LinkedIn video specifications for ads

  

Videos in ads will have different specifications than organic LinkedIn videos. Whether you are creating a LinkedIn video ad from scratch or promoting an existing LinkedIn post containing a video, please check the specifications below. This will ensure that your video ad is successful.

Parameter Specification

Introductory text (optional)

 

Length

3 seconds - 30 minutes

Layout

Horizontal

File size

75KB - 200 MB

File format

MP4

Frame rate

30 FPS or less

Pixel and aspect ratio requirements

  • 360p (480 x 360; wide 640 x 360)
  • 480p (640 x 480)
  • 720p (960 x 720; wide 1280 x 720)
  • 1080p (1440 x 1080; wide 1920 x 1080)
  • Video ads created with a 1:1 aspect ratio should have a minimum resolution of 600 x 600px, and a maximum resolution of 1080 x 1080px.

Audio format

AAC or MPEG4

Audio size

64KHz or less

Video captions

SRT format only

Video headline

Recommended 70 characters or less to avoid truncation. (200 characters max)

Destination URL

2,000 characters or less. All URLs must have the http:// or https:// prefix.

Call-to-action (CTA)

Choose from available CTAs.

There are important guidelines to keep in mind for ads with videos.

  • Upload up to 25 videos within 24 hours.
  • Upload videos from a desktop computer not from a mobile device.
  • Ensure ads meet LinkedIn’s advertising guidelines.
  • Promoted ads with embedded video links from third party sites will not autoplay or be redirected to the video landing page if they have a Lead Gen Form attached. Instead, the scraped image will be displayed and the ad will be subject to LinkedIn’s Lead Gen Forms.

More about LinkedIn video guidelines.