Important changes for Instagram users - January 28, 2020


On March 31, 2020, Instagram will complete the deprecation of its Legacy API (application programming interface), which currently supports Instagram personal profiles in Hootsuite. Personal profiles will be migrated onto the replacement Basic Display API. This new API does not provide the same level of functionality for personal profiles, and requires a reconnection.

What does this mean for me?

Instagram Business profiles authenticated with Facebook during connection have unlocked full Instagram functionality within Hootsuite. This includes Instagram analytics, the ability to publish directly, and being able to engage within your streams.

  • If your business profile is already connected to Hootsuite and authenticated with Facebook, you are not impacted by this change and are good to go.

  • If you have a personal Instagram profile, consider converting to a business profile. If you choose to stay with a personal profile, the API migration will require you to reconnect on or after March 23. After this date, any posts scheduled to publish will fail to send notifications until the profile is reconnected. See below for a full list of reduced functionality for personal profiles in Hootsuite’s products.
    How to convert a personal Instagram profile into a Business profile
    Personal profiles using the Hootsuite mobile app for iOS should also update to the latest version of the app.

  • If you have a business profile connected to Hootsuite, but it’s not authenticated with Facebook, you will need to reconnect on or after March 23. If you don't authenticate with Facebook, your profile will be subject to the same limitations as personal profiles.
    How to connect an Instagram Business account to a Facebook Page

    Reconnect now and complete the Facebook authentication step to avoid any loss of Instagram functionality.

Click here to see whether your profile is personal or business, and if Facebook authentication still needs to be set up.

Personal profile support after March 23

The reduced capabilities of the new API will result in the following changes for personal profiles in Hootsuite’s products:

Hootsuite dashboard and mobile app

  • Instagram avatars and usernames will no longer be available. Wherever you select, view, and manage your profile within the dashboard, it will be identifiable only by its Instagram handle.
  • Hootsuite Analytics will no longer be available for personal Instagram profiles.
  • The My Posts stream will no longer show post locations, comments, or like and comment counts. To view engagement on personal profile posts, they will have to be opened in Instagram from the stream.
  • Inbound tagging will no longer be supported for personal Instagram posts.
  • Personal profiles will no longer be included in the weekly account activity email.

Hootsuite Amplify

  • Please see this help article for a list of what’s changing in Amplify.

Hootsuite Impact

  • Personal Instagram profiles will no longer be supported in Impact.