As of May 6, all new links shortened in the Hootsuite compose box and through the ow.ly API (ow.ly, ht.ly, owl.li, htl.li, and vanity URLs) will have an increased hash length of 11 characters from the current 6. This change allows us to increase the number of URLs available to our customers.
- Old ow.ly link: http://ow.ly/4n5hfh
- New ow.ly link: http://ow.ly/4n5hfhvb6li
Twitter uses 23 characters in Tweets for all links, regardless of their length or the shortener used, so this change will NOT affect Tweet character counts, but will be purely visual.
Note that this change only applies to new shortened links; all URLs shortened prior to May 6th will remain as they are.