Convert an Instagram personal profile to a business profile


Instagram Business profiles are required to have an associated Facebook Page, so this procedure must be completed in Facebook.

Because Facebook owns Instagram, they’ve made it easy to manage your business’ social presence by streamlining workflows between the two social networks. Full Instagram functionality like direct publishing and analytics is made available to third parties (such as Hootsuite) through an authentication with Facebook.

For more information about associating a Facebook Page with an Instagram Business profile, see What happens when I connect my Facebook Page and Instagram account? in the Facebook Help Center.

Convert your Instagram profile

  1. Sign in to Facebook and navigate to the list of Pages you have access to with your Facebook profile. You can find that here:
    Note that you must be an Admin for the Page to complete this procedure.
  2. Select the name of the Page associated with your business, that you’re going to connect your business’ Instagram profile to.
    Only one Instagram profile can be connected to a Facebook Page and vice versa.
    You can also select Create Page in the top right and create a new Page to represent your business.
    The Your Pages list in a Facebook account, with a Page selected
  3. Select Settings in the top right.
  4. Select Instagram in the left menu.
    Facebook Page settings, with Instagram selected in the left menu
  5. Select Connect Account. You will be prompted to log in to Instagram.
    Facebook Page settings, with Instagram selected in the left menu, showing the Connect Account button
  6. Enter the Instagram username and password for the profile you want to connect, and then select Log In.
    Instagram login screen
  7. Your Instagram profile is now connected to the Facebook Page, and should appear under Instagram Account Details.
  8. Select Get Started to convert the Instagram account into a business profile.
    An Instagram account connected to a Facebook Page, with the Get Started button selected
  9. Follow the prompts in the pop-up to complete the conversion to an Instagram Business profile.
    Not seeing the prompts to switch to a business profile? Try converting to a business profile from your Instagram app instead. See Set Up a Business Account on Instagram in the Instagram Help Center. 
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