Instagram Story ad campaigns let you reach your audience on a more personal level. Create Story ads in Hootsuite Ads with a photo, or video, that will appear between people's Stories on Instagram.
To create an Instagram Story campaign
- Click New campaign on the main navigation bar and proceed to create your campaign as usual.
- Under What do you want to promote? select External Website.
- On the Ads Design step (2), upload a picture or video for your Story ad.
- Picture: Recommended size 1200x1920 px.
- Video: Up to 2 minutes long, and at least 600x315 px.
- Review the preview of your ad for the Instagram Story placement under Placement & Previews. If applicable, follow any instructions listed to successfully generate the Story ad.
- For a Story-only campaign, uncheck all other placements.
Learn more about direct publishing to Instagram.
See how to create more campaign types.