Work with videos


Each social network has its own requirements for video files. Hootsuite takes care of much of the work to ensure that your videos are compliant, but you may want to review specific requirements, such as length limits, before uploading. Depending on whether Hootsuite needs to adjust aspects of your video, such as dimension or bit rate, you may need to consider and accommodate for processing times and advance scheduling requirements. To make your content more accessible, you can add .srt caption files to videos in Twitter and Facebook posts.

The information in this article applies to:

  • Twitter profiles
  • Facebook Pages
  • Facebook groups
  • LinkedIn Pages
  • Instagram profiles

This article provides information on the video requirements and limitations for each social network. For detailed instructions on how to attach videos to your posts, see Create and publish posts.

Video file requirements

Each social network has unique video file requirements. These include, for example, limits on file size and aspect ratio. When you publish a video directly to a social network (outside of Hootsuite), that network automatically optimizes it to fit its own requirements. 

If you are a Hootsuite Professional, Team, Business, or Enterprise plan member, Hootsuite’s transcoding feature will take care of video width, height, and bit rate. You’ll need to ensure that your videos meet all other requirements before attaching them to your post. Free and Legacy Pro users must ensure that their videos meet all file requirements.

Note: Transcoding can sometimes have a minor effect on the sharpness of video quality. To preview your video before posting, you can schedule it and view it in Hootsuite Planner. See Schedule a post.

The Hootsuite mobile app also encodes uploaded video to fit each social network's video requirements. You don't have to worry about formatting them yourself.

  Twitter Instagram profile Instagram Business Facebook Page, group LinkedIn Page
Web formats mp4, mov mp4, mov mp4, mov mp4, mov mp4, mov
iOS format mov mov mov mov mov
Android format mp4 mp4 mp4 mp4 mp4
File size 512 MB n/a 100 MB 1 GB 512 MB
Length 0.5 - 140 sec 3 - 60 sec 3 - 60 sec 1 sec - 20 min 3 sec - 10 min
Width 32-1280 n/a 1920 max n/a 4096 max
Height 32-1024 n/a n/a n/a 2304 max
Aspect ratio Between 1:3 and 3:1 n/a Between 4:5 and 16:9 Between 16:9 and 9:16 Between 1:2.4 and 2.4:1
Bit rate 25 Mbps n/a 5 Mbps n/a 30 Mbps
Frame rate 30 fps
n/a 23 - 60 fps   10 - 60 fps
Audio Mono or stereo        
Recommended codecs Audio: AAC LC
Video: H264 High profile
Caption format srt Not supported Not supported srt Not supported

Note: Only Facebook and Twitter allow you to edit your video thumbnails.

Video processing times

To allow time for processing, large videos, and videos that need transcoding, will experience a short delay before publishing. Processing begins after you select Post or Schedule. While a video is processing, the post cannot be edited or duplicated.

Scheduled posts that have videos that require extra time to process cannot be edited or rescheduled 15 minutes before publishing (30 minutes if transcoding is required).

A status window alerts you when processing is complete.

Status window showing video processing status

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