Create a LinkedIn post


You can create, publish, and manage your LinkedIn profile and Page with Hootsuite. When you create a post, you can:

  • Attach images to both profile and Page posts
  • Attach GIFs and videos to Page posts
  • Edit and apply filters to your images
  • Specify the audience who can view your content on Page posts
  • Choose whether to publish your post right away or to schedule it for a specific day and time
  • Promote your LinkedIn page post to reach a wider audience

Watch Best practices for sharing content on LinkedIn Pages for great publishing guidance. Visit Hootsuite Academy to watch more videos, take courses, or earn industry-recognized certifications.

Before you begin

Make sure you’ve already added a LinkedIn profile and Page to Hootsuite. To learn more, see Add a LinkedIn account.

Create a LinkedIn post

  1. Go to Create new post, and then select Post.
    create new post options
    Business and Enterprise organizations: Select your organization, and then select Select campaign to associate your post with a current or future campaign.
  2. Select the LinkedIn profiles and Pages you'd like to publish to under Post to.
  3. In the Text area, enter your post text, tags, and emojis.
    • The character count is displayed as you compose your message. LinkedIn allows a maximum of 1300 characters per post, including links and hashtags.
    • To mention a LinkedIn Page, enter @ followed by the LinkedIn Page name, and then select an option from the list. To learn more, see Mention a user or Page.

      Note: Currently, you can’t mention LinkedIn profiles or Showcase Pages.

    • Select the smiley face in the bottom left to add emojis.
  4. Optionally, add a link. A link preview appears on the right.
    Can’t see a link preview? See Overview of link previews.
    • To shorten a link, select Shorten with All included links are shortened automatically. The full links remain visible in the New Post area while the post preview on the right displays the shortened links.
    • To add link tracking parameters, select Add tracking, select, and then select Custom. Enter your campaign name, type, and value, and then select Apply.
      select options to shorten links and add tracking to links

    Note: All plans can add custom parameters. See Apply link settings. Team, Business, and Enterprise customers can also set up a vanity URL to use as a link shortener instead of To learn more, see Add, share, or delete a vanity URL.

  5. Add one or more images to your profile or Page post, or a GIF or video to your Page post, by using one of the following options:
    • Drag and drop files from your computer into the Media area.
    • Select the select files to upload link.
    • Select Open media library, and then select Free Images or GIPHY from the drop-down. Select a media file, and then select Close Media Library.
      Business and Enterprise organizations: Select Content Library Images from the drop-down to select an image from your pre-approved media files.
  6. To edit an image, add filters or make other adjustments to it, select Edit image under the image. For detailed instruction on using the image editor, see Work with images.
  7. To edit alt text on a Page post, select Edit Alt text. Enter the alt text description of the image, and then select Apply. The character limit for LinkedIn is 120 characters. Alt text is not supported for videos, or for images in profile posts.

To learn more about adding media files, see:

Note: To select other options, such as promoting your post and adding tags or a specific audience, see More options.

Publish a LinkedIn post

When you’re finished creating your post, review it in the preview on the right to see how it will look on your LinkedIn profile or Pages. If the Composer detects any issues with the post, you'll be alerted with a contextual error. To learn more, see Preview a post.

  • To publish the post right away, select Post now on the bottom right of the Composer. If your message is published successfully, Hootsuite displays a confirmation message at the top of the screen.
  • To schedule your post, select Schedule for later on the bottom right of the Composer, and then select a date and time to publish the post. Select Done, and then select Schedule.

If you want to remain in the Composer to create, publish, or schedule another post, select the drop-down arrow next to Post now (or Schedule) and then select one of the following options:

  • Select Post and reuse accounts (or Schedule and reuse accounts) if you want to publish or schedule your post and create another one immediately after. The Composer resets all fields except the selected LinkedIn profile or Pages for you to begin creating your next post.
  • Select Post and duplicate (or Schedule and duplicate) if you want to publish or schedule your post and then retain it to edit and create a new, similar post, with a unique post ID. The Composer retains all elements of the previous post, except promoted ad spend.

Note: Professional, Team, Business, and Enterprise customers can also set posts to automatically publish when there are gaps in your scheduled content. See Automatically schedule a post.

For more information on how to schedule your content, see Schedule a post.

More options

When you create your post, you can also take advantage of additional options to promote your post, apply tags, and select the specific audience who can see your post.

Promote a post

Select Promote this post under Promotion to promote your post on LinkedIn. To learn more, see Promote a LinkedIn Page post.

Apply a tag

Business and Enterprise organizations: Select Add next to Tags to apply tags to your posts and analyze their performance in Hootsuite Analytics. Select the tags to add to your post, and then select Apply Tags. To learn more, see Add tags to track your outbound posts

Specify targeting for a post

Select Add next to LinkedIn Page Audience to select who you’d like to see your post. Select industry, seniority level, functions, locations, language, and company size, and then select Apply. LinkedIn Pages must have at least 300 followers that match the selected targeting options to successfully publish a targeted post to that audience.