Hootsuite Analytics provides numerous visualization options to display your metrics. To change the visualization:
- Point at a tile, then select
. - Select Properties at the top of the Configure Tile box.
- Select a chart type (visualization).
- Close the Configure Tile box.
Visualization types
Use the following information to help you select the type of chart best suited to display your data. When you select a chart, the supported charts for that metric are available. Charts that aren't supported for that metric cannot be selected and display as grayed-out.
Line chart
Use the Line chart to display daily values for the selected time frame with a single line graphed on an x-y axis. You can visually compare series in line charts where multiple values intersect. Use Area charts (description follows) to visualize metrics with multiple values.
Area chart
Use the Area chart to display daily values for the selected time frame using an area shaded in on an x-y axis. Area charts allow you to view metrics with multiple values by stacking values on top of each other. Use Line charts (described previously) to compare metrics with multiple values.
Column chart
Use the Column chart to display daily values for the selected time frame with one vertical column representing each day.
Geo map
Use the Geo map chart to display metrics by country. Hover over a country to show the data specific to that country.
Pie chart
Use the Pie chart to display relative sizes of data for metrics with multiple values. Pie charts display four data values - the three largest and an ‘other’ category that combines all other data into a single group. To view the details of ‘other,’ select the List chart (description follows).
List
Use the List chart to display data in a list format for metrics with multiple values. Scroll to view the entire list. If you have a metric with an 'other' category, you can use the List view to view that data.
Number
Use the Number chart to display each metric with an aggregated numeric value. Metrics with multiple values display four values - the three largest and an ‘other’ category that combines all other data into a single group. To view the details of ‘other,’ select the List chart (described previously). Apply a date range comparison to show the difference between periods.
Gauge
Use the Gauge chart to display comparisons between two time periods. Hover over each line in the gauge to view the number represented. This chart does not support metrics with multiple values.
When a date range comparison is applied, this chart can show the difference between periods as a number, or as a percentage.
Table
Use the Table to display a summary of posts with selected metrics published to a specific social profile. The Table visualization is exclusively for metrics with ‘Table’ in their name.
Select a column heading to sort the table rows by that column heading (this feature is not available for Ow.ly Traffic tables).
Word map
Use the Word map for topic-related message metrics (like Inbound message and Posted topics). The Word map displays the words and phrases that show up most often in messages with a conversation map.
Hootsuite automatically eliminates the most common words like "and," "the," and "if." The darker the color in the Word map, the higher the percentage of occurrence of that word.
When this visualization is selected for non topic-related metrics, the Word map acts like the Pie chart.
Top posts
Use Top posts to display your top post or your top 3 posts. Top posts will include rich thumbnails for post pictures. If your top posts have the same metrics, the visualization will display the most recent posts. Note that tags and campaigns attached to these posts will not be indicated in the visualization. The Top posts visualization is exclusively for Top Posts and Top Tweets.
