The Overview reports in Hootsuite Analytics provide a streamlined reporting experience. These templates display a collection of metrics for Twitter, Facebook, Instagram, Linkedin, or Ow.ly traffic. The Mixed Overview offers a combined view of all four social networks.
Track your social performance with these convenient reports. Create as many of each overview as needed, or delete the ones you don’t use. You can also export them, or schedule them for automatic delivery to your inbox.
Team, Business, and Enterprise plan customers can also create custom reports, as well as customize the data within the Overviews, like any other report. More details on custom reports
In this article:
Learn more about each metric in the metrics library.
|Facebook Overview||Posts, Fans, Engagement, Traffic, Posts by Page, Fans by Page, Engagement by Type, Traffic by Page, Inbound Messages by Sentiment, Posts Table, Video Views Table|
|Twitter Overview||Tweets, Followers, Engagement, Traffic, Tweets by Account, Followers by Account, Engagement by Type, Traffic by Account, Inbound Messages by Sentiment, Tweets Table|
|Instagram Overview||Posts, Followers, Engagement, Post Video Views, Posts by Account, Followers by Account, Engagement by Type, Inbound Messages by Sentiment, Posts Table, Video Views Table|
|LinkedIn Overview||Posts, Followers, Engagement, Page Clicks, Posts by Page, Followers by Page, Engagement by Type, Page Clicks by Page, Posts Table|
|Mixed Overview||Facebook Fans, Twitter Followers, Instagram Followers, LinkedIn Followers;
Facebook Posts, Tweets, Instagram Posts, LinkedIn Posts;
Facebook Engagement, Twitter Engagement, Instagram Engagement, LinkedIn Engagement;
Facebook Engagement by Type, Twitter Engagement by Type, Instagram Engagement by Type, LinkedIn Engagement by Type;
Facebook Traffic, Twitter Traffic, Facebook Traffic by Page, Twitter Traffic by Account, Facebook Page Content Clicks, Facebook Post Clicks, LinkedIn Page Clicks, LinkedIn Post Clicks, Facebook Referral Traffic, Twitter Clicks by Referrer, Twitter Clicks by Country;
Facebook Inbound Messages by Sentiment, Facebook Posts Table, Twitter Inbound Messages by Sentiment, Tweets Table, Instagram Inbound Messages by Sentiment, Instagram Posts Table, LinkedIn Posts Table
|Ow.ly Traffic Overview||Ow.ly Shortened Links, Ow.ly Total Clicks, Ow.ly Traffic for Facebook, Ow.ly Traffic for Twitter, Facebook Per-Post Ow.ly Clicks, Twitter Per-Tweet Ow.ly Clicks, LinkedIn Pages Per-Post Ow.ly Clicks|
To configure an Overview report
Click on the title in the top-left corner of the report to edit it.
To modify the time frame displayed, click the date range in the top-right corner, select a new time frame, and then click Set. Track performance trends over time by comparing two time frames, or click the X to remove the comparison.
Finally, click Social Networks to select which of your connected profiles will display in the report. Display one profile per report, or aggregate your metrics across social profiles.
Hover your mouse over each widget and then click to learn more about the data being displayed.
Re-sort table tiles (except Ow.ly click tables) by clicking on each column heading.
To create an Overview report
There is no limit to the number of Overview reports you can create. Choose from the Facebook, Twitter, Instagram, LinkedIn, or Mixed Overviews.
- Click the arrows to open the left-hand Analytics panel.
- Click New Report .
- Under the Getting Started tab, click Create Report below the desired Overview template.
Click Delete Report at the top of the report to remove those you no longer need.
To export a report
Click Export as PDF in the top-right corner, or click the drop-down arrow to select a different format.
See Schedule exports to learn how to schedule an email export of an Overview report.