Create and save a search in Insights


Build and save searches in Insights to review all social mentions that match your queries. Insights search options provide a powerful way to dive into a conversation and identify instant insights. You can use these insights for research, to validate a campaign strategy, or to analyze a competitor.

If you want to monitor a topic on an ongoing basis, think of quick searches as previews. Start with a quick search to see instant results, and determine whether the results are relevant to you. When you have finished refining your search query, save it so it’s always updated with the latest results.

Saved searches unlock rich data for each result and offer additional filtering options. To learn more, see Filter and analyze your saved searches.

Create a search

  1. Go to Insights .
  2. Enter your search query in the search field, and then press ENTER.

Tip: Want to create advanced search queries and optimize your results? Insights searching supports advanced Boolean operators. See Build an advanced search query to learn more.

A set of standard metrics is displayed in the middle section of the results page. See Metrics in Insights for a complete list of metrics and their descriptions.

  • Select Filters on the top left to filter results by keyword, platform, emotion, sentiment, gender, author, language, and location.
  • Select Mentions  on the top right to display more information about each mention, such as the author, date, language, and platform it was published on. You can also select the time stamp link on a mention to open it in the associated platform and engage with it.
    time stamp in mentions

Note: To display results for a different time frame, you first need to save your search.

Save a search

Note: Before you begin, make sure there's at least one spot left in your organization's allotment to save your search. To learn more, see Saved search limits in Insights.

  1. Go to Insights insights-icon2.png, enter your search term in the search field, and then press ENTER.
  2. Select a time frame, and then select Save search.
    save search button
  3. Enter a search name, select the teams that will have access to it, enter an optional description, and then select Save.
    save search window

Select Saved Searches at the top to view the list of searches saved by your organization.