Listening (powered by Talkwalker) collects Facebook mentions from owner posts, audience posts on the owner’s wall, and dark posts, as well as non-owned Facebook Pages. However, to collect any Facebook data, you must generate a token that allows Hootsuite to access the platform on your behalf.

You can monitor Facebook Pages for which you have administrator permissions by connecting those accounts to Listening. See Connect your social accounts to Listening for more information.

You can also monitor public Facebook Pages by adding them as public channels in Listening. See Add a public channel for more information. When you add a Facebook channel, Hootsuite can retrieve posts from the previous 400 days.

Data coverage for Facebook depends on the type of Page you are monitoring. See the following sections for more details.

Note: Facebook data is not available with Listening Basics.

Facebook post data

Facebook post data in Listening (powered by Talkwalker)

Data	Owned Page	Public Page
Post content (owner and audience)
Post type
Post media (video, picture)
Post URL
Number of shares
Number of Facebookreactions
Number of comments
Content of comments (owner and audience)
Commenter's name
Commenter's profile pic
Post reach (actual)
Post impressions
Post link clicks
Engaged users
Complete video views
Number of Facebookfollowers
Page mentioned in posts (partial coverage)
Page mentioned in comments

Facebook author data

Facebook author data in Listening (powered by Talkwalker)

Data		Owned Page	Public Page
Author type	Posts from a Public Page
	Posts from a private user account
Public Page metadata	Name
	Author URL
	Bio
	Profile picture
Private user metadata	Name
	Author URL
	Bio
	Profile picture

Facebook Page data

Facebook Page data in Listening (powered by Talkwalker)

Data	Owned Page	Public Page
Number of posts
Posts distributed by paid and unpaid
Number of audience posts
Number of comments (owner and audience)
Page post impressions
Impressions distributed by paid and unpaid
Page reach
Reach distributed by paid and unpaid
Engagement distributed by type
Engagement distributed by paid and unpaid
Link clicks distributed by paid and unpaid
Page clicks
Clicks distributed by link clicks, video plays, photo views, etc
Page engaged users
Page views
Page likes
Page reactions distributed by type
Negative feedback distributed by action type
New Page likes and unlikes
Page view referrals distributed by source
Engaged users distributed by gender and age
Audience top cities

Facebook video data

Facebook video data in Listening (powered by Talkwalker)

Data	Owned Page	Public Page
Total number of video views
Video views distributed by organic and paid
Complete video views
Complete video views distributed by organic and paid
Video views distributed by autoplay and click-to-play
Unique video viewers

Listening (powered by Talkwalker) collects Instagram data from posts, comments, tags, stories, and mentions on owned Instagram accounts, posts on non-owned Business and Creator accounts (through public channel monitoring), and public Instagram posts (through hashtag tracking).

Talkwalker uses its own methodology to infer location based on a model that takes several parameters into consideration, such as author bio content (including emoji flags), country code, domain URL linked from the profile, user name, and profile publications language.

Data coverage for Instagram depends on the type of account you are monitoring, and whether you are using hashtag tracking. See the following sections for more details.

Note: Instagram data is not available with Listening Basics.

Instagram post data

Instagram post data in Listening (powered by Talkwalker)

Data	Hashtag tracking	Owned account	Non-owned account
Number of posts
Post captions
Post media
Instagram TV posts
Instagram reels
Post type (photo, video, carousel, Instagram TV reel
Post URL
Timestamp
Number of likes
Number of comments
Comments content
Potential reach
Actual post reach
Post impressions
Post engagements
Video views
Account mentioned in posts and reels
Comments on posts that mention account
Account mentioned in comments
Account tagged in media
Comments on posts that tag account in media

Instagram author data

Instagram author data in Listening (powered by Talkwalker)

Data		Hashtag tracking	Owned account	Non-owned account
Author type	Posts from a Business or Creator account
	Posts from a user account
Author metadata	Name
	Author URL
	Bio
	Profile picture
	Number of followers

Note: You get posts published by other Business or Creator accounts or private users if you are tagged in the post or media. Additionally, you get comments on your owned posts, regardless of who writes them, as well as comments where your Page was tagged in.

