Measure the performance of your social campaigns in Hootsuite Analytics. When you manage your posts with Hootsuite’s content campaigns feature, posts are associated with campaigns. These cascade attributes like pre-defined tags to each post. You can then build an analytics report with post metrics, and filter them by tag and/or campaign.
To analyze a specific campaign's performance, as compared to that of the overall social account, metrics need to be aggregated at the post level. Only post metrics can be filtered by tag and campaign. Post metrics begin with the word ‘Post’ in their name e.g. Post Likes, with the exception of the metrics titled Posts Table. You can view a list of a campaign’s posts in the Post Performance section of Hootsuite Analytics.
See Metrics library for a full list of metrics for each social network.
To create a campaign performance report
- In the left-hand Analytics panel , click New Board .
- Select Custom Board from the horizontal menu.
- Click Create Board.
- Click Metrics Library, and then click Add metric to add post metrics (beginning with the word ‘Post’) to your Board.
- When you’re finished adding metrics to the Board, hover your mouse over each one and then click Configure in the top-right corner of each widget.
- Under Properties, edit the title of the widget, its comparison value, visualization, or size.
- Under Filter, select the social profiles to display in the widget, and filter by tag and/or campaign.
If an option is greyed out, it is not available for the selected widget.
Each widget needs to be filtered individually, filtering by tag or campaign is not available at the Board level.
Metrics on posts published in the last 31 days will continue to refresh. Data for Post metrics is available from Oct 2, 2017.
What’s the difference between post-level and page-level metrics?
Page-level metrics count engagement (likes, comments, shares) across all posts on a Page, regardless of when the posts were published. Post-level metrics count the engagement on posts that were published during the selected timeframe, so they can be grouped to measure a campaign’s performance.