Apply link settings

  

Link Settings become available in the Composer when a link is included in the body of a post. Within Link Settings, you can add shorteners and link tracking (UTM parameters) to the link. All Hootsuite users can apply these manually, but users in Team, Business, and Enterprise organizations can apply link settings with presets created by an organization admin.

Shorten links

Shorten links to keep your posts looking tidy, and to save characters. All Hootsuite users have access to the Ow.ly link shortener. Team, Business, and Enterprise plan users can also set up custom vanity URLs to shorten their links. Enterprise admins can also enable additional external shorteners from Bit.ly.

  1. Paste a link into the Text field of the Composer. A link toolbar appears below the field.
  2. Select Shorten with Ow.ly.
    Organization members: Shorten with Ow.ly, or select Add tracking to select a preset or Customize.

Apply a UTM parameter to a link

UTM parameters are tags that get added to links. They are a way of identifying a link, and the post that contains it. For example, UTMs can denote the link's source, or the post's overarching campaign. With UTMs you can later analyze campaign, link, or post performance, and see how they drove traffic or web conversions on your websites.

This is what a URL looks like with UTMs added to it:
http://www.hootsuite.com/?utm_source=facebook&utm_campaign=Summer18

All Hootsuite users can add custom link tracking parameters, designed to work with any analytics system. Customers on paid plans can also add parameters specific to use with Google Analytics or Adobe Analytics.

Add custom link tracking parameters

  1. Paste a link into the Text field of the Composer. A link toolbar appears below the field.
  2. Select Add tracking, and then select Customize.
    Organization members: Select a preset, or select Customize.
  3. Under Tracking, select Custom.
  4. Enter a name and value for each parameter. Under Type, paid plan users can select Dynamic parameters, which auto-populate the Value field based on the type selected:
    • Social Network: Updates the Value with the name of the social network being posted to (e.g., Twitter, Facebook).
    • Social Profile: Updates the Value to the name of the social profile being posted to (e.g.,  hootsuite_help).
    • Post ID: Updates the Value with a unique ID for each post on each social network.
  5. Select Add parameter to add up to 100 custom parameters to each link. Free users can add one custom link parameter to each link.
  6. Select Apply. The updated link displays in your post preview on the right side of the Composer.

Add Google Analytics parameters

Google Analytics uses five UTMs. They are listed by default in the Composer when Google Analytics is selected. Here is an example of how they could be used.

UTM Description
utm_source
Campaign source (required)
The social network, search engine, newsletter name or other source driving the traffic.
utm_campaign
Campaign name
The specific campaign name or promotion, for keyword analysis.
utm_medium
Campaign medium
The advertising or marketing medium, or the kind of content being shared, like a blog post. In this case, typically a specific social media profile.
utm_content
Campaign content
Use to distinguish between similar content within ads or links that direct to the same URL. For content-targeted ads and A/B testing.
utm_term
Campaign term
Use to track paid keywords.
  1. Paste a link into the Text field of the Composer. A link toolbar appears below the field.
  2. Select Add tracking, and then select Customize.
    Organization members: Select a preset, or select Customize.
  3. Under Tracking, select Google Analytics.
  4. Select a Type (Custom or Dynamic) and enter one or more Values for each parameter. To remove a parameter, select the X to the left of it. Dynamic parameters auto-populate the Value based on the type selected:
    • Social Network: Updates the Value with the name of the social network being posted to (e.g., Twitter, Facebook).
    • Social Profile: Updates the Value to the name of the social profile being posted to (e.g., hootsuite_help).
    • Post ID: Updates the Value with a unique ID for each post on each social network.
  5. Optional: Select Add multiple values to add up to 6 Values to each parameter.
  6. Select Apply. The updated link displays in your post preview on the right side of the Composer.

Add Adobe Analytics parameters

  1. Paste a link into the Text field of the Composer. A link toolbar appears below the field.
  2. Select Add tracking, and then select Customize.
    Organization members: Select a preset, or select Customize.
  3. Under Tracking, select Adobe Analytics.
  4. Enter a Name, Type (Custom or Dynamic), and one or more Values for each parameter. Dynamic parameters auto-populate the Value based on the type selected:
    • Social Network: Updates the Value with the name of the social network being posted to (e.g., Twitter, Facebook).
    • Social Profile: Updates the Value to the name of the social profile being posted to (e.g., hootsuite_help).
    • Post ID: Updates the Value with a unique ID for each post on each social network.
  5. Select Add parameter to add up to 100 parameters to each link.
  6. Select Add multiple values to add up to 6 values to each parameter.

Manage link settings presets and shorteners

Organization admins and super admins in Team, Business, and Enterprise plans can create link setting presets for the rest of their organization members to use in the Composer.

Enterprise accounts with external shorteners enabled (Bit.ly) can also add those shorteners within link settings so that all organization members can access them in the Composer. Contact your customer success manager to have external shorteners enabled in your account.

Manage external shorteners (Enterprise)

  1. Go to My profile , and then select Social networks and teams.
  2. Select Link Settings under the organization name.
  3. If external shorteners are enabled in your account, you will see a Bit.ly option in the left menu. Select it and then select Authorize.
  4. Enter a name for the shortener (we recommend this matches the branded shortener), and then select Add new shortener.
  5. Sign in to your Bit.ly account and authorize the connection to Hootsuite.
  6. The shortener should now appear in your list of shorteners, and in the Composer for the rest of your organization to use.

The Manage Link Settings page, with Bit.ly shorteners selected, information about authorization, and an Authorize button

Create and manage presets

  1. In the Composer, enter a link in the Text field, and then select Add tracking.
  2. Under Preset, select Manage link presets.

    View all active and/or archived presets created for the organization.
  3. Select a preset to view a summary of its settings. Select more  to the right of a preset to edit it, make it the default for the organization, archive it, or remove it.
  4. Select Create new link settings in the top right to create a new preset.
  5. Enter a name for the preset, and then select a link tracking system and/or shortener, if applicable.
  6. Select Make default settings for all links to apply this preset by default to all links published from your organization. This can be overwritten manually in the Composer.

    Important: Default link presets are not applied when posting through the mobile app.

  7. Select Create new preset.

Business and Enterprise admins can also access the organization's link settings by going to My profile , selecting Social networks and teams, and then selecting Link Settings under the organization name.