Changes to Facebook metrics - March 14, 2024

Meta is deprecating some of their Facebook metrics on March 14, 2024. These changes will affect some Hootsuite metrics and metric breakdowns. Read Meta's announcement.

Tip: This article serves as a point-in-time notification. As new metrics are added, you'll find them in our metrics library (see Metrics in Analytics).

How will the deprecation affect metrics in Hootsuite Analytics?

Deprecated metrics will no longer be available in the metrics library. This means they cannot be added to Analytics reports. If you've already added a metric to a report and that metric is slated for deprecation, it will still be available in your report. However, the metric won't update with new data and will display with a yellow icon to indicate it's status.

You can no longer apply deprecated breakdowns to metric tiles. If you've already applied a breakdown to a tile in your report and that breakdown is slated for deprecation, it will still be available in your report. However, the metric tile cannot be updated. If the tile is removed, it cannot be recreated.

Advanced Analytics

Deprecated metrics will still be available in Impact content, Content comparison, ROI analysis, Custom metrics, and Data export. However, the metrics won't update with new data. They will only be used for historical purposes.

Metrics and breakdowns that are changing

The following table lists the metrics and breakdowns that are changing.