Professional and Legacy Pro customers have a streamlined reporting experience in Hootsuite Analytics with Overview reports. These reports display a collection of metrics for Twitter, Facebook, Instagram, or Linkedin. The Mixed Overview offers a combined view of all four. Monitor your social performance in these individual dashboards, export your reports, or schedule them for automatic delivery to your inbox.
Legacy Pro customers who have purchased the Reports upgrade, and Team, Business, and Enterprise accounts created after January 7, 2019, will have the Overview reports in addition to custom reporting.
Team, Business, and Enterprise accounts created before January 7, 2019 will have the Overview page along with custom reporting. See below for more details
Learn more about each metric in the metrics library.
|Facebook Overview||Posts, Fans, Engagement, Traffic, Posts by Page, Fans by Page, Engagement by Type, Traffic by Page, Inbound Messages by Sentiment, Posts Table, Video Views Table|
|Twitter Overview||Tweets, Followers, Engagement, Traffic, Tweets by Account, Followers by Account, Engagement by Type, Traffic by Account, Inbound Messages by Sentiment, Tweets Table|
|Instagram Overview||Posts, Followers, Engagement, Post Video Views, Posts by Account, Followers by Account, Engagement by Type, Inbound Messages by Sentiment, Posts Table, Video Views Table|
|LinkedIn Overview||Posts, Followers, Engagement, Page Clicks, Posts by Page, Followers by Page, Engagement by Type, Page Clicks by Page, Posts Table|
|Mixed Overview||Facebook Fans, Twitter Followers, Instagram Followers, LinkedIn Followers;
Facebook Posts, Tweets, Instagram Posts, LinkedIn Posts;
Facebook Engagement, Twitter Engagement, Instagram Engagement, LinkedIn Engagement;
Facebook Engagement by Type, Twitter Engagement by Type, Instagram Engagement by Type, LinkedIn Engagement by Type;
Facebook Traffic, Twitter Traffic, Facebook Traffic by Page, Twitter Traffic by Account, Facebook Page Content Clicks, Facebook Post Clicks, LinkedIn Page Clicks, LinkedIn Post Clicks, Facebook Referral Traffic, Twitter Clicks by Referrer, Twitter Clicks by Country;
Facebook Inbound Messages by Sentiment, Facebook Posts Table, Twitter Inbound Messages by Sentiment, Tweets Table, Instagram Inbound Messages by Sentiment, Instagram Posts Table, LinkedIn Posts Table
To configure an Overview report
Click on the title in the top-left corner of the report to edit it.
To modify the time frame displayed, click the date range in the top-right corner, select a new time frame, and then click Set. Track performance trends over time by comparing two time frames, or click the X to remove the comparison.
Finally, click Filter to select the profiles that display from your connected social networks. Display one profile per report, or aggregate your metrics across social profiles.
To create an Overview report
There is no limit to the number of Overview reports you can create. Choose from the Facebook, Twitter, Instagram, LinkedIn, or Mixed Overviews.
- Click the arrows to open the left-hand Analytics panel.
- Click New Report .
- Under the Getting Started tab, click Create Report below the desired template.
Click Delete at the top of the report for those you no longer need.
To export a report
Click PDF in the top-right corner, or click the drop-down arrow to select .pptx format.
To schedule an email export
Exports can be scheduled for delivery to your email inbox weekly every Tuesday, and/or monthly every second day of the month. All exports are scheduled for 10am GMT. Multiple exporting schedules and formats can be set up for a single report.
- Click Schedule an email export at the top of the report.
- Click New Scheduled Export.
- Select the export format and frequency.
- Click Schedule.
The Overview page in Hootsuite Analytics displays a standardized set of aggregated data for Team, Business, and Enterprise accounts created before January 7, 2019. Along with your custom reporting, monitor the Overview page for a snapshot of Twitter, Instagram, and Facebook Page activity in one dashboard. Switch back and forth between each social network in the top-left corner .
The Overview page shows data from the selected time frame as compared to the equivalent previous time frame. To change the time frame displayed, click the date range in the top-right corner, select a new time frame, and then click Set.
The social profiles being displayed are shown at the top of the page. To select which account(s) to display, click the drop-down arrow , check the box beside each one, or click Select all, and then click Apply.
Hover your mouse over each or to learn more about the data being displayed.
The Recent Posts table at the bottom of the Overview can be sorted by category by clicking on each table heading.