Metrics are the different types of data you can collect and display on your Boards. The visualization of each metric can be configured in the metric settings.
Data for each metric begins collecting as soon as your social accounts are connected to the Hootsuite dashboard. Data is not collected retroactively, so your analytics will not pull information from before the connection date.
In this article:
- All comparisons visualized with a line chart, area chart, number widget or column chart will list a breakdown of the top three values, and display the remaining data in an ‘Other’ category.
- Facebook Pages require at least 30 likes before any analytics can be returned for them, the same as on Facebook.com.
- Most Facebook metrics come from Facebook Insights, which are only updated once daily, the same as on Facebook.com.
- All metrics are reported in Greenwich Mean Time (GMT).
Metrics in table format (overviews) can be sorted by category by clicking on each column heading.
Use different metrics to understand who is seeing your content (Audience), what kind of action is being taken based on your content (Engagement), and how your content is performing (Publishing).
P = Publishing E = Engagement A = Audience
Ow.ly metrics are listed under the Twitter metrics in the metrics library, because the data is associated with the Twitter/Ow.ly account used to shorten the link. Set that Twitter account as the data source to view all associated ow.ly link data.
Team metrics (available to Enterprise team admins)