Create a Facebook post


You can create, publish, and manage your Facebook Page or group content with Hootsuite. When you create a post, you can:

  • Attach images, GIFs, and videos
  • Edit and apply filters to your images
  • Specify the audience who can view your content
  • Choose whether to publish your post right away or to schedule it for a specific day and time
  • Promote your Facebook post to reach a wider audience

Watch Best practices for sharing content on Facebook for great publishing guidance. Visit Hootsuite Academy to watch more videos, take courses, or earn industry-recognized certifications.

Before you begin

Make sure you’ve already added a Facebook Page or group to Hootsuite. To learn more, see Add a Facebook account.

Create a Facebook post

  1. Go to Create new post, and then select Post.
    create new post options
    Business and Enterprise organizations: Select your organization, and then select Select campaign to associate your post with a current or future campaign.
  2. Select the Facebook Page or group you'd like to publish to under Post the Facebook accounts to post your message to
  3. In the Text area, enter your post text, tags, and emojis.
    • The character count is displayed as you compose your message.
    • To mention/tag a user or Page, enter @ followed by the user or Page name, and then select an option from the list. To learn more, see Mention a user or Page.
    • Select the smiley face in the bottom left to add emojis.
  4. Optionally, add a link. A link preview appears on the right.
    Can’t see a link preview? See Work with links.
    • To shorten a link, select Shorten with All included links are shortened automatically. The full links remain visible in the New Post area while the post preview on the right displays the shortened links.
    • To add link tracking parameters, select Add tracking, select, and then select Custom. Enter your campaign name, type, and value, and then select Apply.

    Note: All plans can add custom parameters. See Apply link settings. Team, Business, and Enterprise customers can also set up a vanity URL to use as a link shortener instead of To learn more, see Add, share, or delete a vanity URL.

  5. Add one or more images, a GIF, or a video to your post by using one of the following options:
    • Drag and drop files from your computer into the Media area.
    • Select the select files to upload link.
    • Select Open media library, and then select Free Images or GIPHY from the drop-down. Select a media file, and then select Close Media Library.
      Business and Enterprise organizations: Select Content Library Images from the drop-down to select an image from your pre-approved media files.

    Note: Uploading multiple images results in one post containing all the images. You can drag them within the list to reorder them in your posts.

    Images are uploaded to Timeline Photos by default for Facebook Pages, and to Group Feed by default for Facebook groups. Select the default album under your attached media to select a different existing album to upload the images to. New albums need to be created in Facebook and then you can publish to them from Hootsuite.

  6. To edit an image, add filters or make other adjustments to it, select Edit image under the image. For detailed instruction on using the image editor, see Work with images.
  7. To edit alt text, select Edit alt text. Enter the alt text description of the image, and then select Apply. The character limit for Facebook is 500 characters. Alt text is not supported for videos.
  8. Optional: If you’ve uploaded a video, select Edit video details to:
    • Edit the video thumbnail. Select a thumbnail preview, or select Add a new thumbnail to upload your own.
    • Enter a video title that is visible when the video is selected for viewing.
    • Add captions to your videos. Drag and drop .srt files from your computer into the Subtitles area or select the select an .srt file to upload link to upload your SubRip Subtitle file (SRT file). Select Apply. One SRT file can be uploaded per post. Files must be saved with the following naming convention to upload successfully: filename.[language code]_[country code].srt. Example: Refer to this list of valid language and country codes.  

      Tip: If you need to publish your subtitles in multiple languages, use the Schedule and duplicate (or Post and duplicate) option to build the post again with a different SRT file.

To learn more about adding media files, see:

Note: To select other options, such as promoting your post and adding tags, location, or a specific audience, see More options.

Publish a Facebook post

When you’re finished creating your post, review it in the preview on the right to see how it will look on your Facebook Page or group. If the Composer detects any issues with the post, you'll be alerted with a contextual error. To learn more, see Preview a post.

  • To publish the post right away, select Post now on the bottom right of the Composer. If your message is published successfully, Hootsuite displays a confirmation message at the top of the screen.
  • To schedule your post, select Schedule for later on the bottom right of the Composer, and then select a date and time to publish the post. Select Done, and then select Schedule.

If you want to remain in the Composer to create, publish, or schedule another post, select the drop-down arrow next to Post now (or Schedule) and then select one of the following options:

  • Select Post and reuse accounts (or Schedule and reuse accounts) if you want to publish or schedule your post and create another one immediately after. The Composer resets all fields except the selected Facebook Pages or groups for you to begin creating your next post.
  • Select Post and duplicate (or Schedule and duplicate) if you want to publish or schedule your post and then retain it to edit and create a new, similar post, with a unique post ID. The Composer retains all elements of the previous post, except promoted ad spend.

Note: Professional, Team, Business, and Enterprise customers can also set posts to automatically publish when there are gaps in your scheduled content. See Automatically schedule a post.

For more information on how to schedule your content, see Schedule a post.

More options

When you create your post, you can also take advantage of additional options to promote your post, add a physical location, and select the specific audience who can see your post.

Promote a post

Select Promote this post under Promotion to boost your post on Facebook. To learn more, see Boost a Facebook Page post.

Apply a tag

Business and Enterprise organizations: Select Add next to Tags to apply tags to your posts and analyze their performance in Hootsuite Analytics. Select the tags to add to your post, and then select Apply. To learn more, see Add tags to track your outbound posts.

Add a location

Select Add next to Facebook Location to add a physical location (sometimes called a geotag) to the post. Enter a location, select one from the results that populate, and then select Apply. Only five results populate at a time, so change or add details to your search to find an exact location.

Specify targeting for a post

Select Add next to Facebook Audience Restrictions to select who you’d like to see your post. Select age, country, region, city, ZIP, and postal codes, and then select Apply.