Instagram profile data

Instagram profile data in Listening (powered by Talkwalker)

Data	Hashtag tracking	Owned account	Non-owned account
Total reach
Total impressions
Clicks
Profile views
Followers distributed by gender
Followers distributed by age
Followers distributed by top countries
Followers distributed by top cities
Followers distributed by top languages

Instagram Stories data

Instagram Stories data in Listening (powered by Talkwalker)

Data	Hashtag tracking	Owned account	Non-owned account
Total stories
Story media
Story reach
Story impressions
Story replies
Story completion rate
Story total interactions distributed by taps forward, exits, or taps back

Instagram Reels data

Instagram Reels data in Listening (powered by Talkwalker)

Data	Hashtag tracking	Owned account	Non-owned account
Number of likes
Number of comments
Content of comments
Follower count
Reach
Plays
Number of times saved
Number of shares
Total interactions

Note: When you connect an owned Instagram account to Listening or add a non-owned Instagram account as a public channel, Hootsuite adds Reels from the past 400 days as historical data. For new hashtag channels, Hootsuite adds Reels from the previous 24 hours.

Hashtag monitoring limitations

Instagram limits the number of hashtags you can track with Business or Creator accounts. Each linked Business or Creator account can track up to 30 hashtags within a rolling 7 day period. If you remove a hashtag from your tracked hashtag list before the 7 day period ends, it still counts toward the 30 hashtag limit.

In addition, note the following:

• Instagram does not provide a user name or user handle in API data. However, you can access the post manually by selecting the mention in the results.
• Only content published within the previous 24 hours is returned (no historical data is available).
• Instagram does not provide publication date or follower count for mentions returned with hashtag tracking.

Instagram Collab posts

Instagram Collabs allow Instagram users to co-author Feed Posts (including videos) and Reels with others. The co-authored post or Reel appears on both Instagram profiles of the collaborators, and is shared to the followers of both users. Instagram Collab posts list both Instagram handles in the header as the post’s or Reel’s authors.

While the co-authored content shows up in both feeds on Instagram, the Instagram API only delivers feed posts for the first author listed. If you are only monitoring the Instagram account of the second author listed in the post, the post won’t appear in your results.

Listening (powered by Talkwalker) collects Twitter data from posts, replies, and mentions on both owned accounts and non-owned accounts (through public channel monitoring). You can also monitor the results of a search on Twitter using keywords or hashtags.

You can monitor your own Twitter accounts for advanced insights on your account activities by connecting those accounts to Listening. See Connect your social accounts to Listening for more information.

You can also monitor public Twitter accounts by adding them as public channels. See Add a public channel for more information.

Talkwalker has access to the entire Twitter Firehose, for full Twitter coverage. However, the coverage provided by the Twitter API depends on the type of monitoring. See the following sections for more details.

Twitter post data

Twitter post data in Listening (powered by Talkwalker)

Data	Query tracking	Owned account	Non-owned account
Content
Type
Media (text, video)
URL
Replies count
Timestamp
Number of retweets
Number of likes
Number of quote tweets
Number of followers
Number of replies
Content of replies mentioning account (or mentioning keyword or hashtag)
Content of retweets mentioning account (or mentioning keyword or hashtag)
Content of quote tweets
Actual reach
Potential reach
Tweet impressions
Bookmarks
URL clicks (owner content only)
Profile clicks (owner content only

Twitter author data

Twitter author data in Listening (powered by Talkwalker)

Data	Query tracking	Owned account	Non-owned account
Name
Author URL
Bio
Profile picture
Verification checkmarks (blue, gold, or grey)

Twitter profile data

Twitter profile data in Listening (powered by Talkwalker)

Data	Query tracking	Owned account	Non-owned account
Number of tweets (owner and audience)
Total (actual) reach
Potential reach
Total impressions
Total engagement
Number of replies (owner and audience)
Number of retweets (owner and audience)
Number of quote tweets (owner and audience)
Number of likes
URL clicks
Video views
Profile clicks
Number of followers
New followers
Audience content distributed by most used devices
Audience distributed by gender and age
Audience top countries, top languages, top family status, top interests, top occupations
Audience distributed by individual and business accounts
Audience distributed by automated and non-automated accounts
Post clicks by category (details, media, URL, profile, or hashtag)

Listening (powered by Talkwalker) collects LinkedIn data, such as posts and comments, from LinkedIn Company pages for which you have super admin permissions.

You can only monitor owned LinkedIn pages and metrics.Listening only collects owned posts and their associated audience comments. Reposts of any content published by another Page are not included in your LinkedIn results. The engagement metric is only available for content published in the last 30 days.

When you connect a new LinkedIn account to Listening, Hootsuite fetches posts from the previous 400 days (to a maximum of 10,000 posts) as historical data.

Note: LinkedIn data is not available with Listening Basics.

