Measure the performance of your social campaigns in Hootsuite Analytics. When you manage your posts with Hootsuite’s content campaigns feature, posts are associated with campaigns. These cascade attributes like pre-defined tags to each post. You can then build an analytics report with post metrics, and filter them by tag and/or campaign.
To analyze a specific campaign's performance, as compared to that of the overall social account, metrics need to be aggregated at the post level. Only post metrics can be filtered by tag and campaign. Post metrics begin with the word ‘Post’ in their name e.g. Post Likes, or Posts Table. You can also view a list of a campaign’s posts in the Post Performance section of Hootsuite Analytics.
See Metrics library for a full list of metrics for each social network.
To create a campaign performance report
- In the left-hand Analytics panel , click New Report .
- Select Custom Report from the horizontal menu.
- Click Create Report.
- Select data sources from the list on the left, and then click the green + on metrics to add them to your report. Use the search bar to choose metrics that begin with the word ‘Post’ so that you can filter them by campaign.
- When you're finished adding metrics to your report, click the X in the top-right corner of the Metrics Library drawer to close it.
Click Add metric in the top-left corner of the report to add more metrics to it later.
- Now hover your mouse over each tile and then click Configure in the top-right corner.
- Under Properties, edit the title of the tile, its comparison value, visualization, or size.
- Under Data, select the social profiles to display in the tile, and filter by tag and/or campaign.
If an option is greyed out, it is not available for the selected tile.
Each tile needs to be filtered individually, filtering by tag or campaign is not available at the report level.
Metrics on posts published in the last 31 days will continue to refresh. Data for Post metrics is available from Oct 2, 2017.
What’s the difference between post-level and page-level metrics?
Page-level metrics count engagement (likes, comments, shares) across all posts on a Page, regardless of when the posts were published. Post-level metrics count the engagement on posts that were published during the selected timeframe, so they can be grouped to measure a campaign’s performance.