Hootsuite Academy FAQ

  

Program Questions

What kinds of certifications are offered through Hootsuite Academy?

Hootsuite Academy offers education and certifications in Social Marketing, the Hootsuite Platform, Advanced Social Advertising, Social Selling, Social ROI and Value Analysis, and Advanced Social Media Strategy.

How much time do I need to complete the Social Marketing courseware?

The training takes approximately 6 hours to complete, including quizzes and exercises. If you’re taking the certification exam, please see below for exam-related questions.

How much time do I need to complete the Hootsuite Platform training?

The training takes about 2 hours and 30 minutes to complete. If you're taking the certification exam, please see below for exam-related questions.

How much time do I need to complete the Advanced Social Advertising training?

We estimate it will take 4 hours and 30 minutes to complete the course and exam from start to finish.

How much time do I need to complete the Social Selling training?

The training takes approximately 2 hours to complete.

How much time do I need to complete the Social ROI and Value Analysis training?

We estimate that the training will take 3 hours to complete.

How much time do I need to complete the Advanced Social Media Strategy training?

The ASMS training consists of eight lessons with an average completion time of five hours per lesson. It takes approximately 40 hours from start to certification.

Is the courseware really free? What's the catch?

Hootsuite Platform training is indeed 100% free. All learning materials, including videos, workbooks, samples and templates are accessible at no cost.

Optional certification can be achieved by purchasing and successfully achieving the respective certification exams.

The first two lessons of the Advanced Social Advertising course are available for free as a demo.

Social Selling, Social ROI and Value Analysis, and Advanced Social Media Strategy training is not accessible for free.

Is there a deadline to complete the courseware?

Hootsuite Academy courses (with the exception of Advanced Social Marketing Strategy), are self-paced so you can complete them on a schedule that works for you. That said, we recommend completing the courseware and certification within 30 days of enrolling to maximize your learnings and information retention.

Advanced Social Marketing Strategy training and certification can only be accessed for one year from the purchase date.

Do you offer nonprofit discounts?

Nonprofit organizations are eligible for volume discounts. Please send us a private Facebook message or a tweet for more information.

Certification Questions

How do I prepare for the Social Marketing exam?

The exam is based on Hootsuite's online Social Marketing Training course that covers the fundamentals of social marketing. We recommend reviewing the course before attempting the exam.

How do I prepare for the Hootsuite Platform exam?

The comprehensive free Hootsuite Platform Training uses a series of video tutorials covering essential knowledge of the Hootsuite dashboard. Topics include publishing content, engaging with followers and prospects, and running social media campaigns and contests.

Does my certification expire?

Once achieved, your certification is yours to keep forever and does not expire.

I am Hootsuite University certified, is this the same as Hootsuite Platform certification?

Hootsuite Platform training is based on a brand new, completely redesigned curriculum. Your Hootsuite University certification is still valid, however Hootsuite Platform training contains the most up to date information on Hootsuite platform features and products.

What happens if I fail the exam? Do I have to pay again?

You do not have to pay to retake the exam. Multiple re-takes are allowed until you meet the minimum passing grade, and we strongly encourage reviewing all courseware before attempting the exam again.

How long is the Hootsuite Social Marketing certification exam?

The exam consists of 60 multiple choice questions and you have 60 minutes to complete it. The minimum passing grade for the exam is 80%. See here for more information.

How long is the Hootsuite Platform certification exam?

The exam consists of 50 multiple choice questions and you have 60 minutes to complete it. The minimum passing grade for the exam is 75%. See here for more information.

How long is the Advanced Social Advertising exam?

The exam consists of 50 multiple choice questions and you have 60 minutes to complete it. The minimum passing grade for the exam is 75%. See here for more information.

How long is the Social ROI and Value Analysis exam?

The exam consists of 40 multiple choice questions and you’ll have 60 minutes to complete it. The minimum passing grade for the exam is 80%. See here for more information.

How long is the Social Selling exam?

The exam consists of 40 multiple choice questions and you have 60 minutes to complete it. The minimum passing grade for the exam is 80%. See here for more information.

How much does certification cost?

Hootsuite Social Marketing Certification is $199USD.
Hootsuite Platform Certification is $99USD.
Hootsuite Advanced Social Advertising Training & Certification is $249USD.
Hootsuite Social ROI and Value Analysis Training & Certification is $249USD.
Hootsuite Social Selling Training & Certification is $299USD.

Does Hootsuite Academy offer Certificates of Completion?

Hootsuite Academy does not offer certificates of completion. Certificates of Achievement are available for those who successfully pass certification exams.

How do I get my certificate?

Once you have passed the certification exam, you will automatically receive an email containing your certificate. More information

Technical and Payment Questions

Will my progress be saved?

Yes, your progress is saved automatically.

The videos are not loading - what's wrong?

If you’re having trouble with the way content is being displayed, please try the following:

  1. Clear your cache.
  2. Restart your browser.

If that doesn't work, please try viewing the content in a different browser. Oftentimes browser add-ons can interfere with the way content is displayed and simply switching to a different browser resolves the problem!

My payment is not accepted - why?

A payment error occurs in 3 cases:

  1. Insufficient funds.
  2. Card type error. Our payment processor may not accept the card you are
    trying to use.
  3. Cookies/caching issue with your browser.

Once you’ve confirmed that you have sufficient funds for the transaction, please try the following to correct the issue:

  1. Sign into your Hootsuite Academy account in Incognito mode on Chrome to purchase the certificate (this will eliminate any caching/cookies issues).
  2. Try a different credit card.

How do I redeem a coupon?

  1. On the checkout page, click “Have a coupon?” which will open the coupon field.
  2. Enter your coupon and click APPLY.
  3. Check that the coupon has been successfully applied - the order total will reflect the discount offered.

Can I get a refund?

Please note that Hootsuite Academy does not provide refunds. Many learning materials are available for free or as a demo, so there is opportunity to familiarize yourself with the program and certification, to see if it fits your needs before purchasing the certification.

Other

I would like to enrol my entire team - can I do it at once?

Hootsuite Academy is designed to support individual learners. Please have your team members enrol individually, with a separate account per team member or to purchase in volume send us a private Facebook message or a tweet for more information.

I would like to check my employee’s progress - how can I do that?

Progress per course is displayed on course cards once a user has enrolled in a course. Please direct your employee to login and select My Enrollments to view all the progress for the training and certifications they have enrolled in.

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