
    timestamp link on a mention
  • Hover over an annotation and select the drop-down to classify that mention.
    drop-down to select sentiment for a mention
    Changes are reflected in your metrics, and are retained permanently when the search is closed, so you can optimize results without editing the search query.
  • Select Add tag to categorize mentions, highlight important mentions, or flag mentions you want to take action on. See Use tags to manage and organize your mentions.
  • To download your mentions data, select Export , and then select to download it as a CSV or JSON file. Your file includes up to 5000 mentions based on the filters applied to your saved search.

Automatically detect and analyze peaks for your saved searches

Iris™ is an AI analyst that automatically detects significant peaks in conversations and reveals what may be causing a significant jump in popularity for a saved search. This can be a particular tweet that gained a lot of attention or a news article that was shared repeatedly.

Select a peak marker in the Mention Volume Over Time, Sentiment Volume Over Time, or Emotion Volume Over Time tiles to display all potential reasons for the peak.

iris peak markers on insights tiles

View additional relevant topics

Select Topic Wheel to view a chart with the most popular topics in the inner circle and associated subtopics in the outer circle based on your query.

topic wheel view

Note: The word cloud and topic wheel charts return different results. While the word cloud displays the most commonly used words and phrases, the topic wheel displays trending topics and associated subtopics based on your search term.

Select a section of the topic wheel to display mentions that include that topic.

Create a report in Analytics using your saved searches

Build a report in Hootsuite Analytics using your saved searches to ensure you're always on top of online conversations, topics, and trends that matter to you most.

To create a report in Analytics using your saved searches:

  1. Go to Insights , and then select Saved Searches to view the list of searches saved by your organization.
  2. Select a saved search.
  3. Select Build Report, and then select Continue. You are redirected to Hootsuite Analytics to build your Insights report.
    window to select to build insights report in analytics
  4. Choose one of the two pre-built templates, and then select Create Report.

Note: When exporting an Insights report to CSV, XLSX, or PPTX, the report does not include mentions. You can only export mentions to PDF in Analytics. To export mentions to CSV and JSON, go to Insights. Learn how to download your mentions data in Insights.