Add an Instagram stream

  

Create streams to monitor engagement on your connected Instagram profiles. Business profiles that are authenticated through Facebook can also create hashtag search streams to monitor activity around specific hashtags on Instagram.

Add a stream to a new board

When you select New board, you have three options for creating streams: My posts and mentions, My industry, and Browse all streams.

The My posts and mentions, My industry, and Browse all streams for creating new boards

The first two walk you through creating streams specific to your own posts, or search streams based on keywords and hashtags in your industry. The Browse all streams option lets you get straight into building streams on your own.

Select Get Started, select a profile from the drop-down, and then select from the available streams for that profile.

The stream options available for Instagram

Add a stream to an existing board

Add a stream to an existing board at any time (boards have a limit of 10 streams).

  1. Go to Streams .
  2. Create or select the board that will host the stream.
  3. Select Add Stream.
  4. Select Instagram from the list on the left.
  5. Select a profile from the drop-down.
  6. Select the streams to add.

Create a Hashtag search stream

If your Business profile is fully authenticated with Facebook, you can search Instagram by hashtag. Instagram limits each profile to 30 unique hashtag searches within a 7 day period, after which your limit will reset. Hashtag streams display the most recent posts using that hashtag from the last 24 hours.

  1. Go to Streams .
  2. Create or select the board that will host the stream.
  3. Select Add Stream.
  4. Select Instagram from the list on the left.
  5. Select a business profile from the drop-down.
  6. Select the Hashtag stream, and then enter your search term.
  7. Select Add Stream.

Note: Searches for hashtags that Instagram deems sensitive or offensive will return a generic error message in the stream. Try searching the hashtag on Instagram. Searches that are interrupted by a message from Instagram will not be supported in Hootsuite and will result in an error.

Available stream types and stream content

The types of streams available for Instagram, and what you can do with them, depend on the functionality made available by Instagram and Facebook to third parties like Hootsuite.

Notes:

  • IGTV posts are not supported, and won’t appear in streams.
  • Due to Instagram's data policies, Instagram streams do not display user profile pictures, and hashtag streams do not display usernames.
  • Only organic engagement is available to third parties like Hootsuite. Likes and comments that your Instagram posts received when promoted are not included in streams. Instagram displays both organic and paid data for business profiles, so it’s expected that the metrics won’t match Hootsuite.

Tip: Select the timestamp on any post in a stream to open it in Instagram and view it there.

Stream type Stream content  Engagement options 
Business profile    
My Posts Your own posts. Does not include IGTV posts. View like and comment counts. View comments. Comment and reply to comments. Hide or delete comments.
Hashtag Posts from the last 24 hours that contain your hashtag. View like and comment counts. Reshare posts to your own profile. Open the post in Instagram to get the author’s username and credit them in your reshare. 
Scheduled  Your scheduled posts, listed chronologically, with the next post to publish at the top. Limit 100 posts. Edit scheduled posts. Delete scheduled posts. 
Personal profile    
My Posts  Your own posts. Does not include IGTV posts. None. Open the post in Instagram to view engagement.
Scheduled  Your scheduled posts, listed chronologically, with the next post to publish at the top. Limit 100 posts. Edit scheduled posts. Delete scheduled posts. 

 

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