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  Article updated: March 13, 2024

Changes to Facebook metrics - March 14, 2024

Meta is deprecating some of their Facebook metrics on March 14, 2024. These changes will affect some Hootsuite metrics and metric breakdowns. Read Meta's announcement.

How will the deprecation affect metrics in Hootsuite Analytics?

Deprecated metrics will no longer be available in the metrics library. This means they cannot be added to Analytics reports. If you've already added a metric to a report and that metric is slated for deprecation, it will still be available in your report. However, the metric won't update with new data and will display with a yellow icon to indicate it's status.

You can no longer apply deprecated breakdowns to metric tiles. If you've already applied a breakdown to a tile in your report and that breakdown is slated for deprecation, it will still be available in your report. However, the metric tile cannot be updated. If the tile is removed, it cannot be recreated.

Advanced Analytics

Deprecated metrics will still be available in Impact content, Content comparison, ROI analysis, Custom metrics, and Data export. However, the metrics won't update with new data. They will only be used for historical purposes.

Metrics and breakdowns that are changing

The following table lists the metrics and breakdowns that are changing.

Metric changes
Metric in AnalyticsWhat is changing
Page content clicksThis metric will be deprecated
Page storiesThis metric will be deprecated
Page engaged usersThis metric will be deprecated
Page engagement rateCalculation will change
Page engagementBecause of the changes to Page engaged users and Page engagement rate, this metric will also be affected. The Hootsuite team is working on replacing affected engagement metrics
Page new fansSource breakdown will not be available
Page fansGender and age breakdowns will not be available
Page mobile check-ins (unique) metricThis metric will be deprecated
Page mobile check-ins metricThis metric will be deprecated
Page positive feedback (unique) metricThis metric will be deprecated
Page likes
This metric will be deprecated
Page sharesThis metric will be deprecated
Page commentsThis metric will be deprecated
Page answersThis metric will be deprecated
Page couponsThis metric will be deprecated
Page RSVPThis metric will be deprecated
Page positive feedback (unique)This metric will be deprecated
Page referral traffic > TypeThis metric will be deprecated
Page logged-in views (unique)This metric will be deprecated
Page viewsStatus breakdown will not be available
Post storiesThis metric will be deprecated
Post people talking about thisThis metric will be deprecated
Post paid fan impressions (unique)This metric will be deprecated
Post paid fan impressionsThis metric will be deprecated

 

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