Article updated: March 07, 2025
Threads metrics
Threads metrics help you figure out how you're doing on Meta Threads. This article goes over the Threads metrics available in Analytics. Use CTRL+F (CMD+F on Mac) to search content in this article. Meta only allows us to provide organic metrics for Threads.
To see how Hootsuite backfills data for Threads metrics, see Understand data in Analytics.
Note: Threads metrics are not currently available in Post performance reports or when using the Best time to publish feature.
Threads Page-level metrics
Page metrics or Page-level metrics display results that occurred during the selected date range for all posts published to a Page, regardless of when the posts were published. So, if you track any Page-level metrics in your reports, the data you see is for the entire Page. For example, a metric like Profile views shows you the total number of views that your Threads profile posts received during your selected date range - it doesn't matter if the posts were published during or outside of that range. Learn more about the difference between post-level and Page-level metrics.
| Metric name | Description |
|---|---|
| Followers | The number of people following your profiles |
| Posts | The number of posts published to your profiles (includes quoted posts) |
| Posts table | A list of posts published by your profiles, along with their likes, replies, and impressions |
| Profile engagement | The number of likes, replies, reposts, and quotes received by your profiles' posts |
| Profile likes | The number of likes received by your profiles' posts |
| Profile quotes | The number of times people quoted your profiles' posts |
| Profile replies | The number of top-level replies received by your profiles' posts (replies are counted for the Thread, not the person |
| Profile reposts | The number of times people reposted your profiles' posts |
| Profile views | The number of times people viewed your profile |
| Top posts | The best-performing posts across all of your profiles |
Threads post-level metrics
Post metrics or post-level metrics only display results for posts published during the selected date range. So, if you review your post performance results or track any post-level metrics in your reports, like Post impressions, the data you see is only for the posts published during your selected date range. Learn more about the difference between post-level and Page-level metrics.
| Metric name | Description |
|---|---|
| Post engagement | The number of likes, replies, reposts, and shares received by posts you published during the date range |
| Post engagement rate | The average engagement rate for all posts, calculated as the sum of engagement rates for each post divided by post impressions. The engagement rate for a post is calculated as the number of people who liked, replied, reposted, or shared a post you published during the date range, as a percentage of the number of times your post was played or displayed on people's screens. We recommend Line, Area, and Column visualizations for daily values over time |
| Post impressions | The number of times posts you published during the date range were played or displayed on people's screens. This metric is estimated by Meta |
| Post interactions | The number of likes, replies, reposts, and quotes received by posts you published during the date range |
| Post likes | The number of likes received by posts you published during the date range |
| Post quotes | The number of times people quoted posts you published during the date range |
| Post replies | The number of times people replied to posts you published during the date range, not including reposts and quotes. If the post is a main post, this number includes total replies. If the post is a reply, this number includes only direct replies |
| Post reposts | The number of times people reposted posts you published during the date range |
| Post shares | The number of times people shared posts you published during the date range. This metric is estimated by Meta |
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