Tiles are the building blocks of your Analytics reports. Each tile displays one selected metric. They can be configured to a different size, to show a comparison, or to be displayed with a different visualization. More about adding and configuring tiles
Each metric in the metrics library has a default recommended visualization when it is added to a report. However, most metrics support multiple visualizations, so tiles can be configured to change the way your data is displayed as well as exported. The visualization selected can impact the data when a report is exported in .xlsx and .csv formats. Visualizations not supported for a metric will be greyed out.
For some tiles, the display of data can depend on the size of the tile or the visualization selected. To see more data labels along the axes of a chart, try configuring the tile to a larger size. For some metrics that combine data in a segment labeled ‘other’ in certain visualizations, they can be viewed in full with the List visualization.
Displays daily values for the selected timeframe with a single line graphed on an x-y axis. Multiple series may intersect, to visualize comparisons, while series on Area charts are stacked on top of each other, to visualize breakdowns.
Line charts export daily values.
Displays daily values for the selected timeframe with an area shaded in on an x-y axis. Multiple series are stacked on top of each other, to visualize breakdowns, while series on Line charts may intersect, to visualize comparisons.
Area charts export daily values.
Displays daily values for the selected timeframe with one vertical column representing each day.
Column charts export daily values.
Displays certain metrics that are broken down by country with gradients of colour for each country on a world map. Hovering over a country will show the data specific to it.
Geomaps export the top three values, with the remaining values aggregated as ‘other’.
For metrics with a breakdown, displays the three largest segments as pieces of a pie, and the rest of the breakdown is combined as ‘other’ in the fourth segment. To view what makes up ‘other’, choose the List visualization.
Pie charts export the top three values, with the remaining values aggregated as ‘other’.
For metrics with a breakdown, displays segments in a list format. The entire list can be viewed within the tile by scrolling.
Lists export values for each item in the list.
Displays each metric with an aggregated number. If the metric has a breakdown, the top three numbers will be displayed, with the rest of the breakdown combined as ‘other’ in the fourth number.
Numbers export the number as is.
For aggregated metrics, this visualization is especially useful for displaying comparisons between two time periods. Hover over each line in the gauge to view the number represented. Breakdowns are not supported with this visualization.
Gauges export the number from the first time period as is.
This visualization is used exclusively for metrics with ‘Table’ in their name. They display a summary of posts published to the selected social profiles in table format with a selection of their metrics.
Metrics in table format can be sorted by category by clicking on each column heading.
Tables cannot be exported in .pptx format, and in .pdf format will only display a screenshot of what is visible in the tile. In .xlsx and .csv formats, they are exported into a separate sheet or file. While the dashboard tile displays only the latest 100 posts, the export will include a complete list of posts (up to the most recent 10,000 messages), post IDs, and all metrics.
Exported tables do not retain specific sorting by column, except in .pdf format. Sort the data within Excel, or use the Post Performance section to retain sorting.
Used for the Inbound message topics and posted topics metrics. Displays the words and phrases that show up most often in messages with a conversation map.
Hootsuite extracts the topics with an in-house collocation algorithm, which eliminates the most common words like and, the, if, etc. The darker the colour in the conversation map, the higher the percentage of occurrence for the word.
When this visualization is selected for non topic-related metrics, the Word map acts like the Pie chart visualization.
Word maps displaying Topics metrics cannot be exported in .xlsx or .csv formats. In .pdf format they are exported as is, and in .pptx formats they are exported as lists.