Create Amplify content for advocates to share

  

You can create original content in the Hootsuite Composer, pull content from social streams you follow, or use the Hootsuite Syndicator app plugin in your social streams to share discovered content. Additionally, any content that your advocate users suggest appears in the Drafts queue in your Amplify stream for you to review.

Audience: Admins

Create original content

You create and publish Amplify content with Hootsuite by selecting Create to open the Composer. While you compose your message, the preview on the right shows you how your message will look when it's published.

Tip: For detailed instructions on creating new content using the Composer, see Create and publish posts and select a link to read step-by-step instructions for the social network you're publishing to.

When you're ready to share content to Amplify, follow these steps to publish or schedule your content from the Composer, or save it as a draft.

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Publish your content directly to Amplify

  1. In the Composer, select the arrow next to Post now, and then select Send to Amplify.amplify-send-to-amplify.png
  2. Under Publish to Amplify, select any of the following options:
    • Post type:
      • Regular post: Select this option for standard Amplify content.
      • Featured post: Select this option to highlight important content for Amplify users.
      • Internal announcement: Select this option to communicate internal, read-only information to your app users.
    • Select shareable social networks: Select the social networks you want to allow users to share to. You may also choose to allow sharing to other platforms, such as WhatsAp and SMS.
    • Topics: Select a topic to categorize your content.
    • Compliance: You may chose to lock content to prevent it from being edited. If you use Proofpoint Social Syndicate, you can mark the post as pre-approved for Proofpoint
    • Push notification: Turn on this option to notify your users when content is published.
    • Expiry date: Select Set date to choose an expiration date for your content.
  3. Select Publish now

Your content is immediately published and available for advocates to share in Amplify.

Schedule your content to publish later

  1. In the Composer, select Schedule for later, choose a date and time, and then select Done.
  2. Select Schedule.
    • If you have Contributor admin permissions, your content is added to the Scheduled queue in your Amplify stream.
    • If you don’t have Contributor admin permission, select Submit for approval.

Your content is accessible from the Scheduled queue in your Amplify stream, where you can revise it and your team members will be able to share it after the date and time selected.

Save content as a draft to publish or schedule later

  1. In the Composer, select the arrow next to Post now, and then select Send to Amplify.amplify-send-to-amplify.png
  2. Under Publish to Amplify, select the options you want.
  3. Select the arrow next to Publish now, and then select Save to Amplify drafts

Your content moves to the Drafts queue of your Amplify stream, where you can revise, schedule, or publish it. For information on publishing drafts from your Amplify stream, see Publish Amplify content from Drafts or the content library.

Tip: Track the success of links in your Amplify content by adding UTM parameters to all links sent from Amplify, or to links from specific domains. For instructions, see Apply link settings.

Share content from streams

To pull content from social streams you follow in Hootsuite, simply send them to Amplify directly from Streams. If you haven't used Streams in Hootsuite, follow these steps to get started. 

  1. Connect a social network.
  2. Add streams.
  3. When you find a post you want to share to Amplify, select More Actions  below post, and then select Send to Amplify.

The post appears at the top of the Drafts queue in your Amplify stream. Drafts haven’t been published to the mobile app yet. Content can still be edited or deleted from this queue, as well as finalized and published.

See Use boards to organize your streams for more details on organizing your dashboard tabs and streams.

Work with images and video

Because Amplify content can be shared to multiple social networks, we suggest adhering to the following file recommendations.

Image and video guidelines

Images

Social networks Recommendations
Twitter
Facebook
Instagram
LinkedIn

File size maximum: 3 MB
File types: .png or .jpg
Number of files: 1 image per post

Videos

Social account types Recommendations
LinkedIn profiles Not supported. Use YouTube links instead.
Twitter

File size maximum: 512 MB
File type: .mp4
File length maximum: 140 seconds
Pixel maximum: 1280 x 1024
Aspect ratio: between 1:3 and 3:1
Number of files: 1 video per post

Facebook pages

File type: .mp4
File length maximum: 120 minutes
Aspect ratio: between 16:9 and 9:16
Number of files: 1 video per post

Facebook profiles Not supported. Use YouTube links instead.

GIFs

Social account types Details
LinkedIn GIFs are not supported. 
Twitter

One animated GIF per post is supported.

Facebook profiles and Facebook Pages

One animated GIF per post is supported.

Instagram GIFs appear as static images.

For more on image and video file requirements in Hootsuite, see Work with images and Work with videos

Enable mobile sharing

When mobile share is enabled for your Amplify organization, app users can share content to the apps they already have on their devices using the native iOS and Android mobile share feature. Analytics are not available for these shares. Contact your customer success manager to enable mobile share. 

When enabled, mobile share can still be turned off at the individual post level in your Amplify stream. 

Mobile sharing examples and limitations

The following is a sample of popular apps that Amplify content can be shared to using mobile share. Keep in mind when creating content that some apps limit the type of content you can share. What you can share and edit depends on the social network selected.

WeChat moments (iOS only) Posts must contain a link or an image.
WhatsApp On iOS, images are not supported.
On Android, text-only posts are not supported, and posts containing links appear as two links when shared to WhatsApp. App users can delete the second link in WhatsApp before sharing.
Workplace On Android, posts containing links appear as a link and static image by default. App users can delete the image and add a space after the link to generate a link preview.
Facebook On Android, posts containing links appear as a link and static image by default. App users can delete the image and add a space after the link to generate a link preview.
Gmail Posts containing links appear as two links when shared to Gmail. App users can delete the second link in Gmail before sending.
Instagram (Android only) Posts must contain a link or an image.
iOS Mail (iOS only) Posts containing links appear as two links when shared to iOS Mail. App users can delete the second link iOS Mail before sending.
Kakao (iOS only) Posts containing links are not supported. Posts can contain text, an image, or text and and image.
LINE On Android, posts must contain an image or a link with text, and the text must be pasted into the chat field.
LinkedIn On iOS, images are not supported.
On Android, posts containing links appear as a link and static image by default. App users can delete the image and add a space after the link to generate a link preview.
Messenger Posts containing links will appear as two links when shared to Messenger. App users can delete the second link in Messenger before sharing.
Pinterest Posts must contain an image.
Sina Weibo Posts must contain a link or an image on iOS.
Skype On Android, text-only posts must be pasted into the chat field.
Twitter On Android, posts containing links appear as two links when shared to Twitter, and posts containing links appear as a link and static image by default. App users can delete the image and add a space after the link to generate a link preview. The second link can be deleted in Twitter before sharing.
WeChat chat On iOS, image-only posts, or posts containing a link, are supported.

Accept suggested content

Amplify users can suggest content from the app, which can be incorporated into your content strategy. Admins will need to approve this content before it can be shared with other advocates.

Suggested content appears in the Drafts queue. Content admins, Publishers, and Contributors can edit, schedule, delete, and publish the content just like any other post. If applicable, read the contextual note submitted with the suggestion.

Select All Drafts in the top right of the Drafts queue, and then select Suggested Posts to view only suggested content.

Tip: To disable the ability for users to suggest content from the app, contact your customer success manager.

 

Next steps