Article updated: August 07, 2024
View an overview of your week's performance
Important: This feature is currently in development and is available on the web version of Hootsuite only (not on mobile). Watch for a full release in the future.
Gauge your progress and identify what's driving your results on social. Your Social Relationship Score provides a weekly snapshot of your social media performance across Facebook, Instagram, and LinkedIn. In addition, you'll get insights and recommendations to help you improve and strengthen your social media presence. You can find a summary of your score on the Hootsuite home page . Visit your Weekly overview in Analytics
to view the full details of your score along with insights and personalized recommendations on what you can do to improve.
Plans: Professional plan members in a single organization
About your overall score
Your social relationship score (SRS) is a combined average for all of your connected Facebook, LinkedIn, and Instagram social media accounts. We evaluate your content's effectiveness using key metrics, such as impressions, engagements, shares, comments, and more. These metrics are weighted to give you your score. A higher score reflects a more effective content strategy.
Your score includes data from all posts you publish to your connected accounts - regardless of whether they were published from Hootsuite. Your score is updated weekly and also when you connect or disconnect a social account from Hootsuite. When you connect a social media account, your score may take a minute to update.
Review your insights and recommendations
Accompanying your score, you'll find AI-powered insights and recommendations broken down by social media account. These can help you see what you're doing right and help you learn what you can adjust to improve your overall score and social strategy. Select your social media account to see your recommendations for that account.
See your post highlights and impressions
Take a look at your most engaging and least engaging post, along with other key results from the past week. Posting frequency is updated weekly and is based on Monday through Sunday of the previous week. Post highlights are calculated using the following metrics:
- Total engagements - The number of interactions (reactions, comments, and shares) your post received
- Reactions - The number of reactions (love, haha, wow, sad, angry) your post received without paid promotion
- Comments - The number of comments your post received including with paid promotion
- Shares - The number of times people shared your post without paid promotion
- Impressions - The number of people who saw your post without paid promotion
- Total engagements - The number of times someone liked, commented, or saved your post, or shared your reel without paid promotion
- Post reactions - The number of times someone liked your post without paid promotion
- Post comments - The number of comments your post received without paid promotion
- Post shares - The number of times people shared your post without paid promotion
- Impressions - The number of times your post was displayed on a person's screen
- Total engagements - The number of times people commented, shared, or reacted to your post
- Post reactions - The number of reactions to your posts without paid promotion
- Post comments - The number of comments your post received without paid promotion
- Post shares - The number of times people shared your post
- Impressions - The number of times your post was displayed on someone's screen
FAQ
How often does my score update?
Your score is updated weekly and also when you connect or disconnect a social account from Hootsuite. When you connect a social media account, your score may take a minute to update.
Does the score include data from posts not published through Hootsuite?
Yes, we use all posts published to connected accounts to calculate your score. This includes posts you publish directly on the social network (for example, if you publish the post from Facebook).
Does the score calculate all social networks?
No. Right now the score only measures connected Instagram business profiles, Facebook Pages, and LinkedIn Pages.
How can I improve my score?
Take action on the personalized recommendations to level up your social presence and your score.
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