LinkedIn Page data

Listening collects the following data for owned LinkedIn Company pages:

• Posts
• Number of owner comments
• Number of audience comments
• Total likes
• Total shares
• Total clicks
• Total impressions
• Total followers
• New followers
• Paid followers
• Organic followers
• Followers distributed by function, seniority, country, company size, and industry

LinkedIn post data

Listening collects the following data for individual posts on owned LinkedIn Company pages:

• Post content
• Post type
• Post media (video, image)
• Timestamp
• Number of likes
• Number of shares
• Number of comments
• Number of clicks
• Number of impressions
• Content of comments (excluding comments on comments)
• Commenter’s name
• Video views (for video content)
• Unique viewers (for video content)
• Average view duration (for video content)

Listening (powered by Talkwalker) collects mentions based on YouTube users, videos, and search terms.

You can monitor a specific YouTube channel, or an individual YouTube video, to get video metrics and comments. For individual videos, add the YouTube video URL as a channel to get the best coverage. See Add a public channel for more information.

You can also monitor YouTube results for one or more keywords that show up in video descriptions and comments. The search returns matching results directly from YouTube and not only the results that are already available in the Talkwalker database, so make sure that your keyword search is as specific as possible.

YouTube video data

YouTube video data in Listening (powered by Talkwalker)

Data	Query monitoring	Video or Shorts	Channel
Video title
Video description
Author name
Video URL
Timestamp
Number of likes
Number of views
Number of comments
Content of comments (owner and audience)
Commenter's name
Commenter's avatar
Commenter's URL

Note: For query monitoring, you get the video title and video descriptions on video posts. In addition, you only get the content of comments that contain the keyword or keyword phrase in the query.

YouTube user data

YouTube user data in Listening (powered by Talkwalker)

Data	Query monitoring	Video or Shorts	Channel
Number of posts
Number of owner comments
Number of audience comments
Number of views
Number of likes
Total subscribers
New subscribers

Listening (powered by Talkwalker) has access to Pinterest data through crawling. You can monitor any Pinterest accounts or Pinterest boards (saved or pinned pins) when you add them as public channels. See Add a public channel for more information.

Pinterest mentions (and hashtags) that match your topic search term are included in your topic results. These mentions or hashtags come from either monitored accounts or boards, or from Talkwalker’s internal catalog, built from popular boards and top accounts.

Although you don’t need to generate an access token for Pinterest data, you need to add relevant Pinterest accounts or boards as public channels. When you set up a new Pinterest channel, you get a maximum of 30 days of historical data for created pins, and saved pins (for each board, up to 100 posts).

Listening provides the following data for each Pinterest mention:

• Author name
• Author profile photo
• URL
• Content
• Creation date and time
• Board name
• Number of reactions (Love, Good Idea, Thanks, Wow, Haha)
• Pins
• Repins (shares)
• Comments count (for each pin and repin)
• Number of followers
• Likes

Note: Engagement is the sum of the number of comments, number of repins, and reactions. Reach is the number of followers.

Listening (powered by Talkwalker) collects mentions from all active subreddits (and a large majority of historical top subreddits). Talkwalker has access to the Reddit Firehose through the Reddit API, which ensures full coverage.

Reddit mentions that match keywords in your search terms are automatically included in your search results.

Listening provides the following data for each Reddit mention:

• Engagement (sum of comments and total votes; for posts prior to July 2024, number of comments
• Upvotes
• Downvotes
• Total votes (sum of upvotes and downvotes)
• Subreddit subscribers
• Reddit Karma (user’s contribution to Reddit)
• Comments (by user)

LINE is an instant messaging and social media app which gained significant popularity in the JAPAC region, especially in Japan, where it has become the top-rated social media platform with a substantial user base.

Listening (powered by Talkwalker) maintains a pool of data from monitored LINE Official Accounts from which it matches results against relevant search terms.

Note: Only Official Accounts accessible from the browser can be included in Listening coverage. Listening cannot monitor accounts that are only accessible through the LINE app.

You can isolate LINE data by using a dedicated Boolean operator (sourcetype:SOCIALMEDIA_LINEOA) in your search query. You can search for results from specific accounts by using the author: or authorshort: Boolean operators with the account names.

LINE mention data

Listening provides the following data for each LINE mention:

• Author name
• Author profile photo
• URL (opens the account’s Mixed media feed on LINE as it is not possible to link directly to posts.)
• Content
• Publication date and time

LINE post data

Listening provides the following data for each LINE post returned in the results:

• Comments count
• Number of likes
• Number of shares
• Number of profile’s friends
• Number of profile followers (Note that not all Official Accounts have the number of Profile Followers available by default as this option needs to be manually enabled in the account’s settings directly on LINE.)