Twitter has made several changes to how tweets work over recent months. See below for what these changes look like in Hootsuite.
Changes to replies - 3/31/17
Now when you reply to a tweet, the other @usernames in the conversation will no longer count towards your 140 characters! In your Hootsuite Streams, those names will also now be displayed above your tweet, rather than in the body of it.
New tweets beginning with a @username will now reach all your followers. This means no longer having to use a period (.@) to broadcast your tweets broadly. To ensure that replies are seen by all of your followers, you can retweet them.
These changes are rolling out to all Free, Pro, Professional and Team plan users as part of Hootsuite’s new in-stream Twitter reply experience. Twitter replies will no longer be created in the Compose message box, but in a new pop-up window. These changes will take effect for all Enterprise users when composing features like access to content libraries and link shortening are added to the new reply experience.
They are, however, available to Enterprise users by request - please contact your customer success manager for more information.
Get more out of 140 characters - 09/19/16
As of today, photos, GIFs and videos will no longer use up characters in your Tweets!
Quote Tweets and URLs will continue to reserve 23 characters in Tweets.
Retweet yourself - 08/26/16
Now you can Retweet or Quote Tweet your own Tweets! Retweet yourself with the Retweet button in your Hootsuite streams, useful for when you want to resurface prior Tweets or quickly reuse already approved content.