Add an Instagram account


Add an Instagram business profile to Hootsuite to manage its publishing and engagement along with your other social content.

Super admins, admins, and those with custom Add Social Networks permissions for their organization can add social accounts to organizations.

Before you begin

Business profiles with linked Facebook Pages have access to the full Instagram functionality available in Hootsuite. This includes post engagement in Streams, Analytics, and direct publishing. See Overview of Instagram profiles to learn more about what's available to each profile type.

To successfully connect your Instagram business profile and enable full Instagram functionality, make sure you have:

  • A Facebook Page linked to your business profile (each business profile can only be associated with a single Facebook Page and vice versa)
    Connect an Instagram account to a Facebook Page
  • An Admin or Editor page role for that Facebook Page
    Manage Page roles
  • The usernames and passwords for both your Instagram account and the Facebook account that manages the Page it’s connected to

Personal profiles and creator profiles have limited access to functionality from Instagram’s API. If you don’t have a business profile, you can convert your personal profile to a business profile for free; having a business is not required. Convert an Instagram personal profile to a business profile.

Add an Instagram account


Before adding each new profile, open another web browser tab, and make sure you are logged out of both Instagram and Facebook. Hootsuite connects automatically to any social networks currently signed in to in your browser, including any you’ve signed in to for authentication with Hootsuite.

  1. Go to My profile , and then select Social networks and teams.
    Social networks and teams option selected in the My profile menu
  2. For personal use: Select + Private Network in the bottom left.
    For use within an organization: Select Manage beside the org name, and then select Add a Social Network.
  3. Select Instagram from the list on the left, and then select Connect with Instagram.
    List of social network options with Instagram selected, showing the Connect with Instagram button
  4. Enter your Instagram account credentials (username and password), select Log In, and then select Authorize/Continue.
  5. Select Sign in to Facebook to complete the connection.
    If you don’t complete the authentication with an associated Facebook Page, your Instagram business profile will have the limited functionality of a personal profile.
    To add a personal profile, select Exit with limited access at this step.
  6. Enter your Facebook username and password, and then select Log In.
    The Facebook user signing in must be an admin of the Page associated with the Instagram business profile.
    Getting an error? See Troubleshoot an Instagram business connection.
    Getting sent to your Facebook Page inside Facebook? See Add a Facebook account.
  7. You may be prompted to authorize access to your Instagram Business profile. Select OK.
  8. Select Done.

Verify your Instagram account setup

You’ll know if your business profile is successfully enabled with Hootsuite because it will display your Instagram profile picture. Business profiles that haven’t completed the authentication with Facebook (and personal profiles) will have the default black Instagram logo as their profile picture, shown here, and limited functionality.
A business profile that hasn't authenticated with Facebook, showing a black Instagram logo as its profile picture

See a list of Instagram profiles in your dashboard and check their setup status. The setup that enables direct publishing also enables analytics and stream engagement.

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